Digital Newspapers and Magazines: Deutsche Post AG Expands its "ContentConverter" With PressMatrix Technology

        Digital Newspapers and Magazines: Deutsche Post AG Expands its
                "ContentConverter" With PressMatrix Technology

  PR Newswire

  BERLIN, September 13, 2012

BERLIN, September 13, 2012 /PRNewswire/ --

• The new "ContentConverter CLASSIC" from Deutsche Post AG converts
publishers' printed editions into an app

• Perfect addition: Berlin-based PressMatrix technology makes the reading
experience interactive

The Deutsche Post AG (DPAG) has continually been at the forefront of
innovation during the digital age. Now the international logistics company is
set to expand its own 'ContentConverter ADVANCED' ( ) - a fully automated HTML5-based solution for
converting printed materials into digital content - with the additional
solution based on publishing technology from PressMatrix. The Berliner company
PressMatrix ( ) has developed a platform that allows
publishers to offer a swift way to deliver PDF-based digital publications to
iPad and Android users, enriched with interactive HTML5 elements such as
videos, slideshows and mCommerce features.

"We have been an important partner to the publishing industry for a long time,
so it was only a logical step to speed up the digitization of newspapers,
magazines and catalogs," says Lutz Glandt, member of the MAIL Divisional Board
at Deutsche Post AG. "With the expansion of our 'ContentConverter' using
PressMatrix's existing platform, we have been able to enhance our product with
an attractive solution; numerous interactive elements such as video and audio
make digital editions a very unique reading experience," Glandt adds. As a
result, the Deutsche Post AG enables publishers to generate additional
revenue, as the 'ContentConverter' is now able to reach millions of iPad and
Android tablet users.

Since 2009, the swift and fully automated solution from PressMatrix has been
adopted by more than 130 partners across Europe, including publications such
as the business magazines "Capital", "impulse" and "Business Punk" from the
printing and publishing house Gruner + Jahr AG & Co. KG. "We are very pleased,
that the Deutsche Post AG has chosen our technology as a white label solution
to digitize their customers' publications," said Daniel Hoepfner, co-founder
and CEO of PressMatrix. "We are excited that the first customers are already
working with the software and take advantage of our feature-rich technology.
There are numerous ways to turn eMags into a special reading experience, such
as embedding videos, image galleries and eCommerce features."

About PressMatrix: PressMatrix ( ) is a technical
service provider that allows publishers and companies to distribute magazines
and newspapers as applications for tablets and mobile devices. The company has
developed a swift and automated solution that makes print publications
available for mobile devices running on iOS and Android operating systems.
PressMatrix draws on a hybrid technology approach in that it provides the
usual reading experience of printed magazines while utilising the manifold
possibilities inherent to the mobile medium. PressMatrix was established in
2011 by Daniel Höpfner, Jens Gützkow und Christian Marsch, and now counts 30
employees in Berlin, Hamburg and Dubai.

About Deutsche Post: The Deutsche Post and DHL corporate brands offer a
one-of-a-kind portfolio of logistics and communications services. The Group
provides its customers with both easy to use standardized products as well as
innovative and tailored solutions ranging from dialog marketing to industrial
supply chains. About 470,000 employees in more than 200 countries and
territories form a global network focused on service, quality and
sustainability. With programs in the areas of climate protection, disaster
relief and education, the Group is committed to social responsibility.

Press Contact : Nicole Schaar, +49-30-2576205-16,
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