BIC GROUP – FIRST HALF 2012 RESULTS

  BIC GROUP – FIRST HALF 2012 RESULTS

Business Wire

CLICHY, France -- August 02, 2012

Regulatory News:

BIC(Paris:BB):

       *NET SALES UP 5.8% ON A COMPARATIVE BASIS AT 945.8 MILLION EUROS
  *NORMALIZED IFO: 201.3 MILLION EUROS – NORMALIZED IFO MARGIN: 21.3%

       *EXCLUDING THE IMPACT OF THE SPECIAL PREMIUM TO EMPLOYEES^(*)

            *NORMALIZED IFO: 210.1 MILLION EUROS, UP 13.4 %
            *NORMALIZED IFO MARGIN: 22.2%

       *GROUP NET INCOME UP 20.4% AT 142.7 MILLION EUROS
       *EPS UP 22.3% AT 3.02 EUROS

H1 2012 Key operational figures

                                                                   Normalized
                                                                   IFO margin
                           Net sales                               excluding
See glossary            growth on a       Normalized      the impact
page 12                    comparative          IFO margin         of the
                           basis                                   Employee
                                                                   Special
                                                                   Premium^(*)
Group                   +5.8%             21.3%           22.2%
Consumer                +7.8%             24.2%           24.9%
Business
  *Stationery          +7.0%             20.1%           20.8%
  *Lighters               +5.9%                38.9%              39.5%
  *Shavers             +11.4%            17.4%           18.4%
Advertising &
Promotional             -5.6%             2.4%            4.8%
Products
^(*) On 15 February 2012, BIC Group announced the payment of a special premium
to all BIC employees who have not been granted
performance share plans in 2011.


Commenting on BIC Group results, Mario Guevara, Chief Executive Officer, said:
“Confirming consumers’ preference for BIC^® products around the world, our
Group achieved good and solid First Half results.

During the second Quarter, and as anticipated, the pace of net sales growth
has slowed down; normalized Income From Operations grew faster than in Q1,
driven by the improvement in operational efficiency in both Consumer business
and Advertising and Promotional Products and in spite of increased investment
in Research and Development, brand support and manufacturing capacities.

For the balance of the year, our objective is to continue to reinforce our
positions in this intensely competitive and still challenging economic
environment. In this context, we expect to maintain the 2012 Group normalized
Income From Operations margin close to 2011’s peak level and we will continue
to invest to secure for long-term growth.”

Full Year 2012 Outlook^1

Consumer Business

For the full year, we anticipate that net sales will grow mid-single digit on
a comparative basis. While accelerating the pace of investment, we expect to
maintain the level of Normalized IFO margin consistent with the 2011 level.

Advertising and Promotional Products

BIC APP full year 2012 net sales should decline low to mid-single digit on a
comparative basis. Due to the benefits of the integration plan, full year 2012
normalized IFO margin should be comparable to 2011’s.

Key figures

              SECOND QUARTER                                                    FIRST HALF
In million                                                               Change                                                               Change
euros                                    Change         Change at        at                                   Change         Change at        at
See              2011     2012     as          constant      comp.     2011     2012     as          constant      comp.
glossary                                 reported       currencies       basis                                reported       currencies       basis
page 12
GROUP
Net sales        476.2    500.8    +5.2%       +0.4%         +3.1%     886.1    945.8    +6.7%       +3.5%         +5.8%
Gross            232.3       260.8       +12.3%                                       443.5       494.2       +11.4%
Profit
Normalized
Income           102.1       120.0       +17.5%                                       185.2       201.3       +8.7%
From
Operations
Normalized       21.5%       24.0%                                                    20.9%       21.3%
IFO Margin
Income
From             92.9        119.1       +28.2%                                       174.9       201.5       +15.2%
Operations
IFO Margin       19.5%       23.8%                                                    19.7%       21.3%
Group Net        64.6        85.1        +31.8%                                       118.5       142.7       +20.4%
Income
Earnings
per share     1.35     1.80     +33.3%                            2.47     3.02     +22.3%                   
(in euros)
BY CATEGORY
Stationery
Net Sales        170.2       187.5       +10.2%         +6.5%            +6.5%        297.9       325.6       +9.3%          +7.0%            +7.0%
IFO              30.7        42.5                                                     52.8        65.7        +24.4%
IFO margin       18.0%       22.7%                                                    17.7%       20.2%
Normalized    18.0%    22.9%                                     17.7%    20.1%                            
IFO margin
Lighters
Net Sales        125.1       135.0       +7.9%          +2.5%            +2.5%        248.0       271.7       +9.6%          +5.9%            +5.9%
IFO              52.1        54.3                                                     102.3       105.3       +3.0%
IFO margin       41.7%       40.2%                                                    41.2%       38.8%
Normalized    41.7%    40.5%                                     41.2%    38.9%                            
IFO margin
Shavers
Net Sales        85.2        93.1        +9.2%          +4.9%            +4.9%        162.0       185.6       +14.6%         +11.4%           +11.4%
IFO              16.7        17.0                                                     32.3        32.1        -0.5%
IFO margin       19.6%       18.3%                                                    19.9%       17.3%
Normalized    19.6%    18.4%                                     19.9%    17.4%                            
IFO margin
Other
Products
Net Sales     27.2     18.1     -33.4%      -35.1%        +17.3%    50.9     35.7     -30.0%      -30.9%        +11.3%
Total
Consumer
business
Net Sales        407.7       433.7       +6.4%          +2.1%            +5.3%        758.8       818.6       +7.9%          +5.0%            +7.8%
IFO              92.4        112.1                                                    178.4       198.8
IFO Margin       22.7%       25.9%                                                    23.5%       24.3%
Normalized    24.7%    26.0%                                     24.6%    24.2%                            
IFO margin
                                                                                                      
BIC APP
Net Sales        68.4        67.1        -1.9%          -9.8%            -9.8%        127.3       127.2       -0.1%          -5.6%            -5.6%
IFO              0.4         6.9                                                      -3.5        2.7
IFO margin       0.6%        10.3%                                                    -2.7%       2.1%
Normalized    1.8%     10.5%                                     -1.3%    2.4%                             
IFO margin


H1 2012 Group operational trends

Net Sales

BIC Group first Half 2012 net sales were 945.8 million euros, compared to
886.1 million euros in the first Half 2011, up 6.7% as reported, up 3.5% at
constant currencies and up 5.8% on a comparative basis. For the second
Quarter, net sales were 500.8 million euros, up 5.2% as reported, up 0.4% at
constant currencies and up 3.1% on a comparative basis.

The consumer business increased +7.8% at constant currencies and constant
perimeter during the first Half (+5.3% in the second Quarter) while the
Advertising and Promotional Products business decreased 5.6% at constant
currencies (-9.8% in the second Quarter).

Gross Profit

First Half gross profit margin increased 2.2 points to 52.3% of sales versus
50.1% for the same period last year. Excluding the impact of the special
premium paid to employees, gross profit margin would have increased 2.8 points
to 52.9%. H1 gross margin improvement benefited from Consumer Business net
sales increase and the impact of the disposal of the phone card business in
France.

Income From Operations (IFO)

In million euros     Q1       Q1       Q2       Q2       H1       H1
                        2011        2012        2011        2012        2011        2012
Income From          82.0     82.4        92.9     119.1       174.9    201.5
Operations
As % of net sales    20.0%    18.5%       19.5%    23.8%       19.7%    21.3%
  *Non-recurring       +1.1        -1.1        +9.2        +0.9        +10.3       -0.2
    items
  *Of which
    restructuring       +1.1        +0.4        +0.8        +0.9        +1.9        +1.3
    costs
  *Of which
    goodwill and
    trademarks          -           -           +9.4        -           +9.4        -
    impairments
    and related
    expenses
  *Of which gain       -           -0.8        -1.0        -           -1.0        -0.8
    on disposals
  *Of which real
    estate gain      -        -0.7        -        -           -        -0.7
    in France
Normalized IFO          83.1        81.3        102.1       120.0       185.2       201.3
As % of net sales    20.3%    18.3%       21.5%    24.0%       20.9%    21.3%
  *Special
    Premium for
    employees who
    have not been    -        +11.0       -        -2.2        -        +8.8
    granted
    performance
    share plans
    in 2011^2
Normalized IFO
excluding the
Special                 83.1        92.3        102.1       117.8       185.2       210.1
Premium for
employees
As % of net sales    20.3%    20.8%       21.5%    23.5%       20.9%    22.2%


Excluding the impact of the special premium for employees, the key components
of Group Normalized IFO margin evolution (+1.3 points) were:

  *Gross profit margin improvement (+2.8 points)
  *Increase in brand support (-0.3 points);
  *Increase in Fuel Cell expenses (-0.4 points);
  *Increase in OPEX and others (-0.8 points).

The impact of the special premium for employees on H1 Normalized IFO margin
was -0.9 points, of which -0.6 points in Gross Profit and -0.3 points in OPEX.


Normalized      First Quarter                        Second Quarter                       First Half
IFO margin      2011     2012                     2011     2012                     2011     2012
                                           Exc. the                                Exc. the                                Excluding
                                           special                                 special                                 the
                               premium                      premium                      special
                                           for                                     for                                     premium
                                           employees                               employees                               for
                                                                                                                           employees
Group           20.3%    18.3%    20.8%        21.5%    24.0%    23.5%        20.9%    21.3%    22.2%
  *Consumer    24.5%    22.1%    24.0%        24.7%    26.0%    25.7%        24.6%    24.2%    24.9%
    Business
  *BIC APP     -4.9%    -6.6%    -0.4%        1.8%     10.5%    9.4%         -1.3%    2.4%     4.8%


Net Income and EPS

Income before tax increased 19.7% as reported to 207.1 million euros. First
Half 2012 finance revenue was +5.6 million euros. The improvement vs. last
year is notably due to higher interest income in H1 2012 compared to H1 2011
and more favorable revaluation of monetary assets in H1 2012 than in H1 2011.
The tax rate was 32.0%.

First Half 2012 Group net income was 142.7 millioneuros, a 20.4% increase as
reported. Group net income included 1.8 million euros from income from
associates (Cello Pens). First Half earnings per share (EPS) reached 3.02
euros, compared to 2.47 euros in 2011, up 22.3%. Normalized EPS grew 15.3% at
3.02 euros compared to 2.62 euros in 2011.

H1 2012 Group financial situation

At the end of June 2012, the net cash position was 167.7 million euros,
compared to 329.5 million euros as of December 31, 2011 and 271.8 million
euros at the end of June 2011.

Evolution of H1 net cash position (in million euros)

                                                     H1 2011    H1 2012
Net Cash position (beginning of the period)           397.1      329.5
  *Net cash from operating activities                +39.2      +68.6
  *Of which operating cash flow                      +156.0     +198.3
  *Of which change in working capital and others     -116.8     -129.7
  *CAPEX                                             -37.8      -59.4
  *Dividend payment                                  -90.7      -189.5
  *Share buy-back net of exercise of stock
    options                                           -37.5      +20.7
    and liquidity contract
  *Divestitures and real estate gain                 +7.8       +3.9
  *Others                                            -6.3       -6.1
Net Cash position (end of the period)                 271.8      167.7


H1 2012 operational trends by category

Consumer Categories

Stationery

First Half 2012 Stationery net sales increased 9.3% as reported and +7.0% at
constant currencies. Second Quarter2012 netsales were up 10.2% as reported
and up 6.5% at constant currencies.

Developed markets

  *H1 net sales grew mid-single digit in Europe and double-digit in North
    America. Second Quarter performance benefited from positive timing impact
    due to earlier back-to-school shipments. The total 2012 back-to-school
    sell-in season (BIC sales to retailers and distributors) is expected to
    grow low single-digit vs. last year. However full year 2012 performance in
    the retail channel will be a function of overall consumer spending and
    confidence, still difficult to predict in the current economic
    environment.
    In both regions, we continued to register strong success of new products
    such as the BIC^® For Her™ range, our smooth and bold ink ball pens and
    the 2-color / 4-color family.

Developing markets

  *H1 net sales increased mid-single digit in developing markets, notably 
    driven  by  good performance in Mexico and Argentina, where we continued
    to gain market share.

H1 2012 Stationery normalized IFO margin was 20.1% compared to 17.7% in H1
2011. Excluding the impact of the Special Premium for Employees, H1 2012
Stationery normalized IFO margin would have been 20.8%, benefiting from the
increase in net sales and better fixed cost absorption.

Lighters

First Half 2012 Lighter net sales increased 9.6% as reported and 5.9% at
constant currencies. Second Quarter netsales were up 7.9% as reported and
+2.5% at constant currencies.

Developed markets

  *H1 net sales grew double-digit in Europe and mid-single digit in North
    America as we continued to benefit from innovation in value-added sleeve
    design.

Developing markets

  *H1 net sales grew low-single digit in developing markets, with a solid
    performance in Mexico, Central America and the Middle-East and Africa.

H1 2012 Lighters normalized IFO margin was 38.9% compared to 41.2% in H1 2011.
Excluding the impact of the Special Premium for Employees, H1 2012 Lighters
normalized IFO margin would have been 39.5%. The positive impact of the
increase in net sales was offset by an increase in production costs, brand
support and other operating expenses.

Shavers

First Half 2012 Shaver net sales increased 14.6% as reported and +11.4% at
constant currencies. Second Quarter netsales were up 9.2% as reported and
+4.9% at constant currencies.

Developed markets

  *In Europe, H1 net sales grew mid-single digit, despite an overall slowdown
    of market trends, particularly in Southern countries (Spain, Italy and
    Greece).  In this context, BIC^® products continued to gain market share
    thanks to the success of:

       *our Classic 3-blade product such as the BIC^® 3 ,
       *the BIC^® Flex 3 with movable blades,
       *the BIC^® Simply Soleil^® for women.

  *In North America, H1 sales grew low double digit and we achieved market
    share gains. Competitive pricing has been volatile in H1 while promotional
    support, particularly consumer couponing, has increased dramatically
    versus 2011.

Developing markets

H1 2012 net sales grew double digit, with solid performance throughout Latin
America, notably in Mexico and Argentina, where sales were driven by the BIC^®
Comfort 3.

H1 2012 Shaver normalized IFO margin was 17.4% compared to 19.9% in H1 2011.
Excluding the impact of the Special Premium for Employees, H1 2012 Shaver
normalized IFO margin would have been 18.4%, due to less favourable
manufacturing cost absorption in H1 2012 than in H1 2011.

Other consumer products

H1 2012 other consumer products net sales decreased 30.0% as reported, -30.9%
at constant currencies and increased 11.3% on a comparative basis^3. Second
Quarter netsales were down 33.4% as reported, -35.1% at constant currencies
and up 17.3% on a comparative basis, driven by the strong performance of BIC
Sport.

Other consumer products H1 2012 IFO was -4.4 million euros, including -4.8
million euros of investments in Research and Development (fully expensed)
related to the portable Fuel Cell project (compared to -1.4 million euros in
H1 2011).

H1 2012 IFO also includes +0.8 million euros non-recurrent gain related to
disposal of the phone card business. Excluding this non-recurrent item,
normalized IFO for other consumer products was -5.2million euros compared to
-0.5 million euros in H1 2011.

Advertising and Promotional Products

First Half 2012 Advertising and Promotional Products net sales decreased 0.1%
as reported and -5.6% on a comparative basis. Second Quarter 2012 netsales
were down 1.9% as reported, and -9.8% on a comparative basis.

Trends continued to differ significantly from one region to another. In the
U.S, H1 sales were stable, in line with market trends. In Europe, H1 sales
decreased double-digit (mainly in hard goods) as we continued to suffer from
the very challenging economic environment in Spain, Italy and Greece.
Developing markets grew double-digit.

H1 2012 normalized IFO margin reached 2.4% compared to -1.3% in H1 2011.
Excluding the impact of the Special Premium for Employees, BIC APP normalized
H1 2012 IFO margin would have been 4.8%, benefiting from the strong
improvement of manufacturing efficiency related to the integration plan.

BICAPP’s reported IFO margin was 2.1% compared to -2.7% inH1 2011. This
includes 0.4 million euros for non-recurrent items.

H1 2012 announcement regarding CAPEX, acquisitions and disposals

First Quarter

Disposal of the French Phone Cards activity

In February 2012, BIC subsidiary DAPE 74 (sales to tobacco shops in France –
consolidated in the “Other consumer products” category) has sold its phone
card distribution business to SPF for 0.8million euros.

Construction of a writing instrument facility in Tunisia (28 February 2012)

In February2012, BIC Group acquired land for the construction of a writing
instrument facility in the fast growing African and Middle East region to
enhance its manufacturing footprint and better meet consumer demand in this
region. Located in Tunisia (region of Bizerte), the facility will be
operational in 2013. The total investment is estimated to be around 12 million
euros over the next two years.

Second Quarter

Expansion of the shaver packaging facility in Mexico started in late second
Quarter.

H1 2012 other events

Favourable award related to the full completion of the agreements on the
acquisition of Cello Pens (16 February 2012)

On February 16, 2012, BIC Group received a favourable award from the Tribunal,
constituted under the Rules of the Singapore International Arbitration Center,
in respect of the acquisition of 40% shares in the 7th and last entity Cello
Pens & Stationery (CPS) as per the definitive agreements signed on January21,
2009. BIC now intends to proceed with the share purchase in CPS. The Cello
group had a period of 90 days to appeal before the High Court of Singapore.

The Cello Group having not filed such a request, the BIC Group now intends to
proceed with the share purchase in CPS. On 21 May 2012, the BIC Group filed a
petition before the Mumbai High Court seeking the enforcement of the arbitral
award. As of June 30, 2012, this procedure remains pending.


BIC Group net sales change by geography
               
In million
euros             Q2          Q2                       H1          H1
See            2011     2012     Change    2011     2012     Change
glossary
page 12
Total net         476.2    500.8              886.1    945.8   
sales
As reported                               +5.2%                                +6.7%
At constant                               +0.4%                                +3.5%
currencies
On a
comparative                    +3.1%                     +5.8%
basis
                                                       
1 – Europe        152.3       143.7                    264.6       255.2
As reported                               -5.7%                                -3.6%
At constant                               -6.1%                                -3.8%
currencies
On a
comparative                               +0.8%                                +2.3%
basis
                                                       
2 – North         186.6       214.9                    336.4       394.3
America
As reported                               +15.2%                               +17.2%
At constant                               +2.8%                                +8.3%
currencies
                                                       
3 –
Developing        137.3       142.2                    285.1       296.3
Markets
As reported                               +3.6%                                +3.9%
At constant                               +4.5%                                +4.6%
currencies
On a
comparative                    +5.8%                     +5.8%
basis

Impact of change in perimeter and currency fluctuations
                                                                   
in %                                   Q2        Q2       H1       H1
                                          2011         2012        2011        2012

Perimeter                              -1.2%     -2.7%    -1.3%    -2.3%

Currencies                                -5.8%        +4.8%       -1.8%       +3.2%
Of which USD                              -4.8%        +4.9%       -2.5%       +3.4%
Of which BRL                           -0.1%     -0.9%    +0.6%    -0.6%


IFO and Normalized IFO by category
                                                         
                 Income From Operations                         Normalized Income From Operations
In million
euros            Q2         Q2          H1          H1          Q2          Q2          H1          H1
See              2011    2012     2011     2012        2011     2012     2011     2012
glossary
page 12
                                                                       
Group         92.9    119.1    174.9    201.5       102.1    120.0    185.2    201.3
                                                                    
Consumer         92.4    112.1    178.4    198.8       100.9    113.0    186.8    198.2
Stationery       30.7       42.5        52.8        65.7        30.7        42.9        52.8        65.5
Lighters         52.1       54.3        102.3       105.3       52.1        54.7        102.3       105.7
Shavers          16.7       17.0        32.3        32.1        16.7        17.1        32.3        32.2
Other         -7.1    -1.7     -9.0     -4.4     1.4      -1.7     -0.5     -5.2
                                                                       
APP           0.4     6.9      -3.5     2.7         1.2      7.0      -1.6     3.1


Condensed Profit and Loss Account
                                                                                             
In million                                             Change         Change at        Change                                         Change         Change at        Change
euros                Q2 2011       Q2 2012       as          constant      on a         H1 2011       H1 2012       as          constant      on a
See glossary                                           reported       currencies       comp.                                          reported       currencies       comp.
page 12                                                                                basis                                                                          basis
                                                                                                                                 
NET SALES         476.2         500.8         +5.2%       +0.4%         +3.1%        886.1         945.8         +6.7%       +3.5%         +5.8%
Cost of Goods     -243.9        -240.0        -1.6%                                -442.6        -451.6        +2.0%                    
GROSS             232.3         260.8         +12.3%                               443.5         494.2         +11.4%                   
PROFIT
                                                                                                                                                                      
Administrative
&
other             -139.4        -141.7        +1.6%                                -268.6        -292.7        +8.9%                    
operating
expenses
INCOME FROM
OPERATIONS        92.9          119.1         +28.2%                               174.9         201.5         +15.2%                   
(IFO)
                                                                                                                                                                      
Finance           1.8           3.9                                               -1.9          5.6                                   
revenue
INCOME            94.7          123.0                                             172.9         207.1                                 
BEFORE TAX
                                                                                                                                                                      
Income tax           -31.4            -38.9                                                         -57.3            -66.3
expense
                                                                                                                                 
Income from       1.3           1.1                                               2.9           1.8                                   
associates
GROUP NET         64.6          85.1          +31.8%                               118.5         142.7         +20.4%                   
INCOME
                                                                                                                                 
EARNINGS
PER SHARE         1.35          1.80          +33.3%                               2.47          3.02          +22.3%                   
(EPS)
(in euros)
                                                                                                                                 
Total weighted
number of
shares
outstanding       47,952,714    47,263,007                                        47,952,714    47,263,007                            
adjusted for
treasury
shares


Condensed Balance Sheet
                                                              
In million euros                                  June 2011    June 2012
ASSETS
                                                                     
Cash and cash equivalents                            302             161
Trade and other receivables                          465             498
Inventories                                          391             459
Other current assets                                 26              32
Other current financial assets and derivative        28              33
instruments
Current assets                                    1,212           1,183
                                                                     
Property, plant & equipment                          346             379
Investment properties                                2               2
Other non-current assets                             228             264
Goodwill and intangible assets                       244             271
Non-current assets                                   820             916
                                                                
TOTAL ASSETS                                      2,032           2,099
                                                                     
LIABILITIES & SHAREHOLDERS’ EQUITY
                                                                     
Current borrowings                                   48              24
Trade and other payables                             146             116
Other current liabilities                            209             214
Current liabilities                               403             354
Non-current borrowings                               2               1
Other non-current liabilities                        221             324
Non current liabilities                           223             325
Shareholders’ equity                                 1,406           1,42
                                                                     
TOTAL LIABILITIES & SHAREHOLDERS’ EQUITY          2,032           2,099


Cash flow statement
                                                                    
In million euros (rounded figures)                H1 2011         H1 2012
Net income                                           119             143
Amortization and provision                           35              42
Deferred tax variation                               (3)             13
(Gain)/Loss from disposal of fixed assets            8               (2)
Others                                            (3)             2
CASH FLOW FROM OPERATIONS                         156             198
                                                                     
(Increase) / decrease in net current working         (120)           (109)
capital
Others                                            3               (20)
NET CASH FROM OPERATING ACTIVITIES                39              69
                                                                     
Business (acquisition)/divestiture                   7               1
Other Investing                                   (37)            (57)
NET CASH FROM INVESTING ACTIVITIES                (30)            (56)
                                                                     
Dividends paid                                       (91)            (190)
Borrowings/(Repayments)                              29              (1)
Increase in treasury shares                          (37)            21
(Purchase)/Sale of other current financial        20              7
assets
NET CASH FROM FINANCING ACTIVITIES                (79)            (163)
                                                                
NET INCREASE/ (DECREASE) IN CASH AND                 (70)            (149)
CASH EQUIVALENTS                                                 
OPENING CASH AND CASH EQUIVALENTS                 368             299
Exchange difference                               (6)             (6)
CLOSING CASH AND CASH EQUIVALENTS                 292             144
                                                                

Share buy-back program
                                                       
                Number of shares    Average weighted    Amount in M€
                    bought                 price in €
January 2012        -                   -                   -
February 2012       -                      -                      -
March 2012          3,078                  74.95                  0.2
April 2012          -                      -                      -
May 2012            -                      -                      -
June 2012        17,800              76.36               1.4
Total H1 2012    20,878              76.15               1.6


Glossary

  *At constant currencies: Constant currency figures are calculated by
    translating the current year figures at prior year monthly average
    exchange rates. All net sales category comments are made at constant
    currencies or comparative basis.
  *Comparative basis: at constant currencies and constant perimeter. Figures
    at constant perimeter exclude the impacts of acquisitions and/or disposals
    that occurred during the current year and/or during the previous year,
    until their anniversary date.
  *Normalized IFO: normalized for 2012 means excluding restructuring, the
    costs of BIC APP integration plan, the gain on the disposal of the phone
    cards distribution business in France and real estate gains - for 2011
    excluding restructuring, impairment of goodwill and trademarks related to
    the disposal of PIMACO business to business divisions in Brazil and the
    gain on the disposal of REVA peg business.

                                     * *

                                      *

SOCIÉTÉ BIC condensed financial statements as of June 30, 2012 were closed by
the Board of Directors on August1^st, 2012. The auditors have performed their
limited review procedures on these financial statements and the limited review
report on the condensed financial statements is being issued. The 2012
Half-year Financial report will be filed with the French financial markets
authority (AMF) and available online on BIC’s website (www.bicworld.com),
headline Finance, beginning today, August 2, 2012, after the market closes.

A presentation related to this announcement is available on BIC’s web site,
headline Finance.

This document contains forward-looking statements. Although BIC believes its
expectations are based on reasonable assumptions, these statements are subject
to numerous risks and uncertainties. A description of the risks borne by BIC
appears in the section, “Risk factors” in BIC’s 2011 Registration Document
filed with the French financial markets authority (AMF) on March 27, 2012.

For more information, please consult the corporate web site: www.bicworld.com

2012 – 2013 Agenda (all dates to be confirmed)


3^rd Quarter and 9 months 2012    October 24, 2012     Conference call
results
FY 2012 results                   February 13, 2013    Meeting – Company
                                                             headquarters
1^st Quarter 2013 results         April 24, 2013       Conference call
2^nd Quarter and 1^st Half        August 1, 2013       Conference call
2013 results


About BIC

BIC is a world leader in stationery, lighters, shavers and promotional
products. For more than 60 years, BIC has honored the tradition of providing
high-quality, affordable products to consumers everywhere. Through this
unwavering dedication, BIC has become one of the most recognized brands in the
world. BIC products are sold in more than 160 countries around the world. In
2011, BIC recorded net sales of 1,824.1 million euros. The Company is listed
on “Euronext Paris” and is part of the SBF120 and CAC Mid 60 indexes. BIC is
also part of the following SRI indexes: FTSE4Good Europe, ASPI Eurozone and
Ethibel Excellence Europe.

^1 Excluding the impact of the employee special premium
^2 In Q1 2012, 11.0 million euros accruals were booked following the decision
to pay a special premium to all BIC employees who have not been granted
performance share plans in 2011. The final expense is 8.8 million euros (fully
paid in Q2 2012). The difference between the accruals and the final expense is
mainly due to less beneficiaries and lower employer’s social contribution than
initially anticipated.
^3 Excluding the impact of PIMACO business-to-business divisions and the REVA
peg business sold in 2011 as well as the impact of the sale in February 2012
of the phone card business in France.

Contact:

BIC
Investor Relations
+33 1 45 19 52 26
Sophie Palliez-Capian
sophie.palliez@bicworld.com
or
Katy Bettach-Montecatine
katy.bettach@bicworld.com
or
Press
+33 1 53 70 74 48
Priscille Reneaume
preneaume@image7.fr
or
Claire Doligez
cdoligez@image7.fr
 
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