Become A Beauty Activist With The Body Shop Foundation Dragon Fruit Lip Butter

Become A Beauty Activist With The Body Shop Foundation Dragon Fruit Lip Butter

Your Lips, Your Voice, Your Vote!

PR Newswire

NEW YORK, Sept. 12, 2012

NEW YORK, Sept. 12, 2012 /PRNewswire/ --The Body Shop Foundation has been
helping grassroots charities since 1989. That's why The Body Shop has launched
the new, super moisturizing Dragon Fruit Lip Butter, the first The Body Shop
product that allows you to support a charity of your choice.

(Photo: http://photos.prnewswire.com/prnh/20120912/NY72710 )

From now until October 28, 2012, in the United States, The Body Shop is
supporting three charities—Center for Great Apes (animal welfare), Girls
Educational and Mentoring Services (human rights), and Turtle Island
Restoration Network (environmental protection). For every sale of The Body
Shop Foundation Dragon Fruit Lip Butter in the United States, a portion of the
proceeds will go to these charitable causes.

The best thing about it? You get to choose which charity you want to support
through a unique voting system. With each in-store purchase you make, you'll
get one token to vote for any of these three great charities. However, if you
add a zesty Dragon Fruit Lip Butter to your total purchase, you will receive
an additional token to vote. Vote for the charity you want to support by
dropping your tokens into one or more slots of a voting box located in The
Body Shop stores nationwide. You can also go to
http://www.thebodyshop-usa.com/votewithyourlipsfor an additional vote (one
vote per valid email address).

"The Body Shop Foundation Lip Butter is a great way to extend the reach of our
global funding to domestic charities that are important to our consumer," says
Lisa Jackson, CEO of The Body Shop Foundation. "With the launch of the new The
Body Shop Foundation Dragon Fruit Lip Butter, we can increase awareness and
raise funds for organizations that speak to our values."

As you enjoy luscious lips and a warm feeling inside, we'll count the votes
and help support local charities. Each charity will receive funding based on
the number of votes. The more votes, the greater the funding. You get soft,
super kissable lips and get to choose which charity you want to help out. Now
that's beauty with heart.

The Body Shop Foundation is the charitable trust of The Body Shop
International. A truly visionary organization, The Body Shop Foundation has
been helping grassroots charities since 1989, funding more than 2,500 projects
around the world and donating just over $30 million.

The Body Shop Dragon Fruit Lip Butter ($6.00) is available for purchase in
store and online. For more information on The Body Shop or The Body Shop
Foundation, please visit www.thebodyshop-usa.com.

ABOUT THE BODY SHOP
The Body Shop International plc. is the original ethical beauty brand, with
over 2,500 stores in over 60 markets worldwide. The Body Shop seeks out
wonderful natural ingredients from all four corners of the globe to deliver
products bursting with effectiveness, to enhance your natural beauty. By
striving to use the planet's resources wisely, The Body Shop searches for
outstanding natural materials and ingredients from across the globe to include
in its range of products. The Body Shop is proud to have been the first beauty
brand to have brought the benefits of fair trade to the beauty industry
through its own unique Community Fair Trade program, to have introduced 100%
recycled packaging, and to raise funds and awareness on key issues of the day,
including the sex trafficking of the most vulnerable in our society, children
and young people.



SOURCE The Body Shop

Website: http://www.thebodyshop-usa.com
Contact: Bratskeir & Company, Lara Casse, +1-212-679-2233,
LCasse@Bratskeir.com or; Kerri Rogers, +1-212-679-2233, KRogers@Bratskeir.com
 
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