Sony Computer Entertainment To Start The Full-Scale Launch Of PlayStation®Mobile

        Sony Computer Entertainment To Start The Full-Scale Launch Of
                              PlayStation®Mobile

Newly Developed Content for PlayStation®Mobile to Be Delivered Through
PlayStation®Store this fall

Official Version of PlayStation®Mobile SDK Available Shortly

ASUS And WikiPad To Join PlayStation™Certified License Program

PR Newswire

TOKYO, Aug. 14, 2012

TOKYO, Aug. 14, 2012 /PRNewswire/ -- Sony Computer Entertainment Inc. (SCE)
today announced that it will start the full-scale launch of PlayStation®Mobile
this fall, delivering the world of PlayStation® on open operating system-based
devices, by providing newly developed content for PlayStation Mobile through
PlayStation®Store. The service will start in 9 countries including Japan,
United States, Canada, United Kingdom, France, Germany, Italy, Spain, and
Australia with more countries to follow.

(Logo: http://photos.prnewswire.com/prnh/20020701/SFM066LOGO)

At launch this fall, users will be able to enjoy approximately 30 new titles
from a variety of genres including Adventure, Action, Puzzle, and Sports,
created by third party developers and publishers as well as SCE Worldwide
Studios.

With the aim of offering a more streamlined development environment for
creating content for portable devices, the PlayStation Mobile Developer
Program includes the official version of PlayStation Mobile SDK and will
become available to the development community following the launch of the
dedicated content for PlayStation Mobile through PlayStation Store. This will
be rolled-out in a phased manner in 11 countries and regions including Japan,
United States, Canada, United Kingdom, France, Germany, Italy, Spain,
Australia, Hong Kong and Taiwan. The PlayStation Mobile Developer Program
will allow developers to easily distribute their content through PlayStation
Store on a commercial basis and market their games to millions of dedicated
gamers with PlayStation™Certifed*^1 devices and PlayStation®Vita. The license
agreement for the SDK is US$99 annually*^2.

In addition to 56 third party developers and publishers in Japan and Europe, a
total of 29 developers and publishers across regions including the United
States have agreed to develop content for PlayStation®Mobile.

SCE also announced ASUS TeK Computer Inc. and WikiPad Inc. will join the
PlayStation Certified license program. By further expanding PlayStation
Certified devices, SCE will deliver the unmatched PlayStation experience to
even more smartphone and tablet users around the world.

"Inspired by the diverse needs of consumers in all areas and phases of life,
ASUS' foremost mission is to deliver truly innovative solutions that inspire
consumers to reach for greater heights of productivity and fun. The ASUS
Transformer Pad, which can transform from tablet to Notebook PC delivers this
value," said Samson Hu, Corporate Vice President & GM of Mobile Communications
Products BU at ASUSTeK Computer Inc. "As a leading enterprise in the new
digital era, ASUS offers PlayStation-like gaming experiences with the
convenience of its array of products. With the Transformer Pad's inclusion as
a PlayStation Certified partner, we will surpass users' imaginations and
change the rules of gaming."

"Wikipad is the first true video game tablet built with an attachable gamepad
controller that provides gamers with a mobile console experience. As we head
into our upcoming launch, we are excited to be partnering with Sony Computer
Entertainment." said Fraser Townley, President of Sales Wikipad.Inc.
"PlayStation's continued commitment to delivering innovative entertainment
experiences that captivate gamers is unparalleled and we are thrilled to
partner with them."

In conjunction with the launch of dedicated content for PlayStation Mobile
through PlayStation Store, legendary PlayStation games (PS one® Classics) for
PlayStation Certified devices will no longer be offered^*^3.

SCE will further accelerate the delivery of PlayStation-like experiences to
even more users through PlayStation Mobile.

*1 The license program to expand PlayStation Mobile, dedicated for portable
hardware manufacturers. SCE will not only license logos but also provide
necessary development support. As of August 15, 2012, the line-up of
PlayStation™Certified devices include the HTC One series of smartphones, HTC
One™ X, HTC One™ S, and HTC One™ V and Xperia™GX, Xperia™SX from Sony Mobile
Communications AB. Content developed with The official version of
PlayStation®Mobile SDK will be available on those devices, also Xperia™ arc,
Xperia™ acro, Xperia™ PLAY, Xperia™ acro HD, Xperia™ S, Xperia™ ion, Xperia™
acro S from Sony Mobile Communications AB, and "Sony Tablet" S and "Sony
Tablet" P from Sony Corporation. Model name may vary by region. Sales model
may vary by area.

*2 The fee is for the US market. The fee differs by countries and regions.

*3 This campaign will be launched for Xperia™ arc,Xperia™ acro, Xperia™ PLAY
、Xperia™ acro HD, Xperia™ S, Xperia™ ion, Xperia™ acro S, "Sony Tablet" S and
"Sony Tablet" P

About Sony Computer Entertainment Inc.
Recognized as the global leader and company responsible for the progression of
consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI)
manufactures, distributes, develop and markets the PlayStation®2 (PS2®)
computer entertainment system, the PSP® (PlayStation®Portable) handheld

entertainment system, the PlayStation®3 (PS3®) computer entertainment system
and the PlayStation®Vita (PS Vita) portable entertainment system. SCEI has
revolutionized home entertainment since they launched PlayStation in 1994.
PS2® further enhances the PlayStation legacy as the core of home networked
entertainment. PSP® is a handheld entertainment system that allows users to
enjoy 3D games with high-quality full-motion video and high-fidelity stereo
audio. PS3® is an advanced computer system, incorporating the powerful Cell
Broadband Engine and RSX processors. PS Vita is an ultimate portable
entertainment system that offers a revolutionary combination of rich gaming
and social connectivity within a real world context. SCEI also delivers the
PlayStation® experience to open operating systems through PlayStation®Mobile,
a cross device platform. Headquartered in Tokyo, Japan, SCEI, along with its
affiliated companies, Sony Computer Entertainment America LLC., and Sony
Computer Entertainment Europe Ltd., and its division companies, Sony Computer
Entertainment Japan and Sony Computer Entertainment Asia develops, publishes,
markets and distributes hardware and software, and manages the third party
licensing programs for these platforms in the respective markets worldwide.

PlayStation and PS3 are registered trademarks or trademarks of Sony Computer
Entertainment Inc.Xperia is a trademark or a registered trademark of Sony
Mobile Communications AB. "Sony Tablet" is a trademark of Sony Corporation.
All other trademarks are property of their respective owners.

SOURCE Sony Computer Entertainment Inc.

Contact: Al De Leon +1-650-655-7348, al_deleon@playstation.sony.com