HeidelbergCement AG Selects Rackwise® DCiM X™ - Rackwise^® solution delivers detailed insight to manage global network of data centers – Business Wire FOLSOM, Calif. -- July 24, 2012 Rackwise, Inc. (OTCBB:RACK) (the "Company"), a leading developer of data center infrastructure management ("DCIM") software and service solutions, today announced that the Company has recently executed a license agreement with HeidelbergCement AG (“HeidelbergCement”) to install and deploy Rackwise^® DCiM X™ in HeidelbergCement’s key data centers located in Germany and the United States. One of the world’s largest manufacturers of building materials including aggregates, cement, concrete, and associated downstream activities, HeidelbergCement supports operations in more than 40 countries through this critical global network of data centers. HeidelbergCement chose the Rackwise^® DCiM X™ solution for its ability to centralize tracking, management, and reporting of the physical asset inventory from a single solution and location. After evaluating other available DCIM solutions, HeidelbergCement found the Rackwise^® offering to deliver the most comprehensive solution set including the capability to manage worldwide networks of data centers from a single console. In addition, the Rackwise^® DCiM X™ solution provides an intuitive interface through its open architecture design, enabling an accelerated time to value resulting in better anticipated overall price-performance than competitive alternatives. HeidelbergCement anticipates that initial deployment will capture detail on information technology (“IT”) infrastructure assets at all of the data center facilities, with future plans to consider technology commission and de-commission, consolidations, virtualization, and power management for cost and efficiency optimization. Mr. Volker Foerster, Head of global Data Centre Operations, HeidelbergCement AG, commented, “Installation and deployment of Rackwise^® DCiM X™ will provide HeidelbergCement with enhanced levels of insight and control over our IT infrastructure and data center facilities globally. We look forward to achieving immediate positive results in our IT asset inventory tracking and management capabilities and are eager to expand utilization of the extensive array of product features and functions enabling overall data center facilities optimization and cost efficiencies.” Mr. Guy A. Archbold, Rackwise, Inc. Chief Executive Officer, added, “We are extremely pleased to announce that HeidelbergCement AG has selected our DCiM X™ offering to manage their global network of data centers and computing ecosystems. Our Rackwise^® solution was again chosen over other notable DCIM offerings for our superior robust capabilities coupled with anticipated accelerated return on investment and shorter time to value than our competitors. This most recent announcement further validates our leadership position as the DCIM solution provider of choice among data center managers and information technology professionals around the world, enabling customers and users to assure reliability, discover hidden capacity, and enable efficiency in managing their global network of data centers and IT infrastructure.” About Rackwise, Inc. Rackwise, Inc. (OTCBB:RACK) is a leader in software development and marketing within the growing data center infrastructure management (“DCIM”) market for IT infrastructure tracking, monitoring, modeling, and management. The Company’s flagship product, Rackwise^® DCiM X™, incorporates open architecture designs into a vendor agnostic platform affording IT professionals maximum flexibility for efficient integration in any computing environment. The Rackwise^® DCiM X™ offering provides features and functionalities to assure reliability, identify hidden capacity, and improve efficiencies resulting in accelerated returns on investments through significantly optimized data center facilities and IT infrastructures. DCiM X™ integrates device level, real-time monitoring with advanced modeling, reporting, analytics and other critical capabilities, enabling clients to more effectively manage today’s high density computing configurations and virtualized data centers, mitigate risks associated with cascading faults and other potential inefficiencies within the infrastructure, and facilitate progress to more sustainable “green” data centers. Rackwise^® products and services are used by over 150 companies worldwide. For more information, visit www.rackwise.com or call 888.818.2385. Rackwise^®, DCiM™ and DCiM X™ are trademarks of Rackwise, Inc. Other designated trademarks and brands mentioned herein are the property of their respective owners. Safe Harbor Statement Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company’s business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company’s filings with the SEC, including, the Company’s current reports on Form 8-K. The Company does not undertake to update these forward-looking statements. Contact: MKR Group, Inc. Mr. Todd Kehrli, 323-468-2300 rack@MKR-Group.com www.mkr-group.com or Porter, LeVay& Rose, Inc. Mr. Michael Porter, 212-564-4700 email@example.com www.plrinvest.com or Rackwise, Inc. Mr. Jeff Winzeler, 916-984-6000 Chief Financial Officer firstname.lastname@example.org www.rackwise.com
HeidelbergCement AG Selects Rackwise® DCiM X™
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