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McAfee Reveals Emma Watson as 2012’s Most Dangerous Cyber Celebrity



  McAfee Reveals Emma Watson as 2012’s Most Dangerous Cyber Celebrity

  Study Finds Women Are More Dangerous Than Men, With Latinas Heating Up The
                                    Chart

             Jimmy Kimmel is the only male to rank in the top 20

Business Wire

SANTA CLARA, Calif. -- September 10, 2012

Emma Watson has replaced Heidi Klum as McAfee's 2012 most dangerous celebrity
to search for online. For the sixth year in a row, McAfee researched popular
culture’s most famous people to reveal the riskiest Hollywood actors,
athletes, musicians, politicians, designers, and comedians on the Web. The
McAfee Most Dangerous Celebrities^TM study ^ found that women are more
dangerous than men with Jessica Biel taking the number two spot and Eva Mendes
coming in third. Latina women have proven that they are on fire and make up
five of the top ten spots. After Mendes, Selena Gomez, Shakira and Salma Hayek
take the fourth, seventh and ninth spot and Sofia Vergara rounds out the top
10 list. Funnyman Jimmy Kimmel is the only male to make the top 20 list this
year.

(Photo: Business Wire)

(Photo: Business Wire)

Cybercriminals follow the latest trends, often using the names of popular
celebrities to lure people to sites that are actually laden with malicious
software that are designed to steal passwords and personal information. Anyone
looking for the latest videos or files to download could end up with a
malware-ridden computer along with the trendy content. This year, searching
for a celebrity name with “free downloads” and “nude pictures” as part of the
search term resulted in the highest result of risky sites.

“In today’s celebrity culture, consumers expect to be able to go online to
catch up with the latest photos, videos, tweets, and stories about their
favorite celebrities. Due to the richness of the data and the high
interaction, often times consumers forget the risks that they are taking by
clicking on the links,” said Paula Greve, director of web security research at
McAfee. “As the sophistication and expectations of consumers with respect to
their online experience has increased, so has the level and ability to deliver
malware either by malvertising, exploiting the user’s browser without their
awareness, or masking malicious URLs behind shortened URLs.”

   Emma Watson Searches Yield Nearly a One-in-Eight Chance of Landing on a
                                Malicious Site

Fans searching for “Emma Watson and free downloads,” “Emma Watson and nude
pictures,” “Emma Watson and fakes,” and “Emma Watson and busted” are at risk
of running into online threats designed to steal personal information.
Clicking on these risky sites and downloading files like pictures and videos
exposes surfers or consumers to the risk of downloading viruses and malware.

McAfee research found that searching for the latest Emma Watson pictures and
downloads yields more than a 12.6% chance of landing on a website that has
tested positive for online threats, such as spyware, adware, spam, phishing,
viruses and other malware.

The study uses McAfee® SiteAdvisor® site ratings, which indicate which sites
are risky to search for celebrity names on the Web and calculate an overall
risk percentage. The top 10 celebrities from this year’s study with the
highest percentages of risk are:

Position   Celebrity
           Emma Watson – Best known for her role as Hermione Granger in the
           “Harry Potter” franchise, the British actress tops the list as the
1          2012 Most Dangerous Celebrity. Watson continues to star in feature
           films including “My Week with Marilyn” and “The Perks of Being a
           Wallflower” and is an ambassador for Lancôme.
           Jessica Biel – The 2009 Most Dangerous Celebrity rose two spots
2          this year from coming in at number 4 in 2011. Biel continues to be
           in the spotlight with fiancée Justin Timberlake and her role in
           2012’s “Total Recall.”
           Eva Mendes – A new addition to the list,  Mendes has starred in
3          films including “2 Fast 2 Furious” and “Hitch.” She is currently in
           the news for her fling with Ryan Gosling.
           Selena Gomez – The tween musician and actress is best known for her
           role as Alex Russo on Disney’s “Wizards of Waverly Place” and for
4          dating teen heartthrob Justin Bieber. She has been cast in the
           upcoming film “Parental Guidance Suggested” and was recently named
           one of Forbes’ Top 10 Best Social Media Superstars.
           Halle Berry – The Academy Award winning actress is famous for her
5          stand out roles in action and horror films including “Catwoman” and
           “Gothika”. Berry is in the spotlight for her custody battle with
           baby daddy Gabriel Aubry.
           Megan Fox – The sexy actress rose 9 spots compared to her number 15
6          spot last year. She is currently in the news for her pregnancy with
           husband Brian Austin Green and will be seen in the upcoming film
           “This is 40”.
           Shakira – The belly-dancing singer/songwriter best known for her
           songs “Hips Don’t Lie” and “Whenever, Wherever” comes in at number
7          7. She was recently named one of Forbes’ World’s Most Powerful
           Women and was ranked number 6 on Forbes’ Top 10 Best Social Media
           Superstars.
           Cameron Diaz – 2010’s Most Dangerous Celebrity fell to eighth
8          place, with searches resulting in slightly fewer risky sites this
           year. She was most recently in the spotlight for allegedly dating
           Alex Rodriguez. She is rumored to star in “Expendables 3.”
           Salma Hayek – The actress, producer and director received an
           Academy Award for her role as Frida Kahlo in “Frida” and recently
9          starred in “Savages.” She is currently in the news for her
           controversial remarks about her Mexican heritage in a Vogue
           interview. She is married to billionaire François-Henri Pinault.
           Sofia Vergara – The Columbian actress and model best known for her
           comedic role as  Gloria Delgado-Pritchett on ABC’s Emmy Award
           winning “Modern Family” rounds out the top 10 list. She also
10         starred in the “The Three Stooges” film this year and was recently
           named one of Forbes’ World’s Most Powerful Women and highest paid
           TV actress. She recently announced her engagement to businessman
           Nick Loeb.
          

                        Searching for Latinas is Risky

Eva Mendes (No. 3), Selena Gomez (No. 4), Shakira (No. 7), Salma Hayek (No.
9), and Sofia Vergara (No. 10) make up 5 of the top 10 most dangerous
celebrities on the list.

                      Women are More Dangerous Than Men

Jimmy Kimmel (No. 13) is the only man to make the top 20, with Piers Morgan
and Brad Pitt dropping off of the list from No. 3 and No. 10 respectively.

                           Beware of the Supermodel

Three supermodels have made the top 20 list this year. Searching for downloads
of Elle Macpherson (No. 16), Bar Refaeli (No. 17), and Kate Upton (No. 20) can
result in landing on a risky site.

                            Musicians are Not Safe

Young female artists are definitely a draw to malware and risky websites.
Selena Gomez (No. 4), Shakira (No. 7), and Taylor Swift (No. 15) all rank in
the top 20.

                        Headlines Don’t Equate to Risk

Tom Cruise, Katie Holmes, Kristen Stewart, and Robert Pattinson were all
absent from this year’s top 50 list despite the publicity surrounding the
Cruise-Holmes divorce and the Stewart-Pattinson cheating scandal.

“Hot movies and TV shows, awards and industry accolades seem to be more of a
factor than headline-grabbing activity,” said Greve. “Still, searching for any
celebrity can bring up risky sites and the public should use caution by not
clicking on any page that looks suspicious.”

                           From One Year to Another

Heidi Klum, Piers Morgan, Mila Kunis, Katherine Heigl, Anna Paquin, Adriana
Lima Scarlett Johansson, Brad Pitt, Emma Stone, and Rachel McAdams have all
dropped out of this year’s top 10 list (Pitt, Stone, and McAdams tied for No.
10 last year).

Tips to Stay Protected:

  * Beware of content that prompts you to download anything before providing
    you with content. You may want to opt to watch streaming videos or
    download content from an established site, such as Hulu, Netflix, NBC, or
    ABCtv.
  * Free downloads are significantly the highest virus-prone search terms.
    Anyone searching for videos or files to download should be careful as not
    to unleash malware on their computer.
  * Since most people use a variety of devices to search for celebrities, be
    sure you have up to date, comprehensive security for all of your devices.
    It’s important to have protection, such as McAfee® All Access, on all
    Internet-enabled devices, including PCs, Macs, smartphones, tablets and
    netbooks.
  * A complimentary version of SiteAdvisor software can be downloaded at
    www.siteadvisor.com.

For More Information:

  * To learn more about the research and the risks of searching for
    celebrities, go to

       * Web page - www.mcafee.com/most-dangerous-celebrities
       * Blog -
         https://blogs.mcafee.com/consumer/family-safety/dangerous-celebrity-2012
       * Blog -
         https://blogs.mcafee.com/consumer/identity-theft/celebrities-are-lures

  * To continue the conversation, follow @McAfee on Twitter and tweet your
    thoughts with the hashtag #riskyceleb.
  * Web surfers should visit the McAfee Security Advice Center and Facebook
    page at www.facebook.com/mcafee for information on the latest threats, and
    tips on surfing safely.

About McAfee SiteAdvisor technology

McAfee SiteAdvisor technology protects users from malicious websites and
browser exploits. SiteAdvisor technology tests and rates nearly every
trafficked site on the Internet and uses red, yellow and green icons to
indicate the website’s risk level.

SiteAdvisor site ratings are created by using patented advanced technology to
conduct automated website tests SiteAdvisor software works with Internet
Explorer and Firefox.

About McAfee

McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the
world's largest dedicated security technology company. McAfee delivers
proactive and proven solutions and services that help secure systems,
networks, and mobile devices around the world, allowing users to safely
connect to the Internet, browse and shop the Web more securely. Backed by its
unrivaled Global Threat Intelligence, McAfee creates innovative products that
empower home users, businesses, the public sector and service providers by
enabling them to prove compliance with regulations, protect data, prevent
disruptions, identify vulnerabilities, and continuously monitor and improve
their security. McAfee is relentlessly focused on constantly finding new ways
to keep our customers safe. http://www.mcafee.com

Note: McAfee, the McAfee logo, SiteAdvisor and McAfee Total Protection are
registered trademarks or trademarks of McAfee, Inc., or its subsidiaries in
the United States and other countries. Other names and brands may be claimed
as the property of others. ©2011 McAfee, Inc. All rights reserved.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50400064&lang=en

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50400064&lang=en

Contact:

DKC
Eva Ross, 212-981-5218
eva_ross@dkcnews.com
or
McAfee
Kim Eichorn, 408-455-2172
kim_eichorn@mcafee.com
Follow @McAfeeConsumer
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