epay Brazil Launches Terra Gift Cards at GPA

  epay Brazil Launches Terra Gift Cards at GPA

Business Wire

SÃO PAULO -- September 04, 2012

epay, a division of Euronet Worldwide, Inc. (NASDAQ: EEFT) and a global
provider and distribution network of prepaid products, has announced the
retail launch of the “Sonora” and “Sunday TV” gift cards from Terra, the
largest online media company in Latin America. The launch at Grupo Pão de
Açucar (GPA), Brazil’s largest retailer, marks the first time the Terra gift
cards are available in a retail environment. epay is the processor for the
point of sale activated (POSA) cards.

Sonora is the largest streaming music service in Latin America, enabling
consumers to download MP3s to any device, and Sunday TV provides premium video
on demand (VOD) content. Previously, Terra only sold subscriptions online and
at temporary mall kiosks with credit cards as the only accepted payment
method. The partnership with epay opens a new sales and distribution channel
to Terra that increases the exposure of its brand, reaches new customers,
creates loyalty and empowers consumers to have a new shopping experience for
fun and online entertainment.

Customers can now purchase a physical Terra gift card at a GPA location with
cash, and then make an online redemption on the Terra website. epay is
responsible for processing the transaction at the point of sale, and also
worked closely with Terra throughout the entire process to launch the content,
including the production and distribution of cards at the store level.

“epay is a pioneer in the Gift Card Mall category in Brazil,” said Ronie
Piovezan, Business Development Manager, Terra. “When the decision was made to
launch our product in the retail environment we knew epay, with its major
retailer connections, experience and superior technology, was the right
partner for us.”

“Terra’s music and VOD gift cards are an ideal addition to epay’s suite of
gift cards,” said Carlos Henrique Pegurier, Managing Director, epay Brazil.
“Approximately 100 million people visit the Terra website on a monthly basis;
we are excited to help Terra boost that number as we enable their entrance
into the retail market and reach customers they’ve been unable to touch until
now.”

The Sonora and Sunday TV gift cards are initially available in 34 Extra Hiper
and 4 Pão de Açucar stores, with plans to expand into all GPA stores and
formats (Extra Hiper, Extra Super, Mini Mercado and Pão de Açucar) by the end
of 2012. Content providers and retailers interested in partnering with epay
should contact Carlos Pegurier at +55 (11) 5213 1015 or
cpegurier@epaybrasil.com.br.

About epay

epay, a Division of Euronet Worldwide, Inc. (NASDAQ: EEFT), is a global
prepaid product provider and distribution network – enabling service providers
to maximize the sales of their products and services. epay delivers innovative
and tailored electronic payment, cash collection solutions including POS
systems integration, a full settlement and reporting service and full
marketing and distribution service support.

The epay product portfolio includes prepaid mobile top-up, prepaid long
distance, prepaid debit cards, e-wallets, gift cards, digital music and other
content, lottery, bill payment and money transfer through its sister company
Ria, and transport payment solutions including road tolls and public
transport.

epay delivers these products through a worldwide network of approximately
617,000 points of sale at approximately 297,000 retailer locations across a
number of markets including Australia, Austria, Brazil, France, Germany,
India, Ireland, Italy, New Zealand, Poland, Romania, Spain, Switzerland, the
U.K. and the U.S. Visit www.epayworldwide.com for more information.

About Terra

Terra is a leading global online media company that monthly reaches
approximately 100 million visitors with entertainment, sports, and news
content across multiple platforms in three different languages (English,
Spanish and Portuguese) in 19 countries across three continents. Chosen one of
the “2011 Most Innovative Companies” in the world by magazine Fast Company,
Terra is one of the 30 top digital media companies in the world and maintains
a strong presence in the United States as well as in key-markets such as
Brazil, México and Spain. Over its 12-year history, Terra’s internationally
renowned products, including Sonora and Sunday TV, as well as live
broadcasting of sports major events such as the Olympic Games, have
revolutionized the way consumers find and enjoy digital content.

About Grupo Pão de Açucar

A pioneer in the retail food sector in Brazil, Pão de Açucar Group is the
largest distribution company in South America. To ensure performance in the
market and meet the needs and expectations of consumers in Brazil, the Group
has a multi-format structure with more than 1,800 stores operating under
different business models, namely: supermarkets (Pão de Açucar, Extra
Supermercados), hypermarkets (Extra Hiper), proximity stores (Minimercado
Extra), durable goods stores (Ponto Frio, Casas Bahia) and cash&carry (Assai
Wholesaler).

Contact:

epay
Carlos Pegurier, +55 (11) 5213 1015
cpegurier@epaybrasil.com.br
 
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