Palladia Delivers U.S. Television Premiere of "Hard Rock Calling 2012" Concert, Featuring Historic Paul McCartney and Bruce

    Palladia Delivers U.S. Television Premiere of "Hard Rock Calling 2012"
 Concert, Featuring Historic Paul McCartney and Bruce Springsteen Encore, on
                        Saturday, August 25 at 9pm ET

Telecast Includes Bruce Springsteen & The E Street Band and Paul McCartney's
Now World Famous Performance of "Twist & Shout"

Two-Hour Show Also Features Paul Simon, Soundgarden, John Fogerty, Lady
Antebellum, Christina Perri, Tom Morello, Allison Krauss, the Punch Brothers
and Iggy & the Stooges

PR Newswire

SANTA MONICA, Calif., Aug. 22, 2012

SANTA MONICA, Calif., Aug. 22, 2012 /PRNewswire/ -- Music fans will be able to
enjoy one of the most talked about performances of the summer by Bruce
Springsteen & The E Street Band and Paul McCartney when Palladia, Viacom's
high-definition music channel, presents the U.S. television premiere of "Hard
Rock Calling 2012" on Saturday, August 25 at 9pm ET. The famed annual London
music festival will also be simulcast on VH1 at 9pm ET/PT with limited,
commercial interruption.

In what was already destined to be a legendary moment in the history of live
music, Paul McCartney surprised fans by joining Bruce Springsteen & The E
Street Band on stage for their encore to perform the classic Beatles songs "I
Saw Her Standing There" and "Twist & Shout." But the plug was pulled on the
audio plug towards the end of "Twist & Shout" because the show had gone past
the local curfew time of 10:30 p.m. The Palladia telecast will present the
performance of "Twist & Shout" to its end.

An annual 3-day event in London's Hyde Park, "Hard Rock Calling 2012" is one
of the world's premier outdoor rock festivals of the summer, featuring an
eclectic mix of prestigious rock and pop acts.

Palladia's telecast will feature the top highlights of the festival including
performances by Paul Simon and Soundgarden as well as featured artists such as
John Fogerty, Lady Antebellum, Christina Perri, Tom Morello, Allison Krauss,
the Punch Brothers and Iggy & the Stooges.

VH1 Classic will also air "Hard Rock Calling 2012" on Sunday, August 26 at 9pm
ET/PT.

About Palladia

Palladia, Viacom Media Networks' high-definition music channel, launched in
January 2006 and features original music-based programming for a variety of
music genres, including hip hop, rock, country, pop, contemporary, classic
rock, alternative rock, soul and more, as well as HDTV acquisitions and
original content from Viacom Music Group's MTV, VH1, and CMT family of
services. The channel has grown to 30 million households and is available on
major U.S. carriers including Comcast, Cox, Verizon FiOS, Time Warner, Dish,
DIRECTV, Charter, AT&T u-Verse, Cablevision and Insight.

About VH1

VH1 connects viewers to the music, artists and pop culture that matter to them
most with TV series, specials, live events, exclusive online content and
public affairs initiatives. VH1 is available in 99 million households in the
U.S. VH1 also has an array of digital channels and services including
VH1Classic, VH1 Soul, VH1 Mobile, and extensive video on VH1.com. VH1 is a
unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators
of programming and content across all media platforms. For more information,
go to www.vh1press.com.

About VH1 Classic

VH1 Classic brings you the best metal, rock, soul and pop from the '70s, '80s
and '90s. The channel features the gods of rock – from Black Sabbath,
Metallica and Iron Maiden to Stone Temple Pilots, Pearl Jam and Dire Straits –
in marquee concerts and music specials, and of course, tons of classic music
videos. Recent big events include National Metal Day (11.11.11) and Metal
Evolution, an 11-part documentary series on the history of metal. Because when
it comes down to it – all music should go to 11.

About Hard Rock International

With a total of 179 venues in 54 countries, including 140 cafes and 18
Hotels/Casinos, Hard Rock International is one of the world's most globally
recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the
world's greatest collection of music memorabilia, which is displayed at its
locations around the globe. Hard Rock is also known for its collectible
fashion and music-related merchandise, Hard Rock Live performance venues and
an award-winning website. In addition to the two flagship Seminole Hard Rock
Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are
located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali,
Macau, Penang, Singapore, Punta Cana, Panama, Cancun and Vallarta. Additional
hotel and casino projects planned to open include Riviera Maya in 2013 and Abu
Dhabi in 2014. Additional announced hotel and casino projects include Aruba,
Hungary and Northfield Park. Hard Rock International is owned by Seminole Hard
Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos,
visit www.hardrockhotels.com. For more information on Hard Rock International,
visit www.hardrock.com.

SOURCE Viacom/Palladia

Contact: Surayyah Tatum, +1-732-357-7605, Surayyah.Tatum@vh1.com
 
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