DiMi Telematics International Issues Corporate Update
NEW YORK, NY -- (Marketwire) -- 08/07/12 -- DiMi Telematics
International, Inc. (OTCQB: DIMI) (PINKSHEETS: DIMI), an
environmentally-centric, cloud-based M2M (Machine-to-Machine)
communications solutions provider, today issued a formal corporate
update providing insight and perspective on recent corporate
developments and on the Company's key goals and objectives for the
DiMi 4.0 Technology Development
DiMi Telematics continues to make good progress on the development of
its 4.0 commercial version of the DiMi M2M communications platform.
The Company's independent software development team, leading this
mission critical initiative, remains on track to completing
development in the second quarter of next year. Upon completion, DiMi
4.0 will be deployed in several beta test sites to confirm its
intended ease of use, functionality and enhanced M2M capabilities.
Presuming that the beta tests meet and exceed DiMi's anticipated
performance parameters, the Company plans to effect the commercial
launch of the solution to prospective U.S. customers in the third
quarter of 2013. Initial marketing efforts will focus on deployments
of DiMi 4.0 in the commercial and multi-dwelling residential smart
building system management markets, expanding into other key
verticals as demand dictates.
According to a research report published by IDC, worldwide, smart
building systems market growth will be driven by building owners and
managers seeking ways to reduce operating costs and increase the
uniqueness of their business assets, thereby embracing the
complementary objectives of energy efficiency and sustainability. The
report, titled Smart Buildings Global Market Forecast 2010-2015,
forecasts a global compound annual growth rate (CAGR) in spending of
26.6% from 2010-2015, with forecasted sales reaching $10.2 billion in
2015. Most of the market's forecasted spending growth will occur in
Western Europe (28.8% CAGR) and North America (28.4% CAGR), with
demand projected to continue for at least the next five years.
As reported in the Company's recently filed 10-Q for the three and
nine month fiscal reporting periods ended May 31, 2012, DiMi had
nearly $900,000 in cash on the balance sh
eet, which is expected to
support the ongoing development of DiMi 4.0 and the Company's working
capital needs through the end of 2012.
National Brand Awareness Campaign
In anticipation of introducing DiMi 4.0 to market in the middle of
2013, in July 2012, DiMi launched a national brand-building campaign
designed to increase awareness of the Company's brand and the role it
intends to play in the high growth M2M communications market. The
campaign, titled "Smart Just Got Smarter," is centered on a 30-second
animated video, which has since aired over 1000 times on several
national cable television networks, which include CNN, CNN Headline
News, CNBC, Fox News, MSNBC, Bloomberg, BBC and the Tennis and Golf
channels. DiMi's video ad spots are expected to continue to air on
these and other national cable networks.
An extended three minute version of the corporate video can be viewed
on the Company's web site, found at www.dimitelematics.com, or on
YouTube at http://www.youtube.com/watch?v=WFW_3k78L_8&feature=plcp.
In tandem with the televised ad spots, DiMi also implemented a
comprehensive online media campaign that has endeavored to tap the
power of social media networks to extend and enhance its reach to
consumers and prospective customers and business partners. In July,
DiMi was invited by Twitter to participate in a social networking
initiative created by Twitter that allows select companies to
actively participate in real-time conversations on Twitter to drive
consumer interest around their respective brands, and to listen and
gather market intelligence and insight applicable to their businesses
and respective growth objectives. To view DiMi's Twitter page, please
go to http://twitter.com/dimitelematics.
Green Genie Acquisition
In late June 2012, DiMi Telematics acquired Green Genie, rated by
TechCrunch, and other leading web sites and publications, as one of
the very best green mobile apps available for download on the iPhone,
iPod Touch and iPad for $0.99. With over 14,000 active subscribers,
Green Genie is expected to generate modest revenue growth for the
Company in future quarters; however, management believes that the
underpinning value of the Green Genie platform is the fact that it
will serve as another powerful marketing channel to enhance its reach
and educate environmentally conscious consumers, commercial
businesses, government agencies and industrial enterprises on DiMi's
M2M communications solutions.
Future Success Factors
DiMi's management team has determined that there are a number of key
variables that are essential to the long term success of the Company,
-- Building a cohesive management and support team comprised of talented,
and highly committed business professionals who all share a common
vision for the future of our Company;
-- Fully capitalizing on the explosive growth of the M2M market through
implementation of effective sales, marketing and advertising
initiatives that will fuel new business development and promote
strong, recurring revenue growth;
-- Rapidly winning industry acceptance, adoption, validation and
endorsement of our proprietary M2M communications solution within our
-- Promoting strong customer loyalty and retention by keeping our long
term interests well aligned with those of its clients and business
-- Earning recognition as industry thought leaders, technology innovators
and trusted strategic business partners; and
-- Achieving key growth milestones, including positive cash flow within
12-18 months following the commercial launch of DiMi 4.0.
Barry Tenzer, President and CEO of DiMi Telematics, noted, "By
effectively bringing to market cutting edge M2M communications
solutions and implementing new marketing and business development
strategies that promote rapid growth and support our mission, we are
confident in our ability to win DiMi enduring leadership in the high
growth M2M communications markets. The steps we've taken thus far
have positioned us well to achieve our long term operational and
financial goals and objectives, and we intend to continue working
hard to ensure that we seize and capitalize on all opportunities that
allow us to accelerate our growth on a moving forward basis."
About DiMi Telematics International, Inc.
Established in 2011 and
based in New York City, DiMi Telematics International, Inc. (DTI)
designs, develops and distributes cloud-based, Machine-to-Machine
(M2M) communications solutions used to remotely track, monitor,
manage and protect multiple fixed and mobile assets in real-time from
virtually any web-enabled desktop computer or mobile device. Through
its proprietary software and hosted service offerings, DTI is
capitalizing on the pervasiveness and data transport capabilities of
wireless networks in order to facilitate communications, process and
energy efficiencies between commercial and industrial business
owners/managers and their respective networked control systems,
sensors and devices. Strategically, DTI is focused on the M2M market
segments in which it can provide highly differentiated,
environmentally responsible and value-driven solutions capable of
unleashing tangible productivity gains, material cost reductions, and
quantifiable risk mitigation across an enterprise. For more
information, please visit www.dimitelematics.com. You can also follow
the Company on Facebook and Twitter.
Safe Harbor Statement Under the Private Securities Litigation Reform
Act of 1995
With the exception of historical information, the
matters discussed in this press release are forward-looking
statements that involve a number of risks and uncertainties. The
actual future results of DiMi Telematics International, Inc. could
differ significantly from those statements. Factors that could cause
actual results to differ materially include risks and uncertainties
such as the inability to finance the Company's operations or
expansion, inability to hire and retain qualified personnel, changes
in the general economic climate, including rising interest rates, and
unanticipated events such as terrorist activities. In some cases, you
can identify forward-looking statements by terminology such as "may,"
"will," "should," "expect," "plan," "anticipate," "believe,"
"estimate," "predict," "potential" or "continue," the negative of
such terms, or other comparable terminology. These statements are
only predictions. Although we believe that the expectations reflected
in the forward-looking statements are reasonable, such statements
should not be regarded as a representation by the Company, or any
other person, t
hat such forward-looking statements will be achieved.
We undertake no duty to update any of the forward-looking statements,
whether as a result of new information, future events or otherwise.
In light of the foregoing, readers are cautioned not to place undue
reliance on such forward-looking statements. For further risk factors
associated with our Company, review our SEC filings.
FOR MORE INFORMATION, PLEASE CONTACT
Dodi Handy or Kathy Addison
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