SAP Makes Its Home in China, Focusing on Innovation and Sustainable Growth for the Long Term

SAP Makes Its Home in China, Focusing on Innovation and Sustainable Growth for
                                the Long Term

SAP Continues to Invest and Grow in China, Expanding Coverage to New

PR Newswire

BEIJING, July 27, 2012

BEIJING, July 27, 2012 /PRNewswire/ --SAP AG (NYSE: SAP) today announced
continued investment and growth in China, underscoring the company's long-term
commitment to the world's second-largest economy. SAP is enabling Chinese
customers — large, midsize and small, state owned, private, public sector and
multinationals — to grow, scale and globalize, as well as make the transition
to a knowledge-based economy, which is a key facet of China's 12^th five-year
plan. The announcement was made at China SAPPHIRE, being held July 26-27 in


Last November, SAP announced it would spend more than US$2 billion in China
through 2015. The company this week announced its best quarterly performance
ever in China, with more than 30 percent growth in software license revenue.

At China SAPPHIRE, SAP announced plans to implement the SAP Startup Focus
program in China. Through the program, SAP will help Chinese startup companies
scale their business through the adoption and development of new applications
on the SAP HANA® platform.

SAP also announced that it is actively building out its customer and partner
ecosystem, with an agreement establishing Huawei Technologies Co., Ltd., a
leading information and communication solutions supplier, as the first Chinese
SAP global technology partner. Through this partnership, SAP and Huawei will
deepen technical integration and support, build an interoperability competency
center and carry out joint sales and marketing activities worldwide. In total,
SAP has extended its number of local partners in China to 120 and its trained
consultants to nearly 10,000.

Additionally, SAP today announced the expansion of its cooperation with China
Telecom Corporation, the world's largest fixed-line operator. The cooperation
aims to promote platforms for mobile development and mobile device management,
and extend SAP and China Telecom's partnership on cloud-based enterprise-class
products and services.

"Our strategy in China is simple: It's long-term commitment and customer
focus," said Robert Enslin, president, Global Customer Operations, and member
of the SAP Global Managing Board. "We intend to make China a top 3 market for
SAP globally. Many of China's biggest companies are our customers and we will
continue to support their global growth and competitiveness with the latest
innovations from SAP. To make this a reality, we have expanded our sales force
by 50 percent this year."

In 2012, SAP has opened new offices in Beijing, Wuhan and Shenzen. Currently,
there are 3,500 SAP employees in China. SAP is supporting Chinese companies in
their aspirations toward more sustainable growth, long-term business
transformation and entering both new markets and new industries.

Many of the solutions implemented by the 4,000 SAP customers in China are
developed in the country, particularly in the areas of business applications,
analytics, database, mobile and cloud. More than 2,000 engineers based in the
SAP Labs location in Shanghai develop applications in the areas of large,
small and midsize enterprises, business intelligence and analytics, and for
new technologies, such as in memory, mobile and cloud.

"We see growth and opportunity in China, and we have made it a permanent
home," said Hera Siu, president, SAP China. "We are excited to be here and
build on our 20-year history in China."

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About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 195,000 customers (includes customers from the
acquisition of SuccessFactors) to operate profitably, adapt continuously, and
grow sustainably. For more information, visit

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