Japanese automakers make strong post-earthquake/tsunami corporate loyalty comeback in Q1 2012, according to Experian Automotive

  Japanese automakers make strong post-earthquake/tsunami corporate loyalty
 comeback in Q1 2012, according to Experian Automotive market trend analysis

PR Newswire

SCHAUMBURG, Ill., July 24, 2012

SCHAUMBURG, Ill., July 24, 2012 /PRNewswire/-- Experian Automotive today
announced that Toyota Motor Corporation and Honda Motor Company made strong
comebacks in corporate loyalty in Q1 2012 after seeing their respective
rankings drop significantly after the March 2011 earthquake and tsunami in
Japan.

According to the Experian Automotive industry market trends and loyalty
report, Toyota finished third in overall corporate loyalty, with 45.7 percent
of their customers who returned to market during Q1 2012 purchasing or leasing
another Toyota vehicle. Toyota's corporate loyalty ranking had dropped to 41.8
percent in Q2 2011, the first full quarter after the earthquake and tsunami.
Honda's corporate loyalty was 42.1 percent in Q1 2012, after falling to 36.4
percent in Q3 2011.

Overall, General Motors Company and Ford Motor Company finished first and
second in corporate loyalty during Q1 2012 at 48.4 percent and 47.4 percent,
respectively.

"While General Motors and Ford continue to battle for the top spot in
corporate loyalty, Toyota and Honda were both able to significantly tighten
the race in the first quarter of 2012," said Jeffrey Anderson, Experian
Automotive's director of analytics and consulting. "After the earthquake and
tsunami, the Japanese OEMs suffered significant production disruptions, and
many of their customers opted to go to another manufacturer when they returned
to market. The drop in corporate loyalty appears to have been a temporary
phenomenon, however, as their corporate loyalty is returning to pre-earthquake
levels."

Chrysler Group, LLC, which saw its corporate loyalty ranking rise from 32.6
percent in Q1 2011 to 36.2 percent in Q1 2012, posted the biggest gains
overall in unit sales (up more than 115,000 units) and market share, as it
picked up an additional 2.4 percentage points.

"Chrysler continues to gain momentum, thanks in part to the strong performance
of the Chrysler 200, which grew its sales by more than 22,000 units," Anderson
said. "The Jeep and Ram brands also continue to exhibit strong sales, as
Chrysler now has a more balanced portfolio of passenger cars and light trucks
to help hedge against fluctuations in fuel prices."

In other highlights from Q1 2012:

  o The redesigned Volkswagen Passat was the top-selling new vehicle entry, at
    more than 24,000 units. The Chevrolet Sonic was second, at more than
    21,000 units.
  o The Ford Focus, Nissan Altima and Toyota Camry were the top three
    fastest-growing vehicles in unit registration, with increases of more than
    29,000, 26,000 and 25,000 respectively.
  o Ford had seven of the top 10 models for brand loyalty, led by the Ford
    Fusion at 61.1 percent.
  o GM had the steepest decline in market share, at 1.7 percent.

Complete findings from the Q1 2012 Experian Automotive industry market trends
and loyalty report will be presented in a Webinar on July 25 at 11 a.m.
Pacific time/1 p.m. Central time/2 p.m. Eastern time. If you would like to
attend the event, visit http://www.ExperianAutomotive.com.

About Experian Automotive
Experian Automotive provides information services and market intelligence that
enables results-driven professionals to gain the fullest possible
understanding of the market, the vehicles and the people who buy them. Its
North American Vehicle Database(SM) houses data on nearly 700 million vehicles
and, when combined with Experian's credit, consumer and business information,
provides an integrated perspective into the automotive marketplace. Experian
Automotive's AutoCheck^® vehicle history reports provide dealers and consumers
with in-depth information, allowing them to confidently understand, compare
and select the right vehicles. For more information on Experian Automotive and
its suite of services, visit our Website at http://www.ExperianAutomotive.com.

About Experian
Experian^® is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended March 31,
2012 was $4.5 billion. Experian employs approximately 17,000 people in 44
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and São Paulo,
Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.

Contact:

Roslyn Whitehurst
Experian Public Relations
1 714 830 5578
roslyn.whitehurst@experian.com
Twitter: @RozWhitehurst

SOURCE Experian Automotive

Website: http://www.experian.com