The EU Welcomes LVMH's Involvement in Making Design a Key Growth Driver in Europe

  The EU Welcomes LVMH's Involvement in Making Design a Key Growth Driver in

Business Wire

HELSINKI -- September 17, 2012

At a time when Europe is looking to preserve and develop the potential of
employment and growth drivers, the European Design Leadership Board presented
today in Helsinki its recommendations to European Commission Vice-President
Antonio Tajani, on the importance of design as key discipline for sustainable
growth in Europe.

When receiving the recommendations, Vice President Tajani said: "The European
Design Leadership Board is a key element in shaping our innovation policy for
Europe's competitiveness. I am really thankful that creativity, as part of our
cultural heritage, has been a central contributor to this initiative through
the active participation of the spokesperson, Thierry Wasser, Perfumer,
Guerlain. LVMH proves once again that European Culture and Creativity
continues being an economic driver."

The European Design Leadership board, appointed by Mr. Tajani in May 2011,
gathered 15 experts, to prepare recommendations on the potential of design.
These strategic recommendations were presented by one the Board’s
spokesperson, Thierry Wasser, Nez of Guerlain (LVMH), who said: “As a creator,
designing perfumes for a cultural and creative company founded more than 180
years ago, I have strongly felt the potential of design for economic Growth in
Europe. Design is really a state of mind, and I believe that our strategic
proposals should be swiftly implemented at European level.”

LVMH highly welcomed the recommendations, and in particular:

       Differentiating European design on the global stage: identify and
 1.  strengthen existing ‘European Centres of Design Excellence’ (such as
       Paris, Milan, Stuttgart) and introduce a Duty of Care to ensure IP
       protection online and offline for design-based entreprises;
       Positioning design within the European innovation system: ensure more
  2.   effective, reliable and comparable methods to measure the impact of
       investment in design on economic growth and social well-being;
       Design for innovative and competitive entreprises: tapping the
  3.   potential of Modern craft through design by recognising and valuing
       apprenticeships & vocational training;
       Design competencies for the 21st century: Raise the level of design
  4.   literacy, by ensuring that design learning is made available at every
       level of the education system

Vice President Tajani also announced today the upcoming publications of two
important communications, on the Cultural and Creative Sector led by Culture
Commissioner Vassiliou and on the Industrial Policy Communication. LVMH also
highly welcomes these communications as a recognition of the luxury sector as
one of the growth drivers in Europe.


Kekst and Company
Molly Morse / Micheline Tang
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