Pier 1 Imports Successfully Launches New Pier1.com e-Commerce Initiative

  Pier 1 Imports Successfully Launches New Pier1.com e-Commerce Initiative

    Company Tells Customers, “Now more ways to get the things you love at
                                  Pier1.com”

Business Wire

FORT WORTH, Texas -- August 23, 2012

Pier 1 Imports, Inc. (NYSE:PIR) is pleased to announce the official launch of
its new e-Commerce enabled, fully-redesigned website, Pier1.com. Pier 1
Imports is proud to share there are “Now more ways to get the things you love
at Pier1.com.” The newest feature made available via the launch is “Pier 1
To-You,” where website visitors can buy products online and have them shipped
directly to the location of their choice within the continental United States.
Additional options continue to include “Pier 1 To-Go,” which launched in June
2011 and allows customers to pay for selected product offerings online and
pick them up at their local U.S. Pier 1 Imports store location without
incurring shipping charges. Customers that prefer an in-store experience are
still welcome to shop at their favorite Pier 1 Imports.

The new website officially launched at the end of July 2012. In addition to
offering the “Pier 1 To-You” functionality and convenience, the new site
allows for easier navigation of the Company’s vast product assortment, while
maintaining Pier 1 Imports’ renowned “treasure hunt” feel, which makes both
the stores and website a great place for browsing and discovery. Site visitors
will also find design and décor inspiration now located in the site’s newly
unveiled “Get Inspired” and “Learn How” editorial content sections.

“We are extremely delighted with the successful launch of our new e-Commerce
enabled website, Pier1.com, which allows customers to shop our unique array of
merchandise while selecting the shipping destination of their choice,” said
Alex W. Smith, President and Chief Executive Officer. “The launch is a direct
result of the hard work and dedication of our associates throughout the entire
organization, as well as the commitment of our external business partners, who
together played an integral role in the superior execution of this project.”

The launch of the new Pier1.com supports the Company’s continued evolution
into a multi-channel retailer with an enhanced online presence and e-Commerce
functionality. Key project partners included Demandware, Jagged Peak, Sogeti,
Alliance Data, The Richards Group and Click Here.

Financial Disclosure Advisory

Management’s expectations and assumptions regarding future results are subject
to risks, uncertainties and other factors that could cause actual results to
differ materially from the anticipated results or other expectations expressed
in the forward-looking statements included in this press release. Any
forward-looking projections or statements should be considered in conjunction
with the cautionary statements and risks contained in the Company’s Annual
Report on Form 10-K. Refer to the Company’s most recent SEC filings for any
updates concerning these and other risks and uncertainties that may affect the
Company’s operations and performance. The Company assumes no obligation to
update or revise its forward-looking statements even if experience or future
changes make it clear that any projected results expressed or implied will not
be realized.

Pier 1 Imports, Inc. is the original global importer of imported decorative
home furnishings and gifts. Information about the Company is available on
www.pier1.com.

Contact:

Media Contact:
Pier 1 Imports
Jennifer Engstrand, 817-252-8130
jengstrand@pier1.com
www.pier1.com/pressroom