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KRAFT FOODS NAMES TRACEY BELCOURT EVP, STRATEGY FOR FUTURE GLOBAL SNACKS COMPANY

   KRAFT FOODS NAMES TRACEY BELCOURT EVP, STRATEGY FOR FUTURE GLOBAL SNACKS
                                   COMPANY

Former Bain & Co. Partner Brings Deep Experience from Various Global Consumer
Industries

PR Newswire

NORTHFIELD, Ill., Aug. 2, 2012

NORTHFIELD, Ill., Aug. 2, 2012 /PRNewswire/ --Kraft Foods (NASDAQ: KFT)
announced today that Tracey Belcourt will join the company as Executive Vice
President, Strategy, in September. Belcourt, 45, will lead the strategy
function and mergers and acquisition activities for the global snacks company,
Mondelez International, Inc., following the expected spin-off of Kraft's North
American grocery business on Oct. 1, 2012.In this role, Belcourt will report
to Chairman & CEO Irene Rosenfeld, with responsibility for evolving and
implementing the company's growth strategy.

(Logo: http://photos.prnewswire.com/prnh/20090420/KRAFTLOGO)

"Tracey is a highly accomplished corporate strategist with extensive
background in consumer industries," said Rosenfeld. "She has broad
international work experience throughout Latin America, Europe, Asia and
Africa. She joins us at an exciting time, as we chart the course for our new
global snacks company."

Belcourt has been a partner at Bain & Co. in Toronto since 1999, leading teams
that specialized in the design and implementation of growth strategies to
improve business performance across a variety of consumer industries.She was
an economic consultant to the U.S. Agency for International Development in
Africa in 1999, and prior to that, served for five years as an assistant
professor of economics at Concordia University in Montreal. Belcourt earned a
master's degree and Ph.D. in economics from Queen's University in Canada and a
bachelor's degree in mathematics and economics from the University of Alberta.

The announcement of Tracey, together with the recent announcement of Kim
Rucker as General Counsel of the future North America grocery company
completes the leadership teams of the two companies for the spin-off.

About Kraft Foods

Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled
portfolio of brands people love. Proudly marketing delicious biscuits,
confectionery, beverages, cheese, grocery products and convenient meals in
approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion.
Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell
House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident –
generate revenue of more than $1 billion annually.On Aug. 4, 2011, Kraft
Foods announced plans to divide and create two independent public companies: a
high-growth global snacks business and a high-margin North American grocery
business.The transaction is expected to be completed before the end of 2012.
A leader in innovation, marketing, health & wellness and sustainability, Kraft
Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500,
NASDAQ 100, Dow Jones Sustainability Index and Ethibel Sustainability
Index.Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

Forward-Looking Statements

This press release contains a number of forward-looking statements. Words, and
variations of words such as "expect," "will," and similar expressions are
intended to identify our forward-looking statements, including but not limited
to, our plan to create two industry-leading public companies; timing of the
spin-off; and expectations for the North American grocery company. These
forward-looking statements are subject to a number of risks and uncertainties,
many of which are beyond our control, which could cause our actual results to
differ materially from those indicated in our forward-looking
statements.Please see our risk factors, as they may be amended from time to
time, set forth in our filings with the SEC, including our most recently filed
Annual Report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Kraft
Foods disclaims and does not undertake any obligation to update or revise any
forward-looking statement in this press release, except as required by
applicable law or regulation.

- make today delicious -

SOURCE Kraft Foods

Website: http://www.kraftfoodscompany.com
Contact: Michael Mitchell (Media), +1-847-646-4538, news@kraftfoods.com, or
Christopher M. Jakubik (Investors), +1-847-646-5494, ir@kraftfoods.com