Burberry Celebrates London With the World
LONDON, September 18, 2012
LONDON, September 18, 2012 /PRNewswire/ --
"This has been an amazing year for London and the UK. The show today was a
great moment for us to celebrate the incredible energy of our home town and
the distinctively British fusion of design, craft and innovation.
We wanted our audiences around the world to share in this experience, bringing
a smile to their faces whether watching on their mobiles, in the show space or
at our first live global event at Burberry Regent Street."
Burberry Chief Creative Officer, Christopher Bailey
CELEBRATING LONDON THROUGH THREE SIMULTANEOUS & CONNECTED LIVE SHOWS
Burberry invited the world to celebrate London today, through three
simultaneous live shows, blurring the physical and digital to bring the event
from the runway in Hyde Park, to the new Regent Street flagship, to the world.
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The Physical Experience: Live From Hyde Park
Over 1500 guests attended the Burberry Prorsum Spring/Summer 2013 Womenswear
show at the brand's custom-built show venue in London'sHyde Park, including
from the creative industries Sir Jonathan Ive, Thomas Heatherwick, Harvey
Weinstein, Mario Testino, Anna Wintour,Samantha Cameron and Secretary of
State for Culture Maria Miller. 2012 Olympians Andy Murray (with girlfriend
Kim Sears), Victoria Pendleton, Pete Reed, Allyson Felix, Paralympian Jonnie
Peacock and boxer Amir Khan. Perfomer Dita Von Teese and actors Gabriella
Wilde, Alice Eve, Maggie Cheung,Dev Patel, Saif Ali Khan,Giorgia Surina,Do
Youn Jeon,Rosalie Craig, Jeremy Irvine, Julian Ovenden, Aaron Paul and
Nicolas Vaporidis. Musicians Roo Panes, Harry Styles, Allison Mosshart,Misty
Miller,Marika Hackman,Florrie Arnold, Jade Williams,George Craig,Dan
Gillespie Sells,Adam Pickering, Paula Walker, Miles Kane, Rory Cottam and
Samuel Fry and models Laura Bailey, Suki Waterhouse,Tali Lennox,Julia
Restoin Roitfield and Florence Brudenell-Bruce also attended.
The Digital Experience: Live From Burberry World
Burberry World (Burberry.com) brought all facets of the live show to a
globalaudience through its most personalised cross channel viewing experience
Mobile users were able to explore the show, its on demand version and the
collection in more detail than ever before.
Blurring The Physical And Digital: Live From Burberry Regent Street
The show was also streamed simultaneously onto the tallest retail screen in
the world at Burberry Regent Street, where over 500 guests were welcomed
personally to the store's first live event by a video message from Christopher
Burberry Regent Street blurs the physical and the digital to createthe
brand's most digitally-advanced brand experience, bringing to life every
aspect of Burberry World.
All three show experiences were linked via a social stream, integrating real
time content from the London events,Twitter and Instagram.
Guests at the events in Hyde Park and Burberry Regent Street were each
welcomed to the show by personalised emails from Christopher Bailey sent to
mobile devices, inviting them to explore the live stream and the collection in
For the first time, online viewers were able to experience the show on their
own personalised Burberry World show page by connecting through Facebook,
unlocking bespoke show content, and the opportunity to share the experience
and invite friends to watch the live stream.
Through a new Burberry "love" button, Facebook fans were able to 'love'
individual pieces from the collection, sharing them on Facebook - the first
for any luxury brand.
RUNWAY TO REALITY IN JUST EIGHT WEEKS
The Spring Summer 2013 collection is available for purchase on Burberry.com
for one week bringing the collection to the consumer globally in just 8 weeks
through the brands Runway to Reality initiative.
Featuring British emerging musicians Ren Harvieu, Tom Odell and Birdy the show
soundtrack was streamed directly from the show space across all platforms as
part of the mobile and online show experience.
Anna Thomson, Freud Communications, firstname.lastname@example.org
BURBERRY Press Office, Press.email@example.com
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