Badgeville, The Behavior Platform, Brings Gamification to EMEA

        Badgeville, The Behavior Platform, Brings Gamification to EMEA

  PR Newswire

  MENLO PARK, California and LONDON, August 2, 2012

- Global gamification leader expands presence in UK and throughout region,
adds over 175 customers in 20 countries in under two years of business

MENLO PARK, California and LONDON, August 2, 2012 /PRNewswire/ -- Badgeville,
The Behavior Platform, today announced the expansion of its team to London,
UK, with Scott Schnaars, General Manager, EMEA, bringing gamification to
innovative clients throughout the region. The Silicon Valley-based company is
accelerating its global expansion efforts as a result of its recent Series C
funding.

Gamification, the business strategy which employs game mechanics in non-game
environments and experiences, is key to a successful modern enterprise.
Gartner Research predicts more than 70 percent of Global 2000 organisations
will use gamification by 2015. These techniques today are found in both
customer and employee experiences across virtually every industry.

"We highly value the business innovation that occurs in the EMEA region, and
it is highly strategic for our fast-growing company to expand our presence in
the area," said Kris Duggan, CEO, Badgeville. "The demand for gamification is
building quickly across Europe, as business leaders from technology to
consumer brands are seeing numerous success stories from our US-based
customers, with key business objectives showing growth of 20 percent to more
than 200 percent."

Badgeville's clients, which span virtually every industry, include Deloitte,
Danone, EMC, NBC, CA Technologies, Footlocker, Samsung, Barnes and Noble, The
Active Network, and Oracle. Customer deployments offer real-time rewards via
game mechanics, reputation mechanics and social mechanics for users completing
activities and missions defined by the business, from properly filling out
information within a CRM system to sharing product links on a consumer brand
website.

EMEA Customer and Partner Testimonials

"As a leading international media business, we are always looking for new ways
to engage our audiences. Badgeville, the global gamification company, enables
us to reward our loyal customers and enhance their interactive experiences. We
are thrilled that Badgeville has expanded into the UK." - Ross Nichols, A&N
Media

"We feel our loyal audience should be rewarded for their loyalty. We are
implementing Badgeville across all our Irish stations to reward audience
loyalty and soon will be turning our attention to our European territories. We
are greatly looking forward to seeing the results particularly across mobile
platforms. Mobile is huge for radio and we are excited to be the first radio
group to embrace gamification within mobile in partnership with Badgeville." -
Aidan McCullen, Head of Digital, Communicorp Group

"There is great demand for gamification across Turkey, and we are a proud
partner of Badgeville, the global gamification leader. This whole concept is
new to the Turkish companies. Regardless, we already have several customers
who are currently working on projects using the Badgeville Behavior Platform."
- Semin Ozmorali, General Manager, Pixelplus

"Our focus on Customer Experience Management (CXM) and engagement technology
for enterprise clients is completed with this partnership by allowing us to
offer clients a full customer feedback profile over all available online
channels. By leveraging Badgeville, we can help our customers realize the true
return on investment for the technologies that they use to run their
businesses." - Egbert Hendriks, Founder & CEO, HintTech

"Dimelo is always looking for new ways to drive greater participation and
engagement amongst our customers. In the Social CRM space, real-time
engagement is critical to the success of any campaign. We are excited about
Badgeville coming to the region as it will help to strengthen our partnership
and drive more transactions for our customers" - Stephane Lee, CEO, Dimelo

Badgeville launched at TechCrunch Disrupt's esteemed startup competition in
September, 2010, winning the Audience Choice award. The company is the
fastest-growing Social Software-as-a-Service (SaaS) business, having raised
$40M in three rounds of funding over less than two years since its launch, and
expanding to over 20 countries.

For more information visit www.badgeville.com

About Badgeville Badgeville ( www.badgeville.com ), The Behavior Platform, is
the leading provider of gamification and social engagement solutions for
world-class businesses, enabling companies in virtually every industry to
influence and measure user behavior. Companies and organizations from across
the globe are using our award-winning Software-as-a-Service (SaaS) solution to
increase customer loyalty, user engagement and employee performance. With 175
customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social
Mechanics to world-class companies including Deloitte, EMC, Universal Music,
Samsung, CA Technologies, Dell, Bell Media, NBC, The Active Network, and
Recyclebank. Founded in 2010, Badgeville is based in Menlo Park, Calif. And
has offices in New York and Europe. Follow @Badgeville to learn more.

Website: http://www.badgeville.com
Contact: Sarah Hilmer, +1-719-634-1180, shilmer@sspr.com