Calle 13, MTV Latin America and PADF Present Documentary at Launch of Next Phase of the MTV EXIT Campaign to End Exploitation

  Calle 13, MTV Latin America and PADF Present Documentary at Launch of Next
  Phase of the MTV EXIT Campaign to End Exploitation and Human Trafficking

    On August 31 MTV Latin America will premiere on screen the documentary
 Invisible Slaves presented by Calle 13 and narrated by Rene Joglar that will
    feature four stories of victims as part of a campaign to combat human
                            trafficking in Mexico

Business Wire

WASHINGTON -- July 31, 2012

Calle 13 joins MTV Latin America and the Pan American Development Foundation
(PADF) to launch an animated documentary titled Invisible Slaves about human
trafficking as part of a country-wide effort between the Mexican government,
private sector companies, and civil society groups to increase awareness and
prevent human trafficking among youth.

With Mexico becoming a growing destination, source, and transit country for
trafficked persons, PADF supported the founding of the Alliance Against Human
Trafficking in Mexico and has worked closely with MTV Latin America to fight a
problem that each year affects thousands of women, youth and children, among
them many migrants from Central America, who are lured by false promises of
higher wages and better opportunities.

“In Mexico we are confronted not only with a human trafficking problem, but
also with a growing epidemic that isdestroying the lives of tens of
thousandsof youths.Through PADF’s partnership with MTV Latin America, this
documentary provides a way to effectively communicate preventive messages that
can reach vulnerable groups, especially children and youth, and alert them of
the dangers. It also supports the efforts of Mexico’s national and local
governments to partner more closely with civil society and the business
community toreversethis modern form of slavery,” said Louis Alexander,
PADF's Senior Programs Director.

“PADF is proud to have helped create this partnership with MTV Latin America
as well as the Alliance Against Human Trafficking in Mexico. This effort
clearly demonstrates how the public and private sectors can leverage each
other’s strengths and work together to tackle the social problems that affect
our communities,” said Paul Fisher, Director of Corporate Partnerships and
Development at PADF.

Since 2004, MTV EXIT has produced award-winning media components on the issue
of human trafficking through influential music, film, and celebrities, and
distributed innovative and creative content to youth audiences in Latin
America, Asia and Europe. Through successful initiatives, PADF has also been
engaged in empowering youth throughout Latin America and the Caribbean and
protecting human rights, particularly in countries such as Haiti and the
Dominican Republic where cross-border trafficking of Haitian children for
domestic servitude has been widespread.

“Once again, MTV Latin America joins the fight against this serious problem
that affects all by presenting four separate stories in the Invisible Slaves
series in which one can observe very clear messages that society does not
often see. All too often traffickers exploit the desires of young people and
deceive them with false promises of prosperity. As a result, many become
trapped and no one notices because they think if they try to escape, they will
suffer physical harm or death,” said Mario Cáder-Frech, Vice President Public
Affairs and Corporate Social Responsibility for Viacom International Media
Networks (VIMN) The Americas.

Award-winning Calle 13 band members René Joglar and Eduardo Cabra are the
presenters of the animated documentary titled Invisible Slaves (The
Animation), an 18-minute production that aims to bring attention to a global
issue that is affecting Latin America, but in particular Mexico where the
problem is most severe. The film will premiere on MTV Latin America channels
on August 31 and will be available online starting today on www.matla.com.

The film includes four first-person accounts of trafficking involving youths,
which MTV Latin America filmed in Mexico and Guatemala. The broadcast of this
documentary will carry a message to a young audience and offer an up close
look at this problem. It will make viewers aware and that this is a serious
problem that exists throughout Mexican society.

The first portion of the documentary tells the story of Jose, a Salvadoran
immigrant in Guatemala who was drawn into selling drugs and suffered neglect
and exploitation. The second part is the testimony of Laura, a young Mexican
woman who from age 17 was tricked and forced into prostitution and later
escaped. The third story describes a Mexican girl named Marcela who at 13
years of age was caught up in a prostitution ring. The final story is of Maria
from Guadalajara, Jalisco, Mexico, who after becoming an orphan went to live
in a home where she was abused and exploited.

Prior to the documentary screening, René of Calle 13 sent a message to the
media and participating audience reaffirming their commitment to working to
end exploitation and trafficking, which, as they indicated, really motivates
them.

René said: “Like you, we want to see a Mexico free of trafficking where the
voice of so many young people will never be silenced. That's why we supported
MTV EXIT and its collaboration with the Pan American Development Foundation
(PADF) to promote this important cause. We hope that the stories of these
young survivors will reach out to Mexican youth and have an impact across the
country.”

“Human trafficking is the slavery of the 21^st century, and youth are its
primary victims,” said René, who helped launch the MTV EXIT Latin America
campaign with fellow band member Eduardo earlier this year at UNICEF
headquarters in the United Nations in New York City. The MTV premiere of
Invisible Slaves was held today in an exclusive event reserved to the media
with the participation of Alliance representatives and special guests.

Also, attending the documentary premiere was actress Kate del Castillo,
spokesperson for the campaign “Tu Voz Contra la Trata”—Your Voice Against
Trafficking—and Ambassador Against Human Trafficking for Mexico’s National
Human Rights Commission (CNDH), an entity that is part of the Alliance. She
spoke about her commitment to this cause and commented on the documentary
produced by MTV Latin America in collaboration with PADF and the Alliance.

“Human trafficking affects us all. Let there be no doubt. Every day it is
hurting our society and it will continue to do so until we all work together
to raise awareness, inform, and protect the most vulnerable in Mexico:
children, youth and women. Today the movement against human trafficking in
Mexico has grown and will continue to do so with the support of partners like
PADF, MTV Latin America, CNDH and others who are part of the new Alliance
Against Trafficking in Mexico. I invite others to join in this effort,” she
said.

With support from Cinépolis Foundation and in coordination with Telefónica
Foundation’s Proniño program, the documentary will travel to seven states in
southern and central Mexico, including Chiapas, Oaxaca, Veracruz, Puebla,
Hidalgo, Guerrero and the Federal District as part of the Ruta Cinépolis, a
series of outdoor film presentations that will reach thousands of children,
youth and families living in communities where the problem of human
trafficking is acute.

The documentary is an important component of the Alliance’s “Tu Voz Contra la
Trata”—Your Voice Against Trafficking—campaign which closely supports the
broader MTV EXIT initiative. The campaign will continue to expand in Mexico
through mass media broadcasts of the documentary, social media activism, a
national poster campaign, and local events that involve children and youth.

Tu Voz Contra la Trata stems from the Alliance Against Human Trafficking in
Mexico which includes MTV Latin America, Telefónica Foundation, Cinépolis
Foundation, the Pan American Development Foundation, the National Center for
Human Rights (CNDH), the Secretariat of Communications and Transportation,
(SCT) and the Colectivo Contra la Trata—the Collective Against Human
Trafficking. Both documentary and campaign aim to increase the awareness of
the risks of human trafficking, measure the knowledge young people have about
the issue, engage young people through education and calls for action to
prevent further trafficking, and provide them with new opportunities to
communicate through social networking platforms.

For more information please visit:
www.mtvexit.org
www.tuvozcontralatrata.org
www.padf.org/tuvozcontralatrata

Facebook:
MTVExitla
tuvozcontratalatrata

Twitter:
@MTVExitla
@tuvozcontralatrata
#hablemosporellos

Google+
tuvozcontralatrata

About PADF

PADF is the development and relief arm of the Organization of American States,
established in 1962 to implement integral socio-economic development programs
for disadvantaged people, to strengthen civil society and community groups in
support of the Inter-American Democratic Charter, and to aid victims of
natural disasters and humanitarian crises. In 2011, it helped more than 7.5
million beneficiaries in 23 countries. www.padf.org

About Telefónica Foundation

Telefónica Foundation contributes to social development through access to
knowledge. It does so through its own innovative social programs that use
information technologies and communication (TIC), in addition to collaborative
networks. In 2010, Telefónica Foundation invested 80 million Euros, worked
with more than 800 educational, social, public and private entities, and
implemented almost 5,000 initiatives that benefitted more than 37 million
people in 14 countries. www.fundacion.telefonica.com/es

About Cinépolis

Cinépolis is the world’s 5th largest movie theater circuit, operating more
than 2,000 screens in 6 countries and serving more than 100 million patrons
annually. The company aspires to provide its patrons the best overall
experience in filmed entertainment and employs a global workforce of 13,000
people to support its mission. Founded in 1971, Cinépolis is privately held
and is headquartered in Morelia, Mexico. www.Cinépolis.com

About MTV Networks Latin America

MTV Networks Latin America, US Hispanic & Canada, US Hispanic & Canada, a unit
of Viacom Inc. (NYSE: VIA, VIA.B), owns and operates the company’s portfolio
of entertainment brands, which include MTV, VH1, Nickelodeon and their
respective properties in Spanish speaking Latin America as well as Viacom
Networks Brazil. Additionally, the portfolio includes Tr3s: MTV, Música y Más
in the US, which targets a broad US Hispanic audience, and MTV Networks
International’s programming partnerships in Canada with Corus Entertainment
for Nickelodeon and CTV Globe Media for MTV, Comedy Central and Vh1. The
company’s emerging multiplatform businesses include MTVNHD and Red Viacom in
Latin America as well as VH1HD in Brazil. MTV Networks Latin America, US
Hispanic and Canada also serve the growing number of digitally connected
consumers via its websites: www.MTVla.com, www.Mundonick.com, www.Vh1la.com,
www.Vh1Brasil.com.br, www.mtvtres.com.

Contact:

Pan American Development Foundation (PADF)
United States
Hearly G. Mayr, Director of Communications and Public Affairs, PADF
+1-202-280-3846
hmayr@padf.org
or
Latin America
5411-5295-5270
axel.escudero@vimn.com
or
Miami and Colombia
Marimar Rive, 305-938-4910
marimar.rive@vimn.com
or
Mexico
MTV
Erick Zermeño, 5255-5080-1729
erick.zermeno@mtvstaff.com
or
Guillermo Reyna, 5255-5080-1766
guillermo.reyna@mtvstaff.com