Company of Heroes® 2 Brings a Cold Front to PC Gaming

  Company of Heroes® 2 Brings a Cold Front to PC Gaming

      Weather Becomes the Third Player with Innovative ColdTech™ System

Business Wire

AGOURA HILLS, Calif. -- July 24, 2012

THQ Inc. (NASDAQ: THQI) today announced that its award-winning upcoming
strategy game Company of Heroes^® 2 will feature innovative weather condition
simulating technology never seen before in the Strategy game genre.

Troops suffering from the effects of Hypothermia in Company of Heroes 2
(Photo: Business Wire)

Troops suffering from the effects of Hypothermia in Company of Heroes 2
(Photo: Business Wire)

Any historian will attest to the huge role the brutal Soviet winter played in
the Eastern Front theatre of World War II and this is now realistically
simulated in-game thanks to Relic Entertainment’s new Essence™ Engine 3.0 and
its ColdTech system.

ColdTech includes an ‘extreme cold’ mechanic which accurately encapsulates the
Soviet winter which reached extremes of -40 degrees F in 1941. At those
temperatures human skin will freeze in a matter of minutes, something that is
portrayed in the game. On winter maps, Infantry units exposed to the bitter
cold will gradually freeze to death unless the player keeps them warm by
building fires and garrisoning them in buildings. Dynamic blizzards will
increase the effects of extreme cold making it even more hazardous to leave
infantry in the open.

The new ColdTech system also allows the Essence Engine to dynamically paint on
and remove snow, meaning that not only does it accumulate on buildings and
vehicles, but it can also be melted or removed from objects by the player.
Snow also has realistic depth which actually impacts troop movement and will
retain persistent infantry and vehicle tracks throughout the match unless
covered by fresh snow fall.

On top of the innovations in snow technology the engine allows ice to become a
weapon in a smart commander’s arsenal. Not only does it have a unique texture,
affecting vehicle and troop movement, but it can collapse or be destroyed from
underneath troops and vehicles, plunging them into the hypothermic Russian
waters. Over time destroyed ice will re-form due to the winter conditions in
the game.

All of these new innovations feature alongside Company of Heroes 2’s other
technological advancements like the TrueSight™ dynamic line-of-sight mechanic
to make this a worthy successor to Company of Heroes.

Quinn Duffy, Game Director at Relic Entertainment, commented, “Company of
Heroes 2 is all about authenticity and no game based on the Eastern Front
would be complete without extreme weather conditions. Thanks to the enhanced
technology offered by the new Essence Engine we are able to accurately portray
the bitter Soviet winter which crippled the German army.”

The original Company of Heroes was released in 2006 to critical acclaim and is
currently the highest rated strategy title on Gamerankings.com (with more than
five reviews) with an average of 93.82% based on 56 reviews. The game features
similar acclaim on Metacritic.com with a Metascore of 93% based on 55 reviews.

Company of Heroes 2 is scheduled to be available for PC in early 2013. For
more information check www.companyofheroes.com.

About Company of Heroes 2

It is 1941 and the beginning of what will become the most brutal conflict of
World War II, as Germany launches a full-scale invasion of the frozen tundra
of the Soviet Union which would result in over 14 million military casualties.
Take command of the iconic Soviet Red Army in brutal frontline warfare to free
Mother Russia from the invading Nazis. Your strategic skills and tactical
expertise hold the power to tip the very balance of this conflict in the
sequel to the critically acclaimed and multi award-winning Company of Heroes.
Engage in visceral tactical combat that will define you as a military leader
and challenge you to wield the might of the Soviet Empire as you smash your
way to Berlin.

About THQ

THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of
interactive entertainment software. The company develops its products for all
popular game systems, personal computers, wireless devices and the Internet.
Headquartered in Los Angeles County, California, THQ sells product through its
global network of offices located throughout North America, Europe and Asia
Pacific. More information about THQ and its products may be found at
www.thq.com. THQ, Company of Heroes 2, Essence, ColdTech, Relic, Relic
Entertainment and their respective logos are trademarks and/or registered
trademarks of THQ Inc. All other trademarks are the property of their
respective owners.

The statements contained in this press release that are not historical facts
may be “forward-looking statements” within the meaning of the Private
Securities Litigation Reform Act of 1995. These forward-looking statements are
based on current expectations, estimates and projections about the business of
THQ Inc. and its subsidiaries (collectively referred to as “THQ”), including,
but not limited to, expectations and projections related to the Company of
Heroes 2 video game and are based upon management’s current beliefs and
certain assumptions made by management. Such forward-looking statements are
subject to risks and uncertainties that could cause actual results to differ
materially from those expressed or implied by such forward-looking statements,
including, but not limited to, business, competitive, economic, legal,
political and technological factors affecting our industry, operations,
markets, products or pricing. Readers should carefully review the risk factors
and the information that could materially affect THQ’s financial results,
described in other documents that THQ files from time to time with the
Securities and Exchange Commission, including its Annual Report on Form 10-K
for the fiscal period ended March 31, 2012, and particularly the discussion of
trends and risk factors set forth therein. Unless otherwise required by law,
THQ disclaims any obligation to update its view on any such risks or
uncertainties or to revise or publicly release the results of any revision to
these forward-looking statements. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of the date
of this press release.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50351310&lang=en

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50351310&lang=en

Contact:

THQ/Media Relations
Neal Pabon, 818-871-8588
Neal.Pabon@thq.com
or
THQ/Corporate Communications
Angela Emery, 818-871-8650