Howl-O-Wow ’Em with PetSmart This Halloween

  Howl-O-Wow ’Em with PetSmart This Halloween

       Costumes for Pets & A Monster Cute Photo Contest for Pet Parents

Business Wire

PHOENIX -- September 11, 2012

There’s no need to fear things that howl in the night – or finding the perfect
pet Halloween costume. PetSmart (NASDAQ: PETM) has all of the spooks, guises
and goodies pet parents need.

“Choosing a costume for your pet is like choosing a costume for yourself – you
want something that reflects your or your pet’s personality,” says author and
entertaining expert Kimberly Schlegel Whitman.

From super cute to oh-so-scary, PetSmart offers a wide variety of exclusive
outfits for dogs and cats, including: rocker wear by Bret Michaels Pets
Rock^TM, iconic Halloween characters from Martha Stewart Pets^TM, and super
hero personas from DC Comics and Marvel. Here are a few favorites:

PetHalloween™ by Top Paw™ Plush Sock Monkey™ Costume  Your pets will enjoy
monkeying around in this red-white-brown polyester outfit that resembles the
iconic stuffed monkey. “I love everything retro, and the Sock Monkey reminds
me of toys I had growing up,” says Schlegel Whitman.

Bret Michaels Halloween Wig with Bandana  What pet wouldn’t want a
head-banging rocker head of hair? These blonde, bandana-topped tresses will
make you scream with delight. “This hilarious costume is great for the pet
with a little edge and is sure to make any pet parent laugh,” says Schlegel
Whitman.

Super Hero Halloween Apparel by Top Paw  In a world of ordinary pets, these
colorful outfits by DC Comics and Marvel give pets everything they need to
beat the ghouls and goblins on Halloween. “Kids will love trick-or-treating
with their pets dressed as one of their favorite super heroes including Wonder
Woman, Superman and Spider-Man,” Schlegel Whitman says.

Martha Stewart Halloween Skeleton Costumes No bones about it, Martha Stewart
knows how to make the undead sparkle with a pink skeleton suit and a
glow-in-the dark black skeleton outfit. “These costumes really spice up the
traditional Halloween skeleton,” Schlegel Whitman says.

Enter the Monster Cute Facebook Photo Contest

PetSmart is looking for frighteningly adorable pets in costume for its annual
Monster Cute Photo Contest Powered by GREENIES^®. From now through October 21,
pet parents can submit a photo of their pet in one of five categories on
www.Facebook.com/PetSmart for a chance to win great prizes including a $10,000
grand prize, a year’s supply of GREENIES dental chews, and a PetSmart treat
bag filled with Halloween toys.

Not sure which costume is right for your pet? PetSmart has created the
Spooktacular Costume Machine to upload a photo of your pet and virtually try
on 10 different costumes and share a photo of your pet in costume on Facebook.
Plus, get special discount offers for costumes and treats just for using the
machine.

Party Planning? Make it Spooktacular

For pet parents looking to host their own at-home Howl-O-Ween pet parties,
Schlegel Whitman has these ghoulish guidelines for a festive fete:

  *Set up a fake graveyard with rawhide bones and other treats for dogs to
    sniff and find.
  *Embellish pumpkins, setting them out for pets to use as water and food
    bowls.
  *Carve pumpkins in your pet’s likeness, tracing from a photo or online
    template.
  *Create a pet-friendly bobbing game using galvanized buckets filled with
    water and tennis balls.
  *Set up a photo station to capture the fun. To get better photos, have the
    photographer get down on the floor to snap the pet, instead of from up
    above.

About PetSmart

PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets. The company employs
approximately 50,000 associates and operates more than 1,249 pet stores in the
United States, Canada and Puerto Rico, over 194 in-store PetSmart^®
PetsHotel^® dog and cat boarding facilities and is a leading online provider
of pet supplies and pet care information (http://www.petsmart.com). PetSmart
provides a broad range of competitively priced pet food and pet products; and
offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp^SM
day care services and pet adoption services. Since 1994, PetSmart Charities,
Inc., an independent 501(c)(3) non-profit animal welfare organization and the
largest funder of animal welfare efforts in North America, has provided more
than $165 million in grants and programs benefiting animal welfare
organizations. Through its in-store pet adoption partnership with PetSmart
Charities^®, PetSmart has helped save the lives of more than 5 million pets.

Follow PetSmart on Twitter @PetSmart
Find PetSmart on Facebook www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

Contact:

GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503
dbickelmann@GolinHarris.com
or
PetSmart Media Line
623-587-2177
pr@ssg.petsmart.com
 
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