Cegedim Relationship Management Deploys Cloud Based Mobile Intelligence for iPhone CRM Solution for Dr. Reddy’s Laboratories

  Cegedim Relationship Management Deploys Cloud Based Mobile Intelligence for
  iPhone CRM Solution for Dr. Reddy’s Laboratories Venezuela

Life Sciences-Specific, Mobile CRM Solution Rapidly Enhances Field Performance
of Pharma Companies in Latin America and Around the Globe

Business Wire

BOGOTÁ, Colombia -- August 13, 2012

Cegedim Relationship Management today announced that Dr. Reddy’s Laboratories
Venezuela has selected and is implementing its cloud based customer
relationship management (CRM) solution, Mobile Intelligence for iPhone, in
order to significantly optimize its Primary Commercial Teams’ operations. Dr.
Reddy’s Laboratories Venezuela is part of the multinational integrated
pharmaceutical company which is committed to improving patient outcomes
through an affordable and innovative portfolio of active ingredients, global
generics, pharmaceutical services and proprietary products.

In order to succeed in today’s pharmaceutical sales environment in Latin
America, Life Sciences companies must drive multi-channel business strategies
and cultivate connections within a labyrinth of stakeholder networks. Highly
fragmented and under-funded healthcare systems, such as in Venezuela, trigger
companies to invest in intuitive, mobile and cloud based CRM solutions that
rapidly enhance field performance and foster lasting customer relationships.

“Our innovation team designed Mobile Intelligence to afford companies with an
all-in-one CRM solution for smartphones and tablets to streamline daily field
operations and yield better interactions,” explained Laurent Schockmel, Chief
Strategy Officer & President Latin America for Cegedim Relationship
Management. “By developing simple yet powerful technology based on global
insights from our proven pharmaceutical legacy, we are providing companies
with the game-changing tools to stimulate commercial performance and forge
meaningful relationships despite challenging healthcare landscapes.”

Featuring SaaS deployment technology, Cegedim Relationship Management’s award
winning* Mobile Intelligence will empower Dr. Reddy’s Acute, Cardiovascular
and CNS Commercial Teams with robust field user functionalities tailored
specifically for the iPhone platform, enabling them to develop deeper
connections within their complex stakeholder structures. Mobile Intelligence
also enables rich back-end administration through flexible system architecture
which provides the freedom to reconfigure as local and regional environments
shift – keeping companies constantly ahead of highly fragmented markets.

Dr. Reddy’s Laboratories Venezuela will also leverage Cegedim Relationship
Management’s Implementation and Help Desk services to ensure optimized
deployment and ongoing user adoption.

* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award
in Mobile Sales Force Automation (SFA)

iPhone is a trademark of Apple Inc., registered in the U.S. and other
countries.

                  Cegedim Relationship Management is the Life Sciences
                  industry’s leading provider of Customer Relationship
                  Management (CRM) solutions. Designed specifically for Life
                  Sciences, the company’s innovative business solutions
                  incorporate a thorough understanding of local, regional and
                  worldwide trends. Cegedim Relationship Management enables
                  more than 200,000 users in many of the world’s most
About Cegedim     innovative companies to stay ahead of market challenges. In
Relationship      addition to CRM, Cegedim Relationship Management also
Management:       provides marketing, data optimization and regulatory
                  compliance solutions in more than 80 countries. Cegedim
                  Relationship Management is part of the France-based Cegedim
                  S.A. Group.

                  To learn more, please visit: www.cegedim.com/rm.
                  Follow Cegedim Relationship Management on LinkedIn and
                  Twitter.
                   
                  Founded in 1969, Cegedim is a global technology and services
                  company specializing in the healthcare field. Cegedim
                  supplies services, technological tools, specialized
                  software, data flow management services and databases. Its
                  offerings are targeted notably at healthcare industries,
                  life sciences companies, healthcare professionals and
About Cegedim:    insurance companies. The world leader in life sciences CRM,
                  Cegedim is also one of the leading suppliers of strategic
                  healthcare industry data. Cegedim employs 8,200 people in
                  more than 80 countries and generated revenue of €911 million
                  in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).

                  To learn more, please visit: www.cegedim.com.

Contact:

Cegedim Relationship Management
Drew BUSTOS
Global Communications
+1-908-443-2451
drew.bustos@cegedim.com
or
Cegedim
Aude BALLEYDIER
Media Relations
+33 (0)1 49 09 68 81
aude.balleydier@cegedim.fr