Calle 13, MTV Latin America and PADF Present Documentary at Launch of Next Phase of the MTV EXIT Campaign to End Exploitation and Human Trafficking On August 31 MTV Latin America will premiere on screen the documentary Invisible Slaves presented by Calle 13 and narrated by Rene Joglar that will feature four stories of victims as part of a campaign to combat human trafficking in Mexico Business Wire WASHINGTON -- July 31, 2012 Calle 13 joins MTV Latin America and the Pan American Development Foundation (PADF) to launch an animated documentary titled Invisible Slaves about human trafficking as part of a country-wide effort between the Mexican government, private sector companies, and civil society groups to increase awareness and prevent human trafficking among youth. With Mexico becoming a growing destination, source, and transit country for trafficked persons, PADF supported the founding of the Alliance Against Human Trafficking in Mexico and has worked closely with MTV Latin America to fight a problem that each year affects thousands of women, youth and children, among them many migrants from Central America, who are lured by false promises of higher wages and better opportunities. “In Mexico we are confronted not only with a human trafficking problem, but also with a growing epidemic that isdestroying the lives of tens of thousandsof youths.Through PADF’s partnership with MTV Latin America, this documentary provides a way to effectively communicate preventive messages that can reach vulnerable groups, especially children and youth, and alert them of the dangers. It also supports the efforts of Mexico’s national and local governments to partner more closely with civil society and the business community toreversethis modern form of slavery,” said Louis Alexander, PADF's Senior Programs Director. “PADF is proud to have helped create this partnership with MTV Latin America as well as the Alliance Against Human Trafficking in Mexico. This effort clearly demonstrates how the public and private sectors can leverage each other’s strengths and work together to tackle the social problems that affect our communities,” said Paul Fisher, Director of Corporate Partnerships and Development at PADF. Since 2004, MTV EXIT has produced award-winning media components on the issue of human trafficking through influential music, film, and celebrities, and distributed innovative and creative content to youth audiences in Latin America, Asia and Europe. Through successful initiatives, PADF has also been engaged in empowering youth throughout Latin America and the Caribbean and protecting human rights, particularly in countries such as Haiti and the Dominican Republic where cross-border trafficking of Haitian children for domestic servitude has been widespread. “Once again, MTV Latin America joins the fight against this serious problem that affects all by presenting four separate stories in the Invisible Slaves series in which one can observe very clear messages that society does not often see. All too often traffickers exploit the desires of young people and deceive them with false promises of prosperity. As a result, many become trapped and no one notices because they think if they try to escape, they will suffer physical harm or death,” said Mario Cáder-Frech, Vice President Public Affairs and Corporate Social Responsibility for Viacom International Media Networks (VIMN) The Americas. Award-winning Calle 13 band members René Joglar and Eduardo Cabra are the presenters of the animated documentary titled Invisible Slaves (The Animation), an 18-minute production that aims to bring attention to a global issue that is affecting Latin America, but in particular Mexico where the problem is most severe. The film will premiere on MTV Latin America channels on August 31 and will be available online starting today on www.matla.com. The film includes four first-person accounts of trafficking involving youths, which MTV Latin America filmed in Mexico and Guatemala. The broadcast of this documentary will carry a message to a young audience and offer an up close look at this problem. It will make viewers aware and that this is a serious problem that exists throughout Mexican society. The first portion of the documentary tells the story of Jose, a Salvadoran immigrant in Guatemala who was drawn into selling drugs and suffered neglect and exploitation. The second part is the testimony of Laura, a young Mexican woman who from age 17 was tricked and forced into prostitution and later escaped. The third story describes a Mexican girl named Marcela who at 13 years of age was caught up in a prostitution ring. The final story is of Maria from Guadalajara, Jalisco, Mexico, who after becoming an orphan went to live in a home where she was abused and exploited. Prior to the documentary screening, René of Calle 13 sent a message to the media and participating audience reaffirming their commitment to working to end exploitation and trafficking, which, as they indicated, really motivates them. René said: “Like you, we want to see a Mexico free of trafficking where the voice of so many young people will never be silenced. That's why we supported MTV EXIT and its collaboration with the Pan American Development Foundation (PADF) to promote this important cause. We hope that the stories of these young survivors will reach out to Mexican youth and have an impact across the country.” “Human trafficking is the slavery of the 21^st century, and youth are its primary victims,” said René, who helped launch the MTV EXIT Latin America campaign with fellow band member Eduardo earlier this year at UNICEF headquarters in the United Nations in New York City. The MTV premiere of Invisible Slaves was held today in an exclusive event reserved to the media with the participation of Alliance representatives and special guests. Also, attending the documentary premiere was actress Kate del Castillo, spokesperson for the campaign “Tu Voz Contra la Trata”—Your Voice Against Trafficking—and Ambassador Against Human Trafficking for Mexico’s National Human Rights Commission (CNDH), an entity that is part of the Alliance. She spoke about her commitment to this cause and commented on the documentary produced by MTV Latin America in collaboration with PADF and the Alliance. “Human trafficking affects us all. Let there be no doubt. Every day it is hurting our society and it will continue to do so until we all work together to raise awareness, inform, and protect the most vulnerable in Mexico: children, youth and women. Today the movement against human trafficking in Mexico has grown and will continue to do so with the support of partners like PADF, MTV Latin America, CNDH and others who are part of the new Alliance Against Trafficking in Mexico. I invite others to join in this effort,” she said. With support from Cinépolis Foundation and in coordination with Telefónica Foundation’s Proniño program, the documentary will travel to seven states in southern and central Mexico, including Chiapas, Oaxaca, Veracruz, Puebla, Hidalgo, Guerrero and the Federal District as part of the Ruta Cinépolis, a series of outdoor film presentations that will reach thousands of children, youth and families living in communities where the problem of human trafficking is acute. The documentary is an important component of the Alliance’s “Tu Voz Contra la Trata”—Your Voice Against Trafficking—campaign which closely supports the broader MTV EXIT initiative. The campaign will continue to expand in Mexico through mass media broadcasts of the documentary, social media activism, a national poster campaign, and local events that involve children and youth. Tu Voz Contra la Trata stems from the Alliance Against Human Trafficking in Mexico which includes MTV Latin America, Telefónica Foundation, Cinépolis Foundation, the Pan American Development Foundation, the National Center for Human Rights (CNDH), the Secretariat of Communications and Transportation, (SCT) and the Colectivo Contra la Trata—the Collective Against Human Trafficking. Both documentary and campaign aim to increase the awareness of the risks of human trafficking, measure the knowledge young people have about the issue, engage young people through education and calls for action to prevent further trafficking, and provide them with new opportunities to communicate through social networking platforms. For more information please visit: www.mtvexit.org www.tuvozcontralatrata.org www.padf.org/tuvozcontralatrata Facebook: MTVExitla tuvozcontratalatrata Twitter: @MTVExitla @tuvozcontralatrata #hablemosporellos Google+ tuvozcontralatrata About PADF PADF is the development and relief arm of the Organization of American States, established in 1962 to implement integral socio-economic development programs for disadvantaged people, to strengthen civil society and community groups in support of the Inter-American Democratic Charter, and to aid victims of natural disasters and humanitarian crises. In 2011, it helped more than 7.5 million beneficiaries in 23 countries. www.padf.org About Telefónica Foundation Telefónica Foundation contributes to social development through access to knowledge. It does so through its own innovative social programs that use information technologies and communication (TIC), in addition to collaborative networks. In 2010, Telefónica Foundation invested 80 million Euros, worked with more than 800 educational, social, public and private entities, and implemented almost 5,000 initiatives that benefitted more than 37 million people in 14 countries. www.fundacion.telefonica.com/es About Cinépolis Cinépolis is the world’s 5th largest movie theater circuit, operating more than 2,000 screens in 6 countries and serving more than 100 million patrons annually. The company aspires to provide its patrons the best overall experience in filmed entertainment and employs a global workforce of 13,000 people to support its mission. Founded in 1971, Cinépolis is privately held and is headquartered in Morelia, Mexico. www.Cinépolis.com About MTV Networks Latin America MTV Networks Latin America, US Hispanic & Canada, US Hispanic & Canada, a unit of Viacom Inc. (NYSE: VIA, VIA.B), owns and operates the company’s portfolio of entertainment brands, which include MTV, VH1, Nickelodeon and their respective properties in Spanish speaking Latin America as well as Viacom Networks Brazil. Additionally, the portfolio includes Tr3s: MTV, Música y Más in the US, which targets a broad US Hispanic audience, and MTV Networks International’s programming partnerships in Canada with Corus Entertainment for Nickelodeon and CTV Globe Media for MTV, Comedy Central and Vh1. The company’s emerging multiplatform businesses include MTVNHD and Red Viacom in Latin America as well as VH1HD in Brazil. MTV Networks Latin America, US Hispanic and Canada also serve the growing number of digitally connected consumers via its websites: www.MTVla.com, www.Mundonick.com, www.Vh1la.com, www.Vh1Brasil.com.br, www.mtvtres.com. Contact: Pan American Development Foundation (PADF) United States Hearly G. Mayr, Director of Communications and Public Affairs, PADF +1-202-280-3846 email@example.com or Latin America 5411-5295-5270 firstname.lastname@example.org or Miami and Colombia Marimar Rive, 305-938-4910 email@example.com or Mexico MTV Erick Zermeño, 5255-5080-1729 firstname.lastname@example.org or Guillermo Reyna, 5255-5080-1766 email@example.com
Calle 13, MTV Latin America and PADF Present Documentary at Launch of Next Phase of the MTV EXIT Campaign to End Exploitation
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