My Black is Beautiful’s Imagine a Future Initiative Sponsors Second Annual
BGR! Queens’ Camp for Leadership and Excellence
50 Exceptional Young Black Girls Chosen for Two-Week Life Skill and Personal
Development Summer Camp Experience
CINCINNATI -- August 01, 2012
My Black is Beautiful’s Imagine a Future initiative continues its mission to
impact the lives of one million black girls through the sponsorship of the
Black Girls Rock! Queens’ Camp for Leadership and Excellence. Fifty dynamic
young women between the ages of 13 through 17 will have the opportunity to
participate in a once in a lifetime residential camp experience over two weeks
ending on August 4^th. Procter & Gamble’s My Black is Beautiful launched the
Imagine a Future initiative on July 5^th during Essence Music Festival in
partnership with Black Girls Rock! (BGR!) and UNCF.
“The Imagine a Future initiative represents one of the most exciting,
purpose-inspired undertakings for P&G and My Black is Beautiful,” said Verna
Coleman-Hagler, Procter & Gamble, Brand Manager. “We’re thrilled to be the
title sponsor of the BGR! Queens Camp for Leadership and Excellence and with
our partners BGR! and UNCF, we’ll continue to support and uplift young black
girls with opportunities and tools that inspire them to be their best.”
Camp participants are chosen based on a rigorous application process that
includes a personal video, personal and academic references and exhibition of
strong leadership qualities. Located in idyllic Hudson, New York area, BGR!
Camp combines expected summer camp experiences such as swimming and horseback
riding with practical and life skills workshops on personal finances, public
speaking and college preparation. Through these activities the camp will
foster the mission of MBIB and BGR! to promote self-confidence, leadership,
sisterhood and community service amongst young African-American girls.
“By collaborating with My Black is Beautiful’s Imagine a Future on the second
annual Queens’ Camp for Leadership, we’re helping a special group of girls
learn long-lasting skills, gain self-confidence and build lasting
relationships,” said Beverly Bond, founder and executive director, Black Girls
Rock! “At BGR!, our motto is ‘We See Possibilities’ and with partners My Black
is Beautiful’s Imagine a Future and UNCF, I can confidently say we not only
see possibilities, but we create them!”
The MBIB campaign launched six years ago to fuel a national conversation about
African-American beauty while encouraging women to become catalysts for change
in their communities. The campaign has proved successful in building an
engaging online and offline community of black women that celebrate everything
that makes them truly beautiful.
To learn more about Image a Future initiative and MBIB activities, consumers
are encouraged to visit: www.myblackisbeautiful.com or www.facebook.com/mbib.
Consumers can also join the movement on Twitter @MBIBMovement.
About Procter and Gamble
P&G serves approximately 4.4 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in about 80 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth information about P&G
and its brands.
About BLACK GIRLS ROCK!
Founded by celebrity DJ and Philanthropist, Beverly Bond, BLACK GIRLS ROCK!™
is dedicated to promoting positive images of women of color in mass media.
BLACK GIRLS ROCK!™ Inc., is a 501(c)(3) nonprofit organization, that has been
dedicated to the healthy development of young women and girls since 2006.
BLACK GIRLS ROCK!™ Inc. seeks to build the self-esteem and self-worth of young
women of color by changing their outlook on life, broadening their horizons
and helping them to empower themselves. For additional information on BLACK
GIRLS ROCK!™, visit www.blackgirlsrock.org.
Naomi Borno, 646-500-7656
Procter & Gamble
Crystal Harrell, 531-983-4606
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