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VH1's Summer Of #1's



                             VH1's Summer Of #1's

"LOVE AND HIP HOP: ATLANTA" RANKS AS #1 CABLE REALITY SERIES OF THE SUMMER
AMONG ADULTS 18-49 AND THE #1 SOCIAL SERIES OF THE SUMMER ON ALL TELEVISION

"SINGLE LADIES" WRAPS UP 2ND SEASON AS #1 AD-SUPPORTED REGULARLY SCHEDULED
SUMMER SCRIPTED SERIES AMONG WOMEN 18-49

VH1 RANKS AS THE #1 NON-SPORTS CABLE NETWORK ON MONDAY NIGHTS AMONG WOMEN
18-49 FOR THE 13TH CONSECUTIVE WEEK

PR Newswire

NEW YORK, Aug. 29, 2012

NEW YORK, Aug. 29, 2012 /PRNewswire/ -- VH1 ends its hot summer reaching the
top of the charts in a number of ratings categories: 

  o VH1 was the #1 cable network for women 18-49 on Monday nights for 13
    consecutive weeks of this summer thanks to hit series such as "Love & Hip
    Hop: Atlanta" and "Single Ladies."
  o "Love and Hip Hop: Atlanta" ranks as cable's TOP reality series of the
    summer among adults 18-49 impressions and women 18-49 throughout its 11
    weeks since its premiere on June 18th.  And according to Trendrr, the
    franchise was also the most social non-sports series of the summer on all
    of television, cable and broadcast.  In fact, Part 1 of its reunion
    special on Monday, August 27 generated 75 trending topics on Twitter that
    evening. 
  o "Single Ladies" finished its 2nd season as the #1 ad-supported regularly
    scheduled scripted series of the summer among women 18-49.

VH1 also turned in a gold medal performance during the Olympics, finishing as
one of only three ad-supported cable networks that were up in primetime vs.
year-ago levels.  VH1's overall year-to-date primetime ratings are up +33%
thanks to these series as well as "Mob Wives," "Basketball Wives" and "La La's
Full Court Life."

"Love & Hip Hop: Atlanta"

Part 1 of "Love & Hip Hop: Atlanta's" reunion special on Monday, August 27
scored a series-high 2.8 in the Adult 18-49 demo making it the #1 show in
primetime on cable among adults 18-49. 

Part 1, which aired at 8 PM, attracted 4.1 million total viewers while the
first encore at 10 PM drew a total of 2.2 million total viewers.  When
combined, the two telecasts attracted a total of 6.3 million throughout the
evening. 

Overall the series averaged 5 million total viewers during premieres plus
first encores.  Through all of its premiere episodes, "Love & Hip Hop Atlanta"
averaged a 2.1 P18-49 rating Live+SD rating.  "Love & Hip Hop: Atlanta" is
executive produced by Mona Scott-Young for Monami Entertainment and Toby
Barraud and Stefan Springman for NFGTV. Shelly Tatro, Brad Abramson, Danielle
Gelfand and Jeff Olde are executive producers for VH1.

"Single Ladies"

"Single Ladies" finished its second season on Monday, August 27 as
ad-supported cable's #1 regularly scheduled summer scripted series among women
18-49.  The telecast at 9 PM, posted a series-high 2.0 in the adult 18-49 demo
and delivered 2.9 million total viewers.  When combined with its first encore,
the finale was seen by 4 million viewers. 

Overall the series averaged 3.2 million total viewers during premieres plus
first encores -- up 10% from season 1.  Through its first 12 premiere
episodes, "Single Ladies" averaged a 1.4 P18-49 Live+SD rating -- up 17% from
season 1.

Executive producers include Queen Latifah, Shakim Compere, and Shelby Stone
for Flavor Unit Entertainment.  Executive producers also include Maggie
Malina, Alexander A. Motlagh for POPfilms, Stacy A. Littlejohn, and Tamra
Davis.  Executive producing for VH1 are Jill Holmes and Jeff Olde.  "Single
Ladies" is written and created by Stacy A. Littlejohn and directed by Tamra
Davis.

Source: Nielsen Media Research, May 28 – August 27, 2012, Live+SD. 

VH1 connects viewers to the music, artists and pop culture that matter to them
most with TV series, specials, live events, exclusive online content and
public affairs initiatives. VH1 is available in 99 million households in the
U.S. VH1 also has an array of digital channels and services including
VH1Classic, VH1 Soul, VH1 Mobile, and extensive video on VH1.com.  VH1 is a
unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators
of programming and content across all media platforms.  For more information,
go to www.VH1press.com.

Contact:        Brett Henne/VH1                      Scott Acord/VH1    
                212/846-6752                         310/752-8075
                Brett.Henne@vh1.com                  Scott.Acord@vh1.com 

SOURCE VH1

Website: http://www.vh1.com
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