SiriusXM Announces Exclusive Latin Programming in Celebration of Hispanic Heritage Month

  SiriusXM Announces Exclusive Latin Programming in Celebration of Hispanic
                                Heritage Month

Juanes' monthly show, "Fijate Bien," hosted by GRAMMY® and seventeen time
Latin GRAMMY® winner, debuts September 23

SiriusXM Rumbon launches 5-week series featuring music by all-time salsa

Celia Cruz special kicks off Hispanic Heritage Month programming

PR Newswire

NEW YORK, Sept. 14, 2012

NEW YORK, Sept. 14, 2012 /PRNewswire/ --Sirius XM Radio (NASDAQ: SIRI)
announced today that it will celebrate Hispanic Heritage Month with
performances, interviews, and specials by many of today's most celebrated
Latin artists airing across its SiriusXM Latino channels beginning Saturday,
September 15, 2012.

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SiriusXM's first artist-hosted show for bilingual listeners, Juanes: Fijate
Bien, will officially launch Sunday, September 23, 2012, on Caliente channel
150 and La Kueva channel 540.The broadcast will feature the Colombian rocker
sharing stories and music by artists who have inspired him as he welcomes his
first guest, Dominican singer songwriter, Vicente Garcia. Juanes: Fijate Bien
debuts at 8:00 pm ET.

SiriusXM Rumbon channel 533, devoted to classic salsa, celebrates Hispanic
Heritage Month with the premiere of a special 5-week series featuring music
from some of salsa's greatest artists of all time. The weekly series,
scheduled to air Saturdays at 12:00 am ET through Mondays at midnight ET, will
feature three days of nonstop music dedicated to a different salsa legend
every week and will include music from the artists' early days to the most
popular hits in their catalog. Legends to be featured on SiriusXM Rumbon's
series are: Celia Cruz, Ruben Blades, Hector Lavoe, Fania All Stars and Willie

"Our special, wide-ranging Hispanic Heritage Month programming is proof that
SiriusXM offers the most comprehensive Latin programming anywhere," said
Trinity Colon, VP of Latin Music Programming, SiriusXM. "Listeners have the
best of all Latin music genres in one place -- SiriusXM."

In honor of one of the most influential Latin artists of all time, SiriusXM
will air a special featuring music by the "Queen of Salsa," Celia Cruz. The
three-hour special airs Saturday, September 15 at 9:00 am ET on Caliente
channel 150.

Additional programming during Hispanic Heritage Month includes:

Sirius XM Caliente channel 150
"Conciertos Calientes," featuring broadcasts of live performances directly
from SiriusXM's New York studios featuring artists such as including Prince
Royce, Nelly Furtado, Jon Secada, Tito Nieves, El Gran Combo de Puerto Rico,
Cristian Castro, Arthur Hanlon and many more. Airs Thursdays, beginning
September 20 at 4:00 pm ET.

Sirius XM Viva channel 500
Latin hip-hop singer Ana Tijoux guest DJs and performs; Jot Dog and Frankie J
share their favorite hits. Airs Saturdays at 4:00 pm ET.

SiriusXM Aguila channel 510
Regional Mexican chart toppers, Calibre 50 and Lamento Show de Durango, sit
down for an exclusive interview and performance. Airs Saturday, September 15
at 5:00 pm ET.

Sirius XM La Kueva channel 540
Los Enanitos Verdes' Mariciano stops by as guest DJ; La Santa Cecilia and
Bomba Estereo perfom. Airs Saturdays at 4:00 pm ET.

The SiriusXM Latino channel lineup features ten exclusive commercial-free
music channels covering a wide variety of music genres, including Caliente
(tropical, channel 150), Rumbon (classic salsa, channel 533), Flow Nacion
(Latin hip-hop and Reggaeton, channel 506), La Kueva (rock en espanol, channel
540), Viva (contemporary pop, channel 500), La Mezcla (top hits in English and
Spanish, channel 503), Aguila (regional Mexican, channel 510), Caricia
(classic ballads in English and Spanish, channel 523) and Luna (Latin jazz,
channel 530) and more. The Latin channel lineup also includes ESPN Deportes
Radio; MLB en Espanol; multiple Deportes en Vivo channels; RadioFormula
Mexico, channel 560; CNN en Espanol,  channel 148; Cristina Radio, channel
146; En Vivo, channel 147 and ¡Inspirate!, channel 145, an inspirational talk
channel offering compelling news and advice for a fuller, more meaningful

Listeners can register for a 7-day trial to listen to SiriusXM Internet Radio
on Android smartphones and other mobile devices. For more information on the
SiriusXM channel lineup in English and Spanish, please visit and

For more information on SiriusXM's Hispanic Heritage programming schedule,
please visit

About Sirius XM Radio
Sirius XM Radio Inc. is the world's largest radio broadcaster measured by
revenue and has more than 22 million subscribers. SiriusXM creates and
broadcasts commercial-free music; premier sports talk and live events; comedy;
news; exclusive talk and entertainment; and the most comprehensive Latin
music, sports and talk programming in radio. SiriusXM is available in vehicles
from every major car company in the U.S., from retailers nationwide, and
online at SiriusXM programming is also available through the
SiriusXM Internet Radio App for Android, Apple, and BlackBerry smartphones and
other connected devices. SiriusXM also holds a minority interest in SiriusXM
Canada which has more than 2 million subscribers.

This communication contains "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. Such statements
include, but are not limited to, statements about future financial and
operating results, our plans, objectives, expectations and intentions with
respect to future operations, products and services; and other statements
identified by words such as "will likely result," "are expected to," "will
continue," "is anticipated," "estimated," "believe," "intend," "plan,"
"projection," "outlook" or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of our
management and are inherently subject to significant business, economic and
competitive uncertainties and contingencies, many of which are difficult to
predict and generally beyond our control. Actual results may differ
materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ
materially from the anticipated results or other expectations expressed in the
forward-looking statements: our competitive position versus other forms of
audio entertainment; our dependence upon automakers; general economic
conditions; failure of our satellites, which, in most cases, are not insured;
our ability to attract and retain subscribers at a profitable level; royalties
we pay for music rights; the unfavorable outcome of pending or future
litigation; failure of third parties to perform; and our substantial
indebtedness. Additional factors that could cause our results to differ
materially from those described in the forward-looking statements can be found
in our Annual Report on Form 10-K for the year ended December 31, 2011, which
is filed with the Securities and Exchange Commission (the "SEC") and available
at the SEC's Internet site ( The information set forth
herein speaks only as of the date hereof, and we disclaim any intention or
obligation to update any forward looking statements as a result of
developments occurring after the date of this communication.

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Media Contact:
Michelle Dominguez
212 901 6792

SOURCE Sirius XM Radio

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