IMN Joins General Motors’ 2012 eSummit Digital Marketing Conference

  IMN Joins General Motors’ 2012 eSummit Digital Marketing Conference

 Automotive Marketing Leaders to Share Best Practices and Experiences in Lead
    Conversion, Digital Marketing, Social Media and Reputation Management

Business Wire

WALTHAM, Mass. -- August 20, 2012

IMN, thedigital marketing company that delivers branded newsletters and
content for vertical markets,  today announced that Vice President of Sales
Bobby Gaudreau will participate in the Digital Success Panel at the General
Motors (GM) eSummit 2012 conference tour, kicking off in Dallas/Fort Worth on
August 23. The tour will span five cities, with the goal of bringing together
key automotive marketing and sales executives with all dealership sales and
service team members as well as dealer executives to discuss the latest
techniques in utilizing digital and social technologies to connect with
customers and drive sales.

Dealers in each city will be able to attend a general session keynoted by some
of the industry’s most successful executives, followed by 12 hands-on
workshops covering a variety of topics that will enable attendees to gain
deeper, more specialized skill-sets in specific areas.

IMN will be participating in the Digital Success Panel, moderated by David
Kain, President of Kain Automotive. Also on the panel are Al Carl, Digital
Marketing Manager at Naked Lime; Alexi Venneri, Co-Founder and COO of Digital
Air Strike; Matthew Belk, Founder and CEO of Better Car People; Jack Simmons,
Dealer Training Manager at Cars.com; and Tori Morandi, Manager, Industry
Education at AutoTrader.

Who:                  Bobby Gaudreau, Vice President of Sales,
                                     IMN
                                     
                                     The GM eSummit 2012 Digital Marketing
                                     Conference brings together some of the
                                     automotive marketing industry’s top
What:                                executives for special one-day events
                                     where attendees can learn successful
                                     approaches to using digital and social
                                     media to connect with potential and
                                     current customers.
                                     
                                     Topics discussed by the Digital Success
                                     Panel will include how to best serve
                                     online buyers, how to take advantage of
                                     email marketing, how to predict and plan
                                     for purchasing behavior and how to best
                                     use video.
                                     
                                     Gaudreau will draw from years of
                                     experience to share his insights on using
                                     meaningful, interesting and timely
                                     content to develop and strengthen
                                     relationships with customers. He will
                                     discuss how to obtain content, how to be
                                     protected from potential copyright or
                                     plagiarism issues and how to leverage
                                     content across several customer-facing
                                     channels.
                                     
Where:                               Dallas/Fort Worth,   Thursday, August 
                                     Texas:               23
                                     Chicago, Ill.:       Tuesday, August  
                                                          28
                                     Philadelphia, Pa.:   Thursday,        
                                                          October 11
                                     Orlando, Fla.:       Tuesday, October 
                                                          16
                                     Las Vegas, Nev.:     Monday, November 
                                                          12
                                                                           
                                     For more details about the conference
How:                                 series and to register for any of the
                                     five locations, please visit
                                     http://www.gmesummit.com.
                                     
                                     eSummit expenses are now eligible for
                                     reimbursement under the Sales iMR program
                                     with GM Match! The conference
Note:                                registration fee and travel expenses
                                     (hotel, flight, food & beverage—excluding
                                     alcohol) are all eligible reimbursement
                                     items. Claims should be submitted on
                                     GMLAM.com for reimbursement.
                                     
                                     PLUS, if you register 10 days before the
                                     eSummit event you plan to attend, you
                                     receive a discounted $249 rate!
                                     Additionally, with your enrollment to an
                                     eSummit event, you can bring your Dealer
                                     Principal or Executive Manager with you
                                     FOR FREE!

About IMN
IMN is thedigital marketing company that delivers branded newsletters and
content for more than 3,000 organizations worldwide.By combining custom,
vertically-oriented content with advanced publishing technology and services,
IMN enables companies to engage with their prospects and customers to drive
business results via email, mobile and social platforms.In addition to taking
advantage of IMN’s expertise within the automotive, banking and direct selling
industries, customers benefit from analytics-based intelligence that provides
insight into buying behavior and purchase preferences to successfully
encourage brand loyalty and generate leads.For more information, visit
http://www.imninc.com or the IMN Blog. Follow IMN on Twitter @loyaltydriver or
engage on the IMN Facebook brand page.

Copyright © 2012 iMakeNews. All Rights Reserved. All other brand names,
product names, or trademarks belong to their respective holders.

Contact:

fama PR for IMN
Jeff Drew, 617-986-5004
imn@famapr.com
 
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