Howl-O-Wow ’Em with PetSmart This Halloween Costumes for Pets & A Monster Cute Photo Contest for Pet Parents Business Wire PHOENIX -- September 11, 2012 There’s no need to fear things that howl in the night – or finding the perfect pet Halloween costume. PetSmart (NASDAQ: PETM) has all of the spooks, guises and goodies pet parents need. “Choosing a costume for your pet is like choosing a costume for yourself – you want something that reflects your or your pet’s personality,” says author and entertaining expert Kimberly Schlegel Whitman. From super cute to oh-so-scary, PetSmart offers a wide variety of exclusive outfits for dogs and cats, including: rocker wear by Bret Michaels Pets Rock^TM, iconic Halloween characters from Martha Stewart Pets^TM, and super hero personas from DC Comics and Marvel. Here are a few favorites: PetHalloween™ by Top Paw™ Plush Sock Monkey™ Costume Your pets will enjoy monkeying around in this red-white-brown polyester outfit that resembles the iconic stuffed monkey. “I love everything retro, and the Sock Monkey reminds me of toys I had growing up,” says Schlegel Whitman. Bret Michaels Halloween Wig with Bandana What pet wouldn’t want a head-banging rocker head of hair? These blonde, bandana-topped tresses will make you scream with delight. “This hilarious costume is great for the pet with a little edge and is sure to make any pet parent laugh,” says Schlegel Whitman. Super Hero Halloween Apparel by Top Paw In a world of ordinary pets, these colorful outfits by DC Comics and Marvel give pets everything they need to beat the ghouls and goblins on Halloween. “Kids will love trick-or-treating with their pets dressed as one of their favorite super heroes including Wonder Woman, Superman and Spider-Man,” Schlegel Whitman says. Martha Stewart Halloween Skeleton Costumes No bones about it, Martha Stewart knows how to make the undead sparkle with a pink skeleton suit and a glow-in-the dark black skeleton outfit. “These costumes really spice up the traditional Halloween skeleton,” Schlegel Whitman says. Enter the Monster Cute Facebook Photo Contest PetSmart is looking for frighteningly adorable pets in costume for its annual Monster Cute Photo Contest Powered by GREENIES^®. From now through October 21, pet parents can submit a photo of their pet in one of five categories on www.Facebook.com/PetSmart for a chance to win great prizes including a $10,000 grand prize, a year’s supply of GREENIES dental chews, and a PetSmart treat bag filled with Halloween toys. Not sure which costume is right for your pet? PetSmart has created the Spooktacular Costume Machine to upload a photo of your pet and virtually try on 10 different costumes and share a photo of your pet in costume on Facebook. Plus, get special discount offers for costumes and treats just for using the machine. Party Planning? Make it Spooktacular For pet parents looking to host their own at-home Howl-O-Ween pet parties, Schlegel Whitman has these ghoulish guidelines for a festive fete: *Set up a fake graveyard with rawhide bones and other treats for dogs to sniff and find. *Embellish pumpkins, setting them out for pets to use as water and food bowls. *Carve pumpkins in your pet’s likeness, tracing from a photo or online template. *Create a pet-friendly bobbing game using galvanized buckets filled with water and tennis balls. *Set up a photo station to capture the fun. To get better photos, have the photographer get down on the floor to snap the pet, instead of from up above. About PetSmart PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 50,000 associates and operates more than 1,249 pet stores in the United States, Canada and Puerto Rico, over 194 in-store PetSmart^® PetsHotel^® dog and cat boarding facilities and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp^SM day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization and the largest funder of animal welfare efforts in North America, has provided more than $165 million in grants and programs benefiting animal welfare organizations. Through its in-store pet adoption partnership with PetSmart Charities^®, PetSmart has helped save the lives of more than 5 million pets. Follow PetSmart on Twitter @PetSmart Find PetSmart on Facebook www.facebook.com/PetSmart See PetSmart on YouTube: www.YouTube.com/PetSmart Contact: GolinHarris for PetSmart Danielle Bickelmann, 972-341-2503 dbickelmann@GolinHarris.com or PetSmart Media Line 623-587-2177 firstname.lastname@example.org
Howl-O-Wow ’Em with PetSmart This Halloween
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