Buttoning Up: OnStar Gets New Look in 2013 Models

              Buttoning Up: OnStar Gets New Look in 2013 Models

Buttons Sport Redesign; Camaro Gets New Frameless Mirror

PR Newswire

DETROIT, Aug. 20, 2012

DETROIT, Aug. 20, 2012 /PRNewswire/ -- With all the new features inside 2013
General Motors models, new OnStar buttons may not be the first thing drivers
notice. However, the first OnStar redesign of what customers have seen in
years will reflect more than just new logos.

"While the new buttons are cool, it's what's behind the button that is most
impressive," said Douglas McKibbon, engineering group manager, OnStar
Hardware. "The buttons were changed for a few different reasons, but one was
to better reflect the software updates that have gone into this current
generation of OnStar."

Voice Command Button

The button previously dubbed the "Hands-Free Calling button" – a white phone
with a circle around it – is now the "Voice Command button," featuring a
general speech icon. The new button allows for more than just placing or
receiving hands-free phone calls. It allows drivers to access a saved route;
check Hands-Free Calling minutes or access OnStar Virtual Advisor, which
includes saved MapQuest directions or traffic, weather and stock updates. And
it will still allow a driver to place or receive a phone call.

"Many drivers are unaware of all that OnStar has to offer," said McKibbon. "We
feel this new look will better shows the breadth of our voice-based services."

The Voice Command button also better integrates with infotainment systems like
Chevrolet MyLink, Cadillac CUE and Buick/GMC IntelliLink. These touch-screen
infotainment systems offer access to OnStar's voice command services by
pressing the same logo featured on the Voice Command button. Pressing this
logo on the infotainment screen or pressing it on the rearview mirror will
access these service options on the screen or through voice commands.

Emergency Button

The Emergency button, previously represented by a white cross embedded in a
red circle, is now the internationally recognized "SOS" symbol, reflective of
OnStar's upcoming expansion into new global markets. The white cross does not
always represent an emergency, depending on the country. 

"As we continue to expand, we want to make sure that our product and our
service stay consistent throughout all markets," said Terry Inch, vice
president, Sales, Marketing and New Business Development. "Emergency service
is a staple of OnStar and that's why we moved to a globally recognizable
symbol."

OnStar and GM researched proposals across many different countries to identify
the appropriate universal symbol.

OnStar Button

The blue OnStar button, which serves as the emblem for the 16-year-old
telematics company, switched to the company's new logo which was introduced in
late 2010. The new logo was introduced at the company's Relaunch event in
September 2010 along with a pledge to focus on "responsible connectivity."
Some GM models and OnStar FMV already use the new logo.

Camaro Frameless Mirror

Drivers of some 2013 Camaro models will have touch-screen access on the sports
car's frameless mirror that pays homage to both the classic Camaros and
today's tech-savvy driver. The OnStar buttons on the Camaro mirror have
electrochromic capabilities, which allow the buttons to light up when touched
and dim shortly afterwards. The mirror itself is also auto-dimming, allowing
it to compensate for the amount of light inside the vehicle. It comes standard
on the Camaro 2SS, 2LT, ZL1 coupe and convertible. GM is considering adding
the frameless mirror for other makes and models later.

Multiple research tests seeking the most attractive and most functional
symbols that would be easily understood went into the logo redesign involving
GM employees and owners of existing OnStar-equipped vehicles. Research
consisted of pen-and-paper studies, where participants evaluated options on
paper; web-based clinics and prototype clinics, where participants evaluated
the logos on physical parts. 

The new OnStar buttons will be rolled out on most 2013 GM models with some
based on vehicle program timing.

OnStar, a wholly owned subsidiary of General Motors, is the leading provider
of connected safety and security solutions, value-added mobility services and
advanced information technology. Available on more than 40 MY 2012 GM models
globally, OnStar is now also available for installation on most other vehicles
on the road through a new retail product called OnStar FMV (For My Vehicle).
OnStar FMV has been awarded the Good Housekeeping Seal. The OnStar RemoteLink
Mobile App is a recipient of the 2011 Edison Award for Best New Product in the
Remote Driving Aids segment. OnStar safely connects its more than six million
customers, in the U.S., Canada and China, in ways never thought possible. More
information about OnStar can be found atwww.onstar.com.

SOURCE General Motors

Website: http://www.onstar.com
Contact: Stefan Cross, +1-313-530-3884, Stefan.cross@onstar.com, or Vijay
Iyer, +1-313-938-3600, vijay.iyer@onstar.com, both of OnStar Communications
 
Press spacebar to pause and continue. Press esc to stop.