PLAYMOBIL Ready to Board Smartphones and Tablets for the First Time

     PLAYMOBIL Ready to Board Smartphones and Tablets for the First Time

All the iconic figurines from PLAYMOBIL's famous pirates range gathered into
one game

PR Newswire

PARIS, August 14, 2012

PARIS, August 14, 2012 /PRNewswire/ --

Gameloft, a leading global publisher of digital and social games, and
PLAYMOBIL have announced a worldwide exclusive partnership for the development
of the PLAYMOBIL Pirates game for smartphones and tablets. For over 38 years,
PLAYMOBIL has been a major player in the toy market. Since its launch in 1974,
over 2.5 billion figures have been produced and are enjoyed by children around
the world. Gameloft is the first publisher to develop a game based on the
famous PLAYMOBIL's franchise on mobile devices.

Immersing in the original world of PLAYMOBIL Pirates, players can meet up with
the most iconic toys from the pirates range, from the classic figurines to the
newest additions. Users must build their own pirate camp and recruit crew
members while completing quests and mini-games. The modeling will remain
faithful to the PLAYMOBIL characters, and the exciting pirate universe will
delight fans of the franchise and a wide audience of gamers alike.

"We are thrilled to collaborate with a leader in digital games," said
Christian Buchner, Project Manager New Media, from PLAYMOBIL. "By featuring
our world-famous pirates'toys in an innovative and user-friendly digital
game, Gameloft supports us in bringing PLAYMOBIL fans a new, totally immersive
gaming experience."

"PLAYMOBIL is one of the most famous children's brands in the entertainment
worldand we're excited to be the first publisher to bring these hugely
popular toys to life on digital platforms," said Gonzague de Vallois, Vice
President of Publishing at Gameloft. "We've put a lot of effort into creating
a gaming experience that remains faithful to the fascinating PLAYMOBIL
universe, from the famous pirate ship to the brand's unique characters."

PLAYMOBIL Pirates will be available for free on iOS and Android smartphones /
tablets, by the end of 2012.

About Gameloft:

A leading global publisher of digital and social games, Gameloft® has
established itself as one of the top innovators in its field since 2000.
Gameloft creates games for all digital platforms, including mobile phones,
smartphones and tablets (including Apple® iOS and Android® devices), set-top
boxes, connected TVs and consoles. Gameloft operates its own established
franchises such as Asphalt®, Real Football®, Modern Combat, and N.O.V.A.: Near
Orbit Vanguard Alliance®, and also partners with major rights holders
including Marvel®, Hasbro®, FOX®, Mattel® and Ferrari®.

Gameloft is present on all continents, distributes its games in over 100
countries and employs over 5,000 developers.

Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg:
GFT FP, Reuters: GLFT.PA). Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is
traded OTC in the US.

ABOUT PLAYMOBIL and geobra Brandstätter GmbH & Co.KG

Geobra Brandstätter GmbH & Co.KG - headquartered in Zirndorf, Germany - is the
producer of PLAYMOBIL and Germany´s largest toy manufacturer. The 7.5 cm tall
PLAYMOBIL figure is the cornerstone of this creative toy system, which is a
multi-year winner of international awards. The imaginative role play with
historical and modern play themes is fascinating children and is highly valued
by parents and educational practitioners. Since its launch in 1974 2.5 billion
PLAYMOBIL figures have been produced. The company distributes its toy system
consisting of around 30 different play themes in more than 65 countries and
employs more than 3,500 people. Worldwide turnover for the Brandstätter Group
rose to a record level of 564 million Euros in 2011. Subsidiaries in the
United States, Canada, France, Great Britain, Belgium, the Netherlands,
Luxembourg, Austria, Switzerland, Italy, Greece, Mexico, Spain and Scandinavia
make up the majority of the 69 per cent export share. PLAYMOBIL's certified
high quality is guaranteed by using company owned European production sites in
Germany, Malta, the Czech Republic and Spain. For more information, please
visit http://www.playmobil.com.

Press Contact:

Jessica W. Lewinstein
NA PR Manager
+1-415-265-5725
Jessica.Lewinstein@Gameloft.com

SOURCE Gameloft