Vistaprint Gives Micro Businesses Ability to Customize Facebook Presence

  Vistaprint Gives Micro Businesses Ability to Customize Facebook Presence

   Small Business Owners Can Create, Manage and Engage With Fans Using One
                                  Dashboard

Business Wire

VENLO, The Netherlands -- August 20, 2012

Vistaprint N.V. (Nasdaq: VPRT), a leading online provider of professional
marketing products and services to micro businesses and the home, today
announced a set of unique social engagement and design tools that give micro
businesses without any knowledge of social media or social networking one
dashboard to create, manage and talk with customers via a custom Facebook
business page. Mindful of the importance of harnessing the power of both
offline and online marketing, Vistaprint also announced a number of options
for customers to promote their Facebook page through traditional print
marketing.

Micro business owners can now log onto Vistaprint.com and establish a Facebook
presence in just minutes, creating a personalized look and feel for their page
with a custom Facebook Timeline cover designer. This new offering makes
setting professional header and profile images easy, with the benefit of
adding customized messaging. Additionally customers can easily post updates,
offers, videos and other content via a custom dashboard. The dashboard
provides updates on Facebook statistics, including the number of fans a page
has as well as levels of engagement on posts, all in one location.

“Social media has become an essential tool for businesses to tap into, and
that includes the small and micro business market,” said Scott Braun, Vice
President of Global Marketing at Vistaprint. “While our customers have been
using our digital marketing products such as websites and email marketing, we
find there is a fair amount of confusion as to where to start when it comes to
social media. We wanted to provide an easy way for our customers to engage
through Facebook, from initial page set up to intuitive engagement tools to
help them interact with their customers, all in one place.”

Once launched, users can utilize their existing offline marketing materials to
promote the page, using printed products with a similar look and feel to their
Facebook presence. Within these materials users can leverage content that
directly encourages actions like “Likes” or “check-ins,” which can be printed
on business cards and other promotional materials.

Users also have the option to upgrade and create personalized applications, or
Facebook pages that allow for increased information or marketing within
Facebook. These tabs reside in the tiles on the top of the Timeline and are
routinely utilized by large businesses. Choosing a specific design and
creating a new Facebook tab can help showcase a restaurant menu, company
website, specific marketing campaign or special offers.

“We know our customers are looking for more tools to market their business and
that leveraging social media is a must in today’s competitive environment,”
Braun continued. “But we also believe small businesses can have a greater
impact by integrating social across other marketing vehicles, which is why
we’ve also made it easy for our customers to integrate their Facebook presence
into their existing marketing efforts, like business cards.”

About Vistaprint

Vistaprint N.V. (Nasdaq:VPRT) empowers more than 14 million micro businesses
and consumers annually with affordable, professional options to make an
impression. With a unique business model supported by proprietary
technologies, high-volume production facilities, and direct marketing
expertise, Vistaprint offers a wide variety of products and services that
micro businesses can use to expand their business. A global company,
Vistaprint employs over 3,700 people, operates more than 25 localized websites
globally and ships to more than 130 countries around the world. Vistaprint's
broad range of products and services are easy to access online, 24 hours a day
atwww.vistaprint.com.

Vistaprint, the Vistaprint logo and Make an Impression are trademarks of
Vistaprint N.V. or its subsidiaries. All other brand and product names
appearing on this announcement may be trademarks or registered trademarks of
their respective holders.

Contact:

Vistaprint
Jason Keith or Kaitlin Ambrogio, 781-652-6444
publicrelations@vistaprint.com
 
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