Inuvo Reports Preliminary Unaudited Second Quarter Revenue of Approximately $12.9 Million

  Inuvo Reports Preliminary Unaudited Second Quarter Revenue of Approximately
  $12.9 Million

Business Wire

NEW YORK -- August 01, 2012

Inuvo, Inc. (NYSE MKT: INUV) an Internet marketing and technology company
specialized in marketing browser-based consumer applications, managing
networks of website publishers and operating specialty websites, today
reported preliminary unaudited revenue for the quarter ended June 30, 2012 is
expected to be approximately $12.9 million. The anticipated revenue growth is
based on improved performance in the Partner Programs and Software Search
segments.

“We are pleased with the preliminary top-line financial results for the second
quarter of 2012,” stated Peter Corrao, Chief Executive Officer of Inuvo. “Our
Partner Programs segment benefited from strong growth in display advertising
and our Software Search segment benefited from Tier 1 growth in our alOt
Appbar user base, expansion of marketing efforts into new countries, and
search query increases. Thanks to the operational groundwork created through
the merger we are now positioned to leverage this foundation for expected
continued quarter-on-quarter revenue growth throughout the remainder of fiscal
2012. We are happy to announce that preliminary unaudited revenue for July
2012 was approximately $4.6 million.”

Inuvo will be reporting second quarter 2012 earnings on Thursday, August 9,
2012 and management will host a conference call that day at 4:30 PM EST.

About Inuvo, Inc.

Inuvo®, Inc. (NYSE Amex: INUV), is an Internet marketing and technology
company specialized in marketing browser-based consumer applications, managing
networks of website publishers and operating specialty websites. To learn more
about Inuvo, please visit www.inuvo.com.

Forward-looking Statements

This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect'" or variations of such words and similar expressions are intended
to identify such forward-looking statements. Without limiting the generality
of the foregoing, forward-looking statements contained in this press release
specifically include the expectations of the Company's revenue for the second
quarter 2011 and for the month of July 2012, which are preliminary and
unaudited, subject to adjustment and subject to a number of risks,
assumptions, and uncertainties, many of which are beyond the control of the
Company, which may cause actual results to differ materially from those
implied or expressed by the forward-looking statements. Inuvo undertakes no
obligation to publicly update any forward-looking statements, whether as a
result of new information, future events or otherwise. Additional key risks
are described in the filings made by Inuvo with the U.S. Securities and
Exchange Commission, including the Form 10-K for the year ended December 31,
2011 and most recent Form 10-Q.

Contact:

Alliance Advisors, LLC
Alan Sheinwald, 914-669-0222
President
asheinwald@allianceadvisors.net
or
Inuvo, Inc.
Wally Ruiz, 212-231-2000 Ext. 160
Chief Financial Officer
wallace.ruiz@inuvo.com