Digital Newspapers and Magazines: Deutsche Post AG Expands its "ContentConverter" With PressMatrix Technology PR Newswire BERLIN, September 13, 2012 BERLIN, September 13, 2012 /PRNewswire/ -- • The new "ContentConverter CLASSIC" from Deutsche Post AG converts publishers' printed editions into an app • Perfect addition: Berlin-based PressMatrix technology makes the reading experience interactive The Deutsche Post AG (DPAG) has continually been at the forefront of innovation during the digital age. Now the international logistics company is set to expand its own 'ContentConverter ADVANCED' ( http://www.contentconverter.de ) - a fully automated HTML5-based solution for converting printed materials into digital content - with the additional solution based on publishing technology from PressMatrix. The Berliner company PressMatrix ( http://www.pressmatrix.de ) has developed a platform that allows publishers to offer a swift way to deliver PDF-based digital publications to iPad and Android users, enriched with interactive HTML5 elements such as videos, slideshows and mCommerce features. "We have been an important partner to the publishing industry for a long time, so it was only a logical step to speed up the digitization of newspapers, magazines and catalogs," says Lutz Glandt, member of the MAIL Divisional Board at Deutsche Post AG. "With the expansion of our 'ContentConverter' using PressMatrix's existing platform, we have been able to enhance our product with an attractive solution; numerous interactive elements such as video and audio make digital editions a very unique reading experience," Glandt adds. As a result, the Deutsche Post AG enables publishers to generate additional revenue, as the 'ContentConverter' is now able to reach millions of iPad and Android tablet users. Since 2009, the swift and fully automated solution from PressMatrix has been adopted by more than 130 partners across Europe, including publications such as the business magazines "Capital", "impulse" and "Business Punk" from the printing and publishing house Gruner + Jahr AG & Co. KG. "We are very pleased, that the Deutsche Post AG has chosen our technology as a white label solution to digitize their customers' publications," said Daniel Hoepfner, co-founder and CEO of PressMatrix. "We are excited that the first customers are already working with the software and take advantage of our feature-rich technology. There are numerous ways to turn eMags into a special reading experience, such as embedding videos, image galleries and eCommerce features." About PressMatrix: PressMatrix ( http://www.pressmatrix.de ) is a technical service provider that allows publishers and companies to distribute magazines and newspapers as applications for tablets and mobile devices. The company has developed a swift and automated solution that makes print publications available for mobile devices running on iOS and Android operating systems. PressMatrix draws on a hybrid technology approach in that it provides the usual reading experience of printed magazines while utilising the manifold possibilities inherent to the mobile medium. PressMatrix was established in 2011 by Daniel Höpfner, Jens Gützkow und Christian Marsch, and now counts 30 employees in Berlin, Hamburg and Dubai. About Deutsche Post: The Deutsche Post and DHL corporate brands offer a one-of-a-kind portfolio of logistics and communications services. The Group provides its customers with both easy to use standardized products as well as innovative and tailored solutions ranging from dialog marketing to industrial supply chains. About 470,000 employees in more than 200 countries and territories form a global network focused on service, quality and sustainability. With programs in the areas of climate protection, disaster relief and education, the Group is committed to social responsibility. Press Contact : Nicole Schaar, +49-30-2576205-16, firstname.lastname@example.org
Digital Newspapers and Magazines: Deutsche Post AG Expands its "ContentConverter" With PressMatrix Technology
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