HeidelbergCement AG Selects Rackwise® DCiM X™

  HeidelbergCement AG Selects Rackwise® DCiM X™

 - Rackwise^® solution delivers detailed insight to manage global network of
                                data centers –

Business Wire

FOLSOM, Calif. -- July 24, 2012

Rackwise, Inc. (OTCBB:RACK) (the "Company"), a leading developer of data
center infrastructure management ("DCIM") software and service solutions,
today announced that the Company has recently executed a license agreement
with HeidelbergCement AG (“HeidelbergCement”) to install and deploy Rackwise^®
DCiM X™ in HeidelbergCement’s key data centers located in Germany and the
United States.

One of the world’s largest manufacturers of building materials including
aggregates, cement, concrete, and associated downstream activities,
HeidelbergCement supports operations in more than 40 countries through this
critical global network of data centers. HeidelbergCement chose the Rackwise^®
DCiM X™ solution for its ability to centralize tracking, management, and
reporting of the physical asset inventory from a single solution and location.
After evaluating other available DCIM solutions, HeidelbergCement found the
Rackwise^® offering to deliver the most comprehensive solution set including
the capability to manage worldwide networks of data centers from a single
console. In addition, the Rackwise^® DCiM X™ solution provides an intuitive
interface through its open architecture design, enabling an accelerated time
to value resulting in better anticipated overall price-performance than
competitive alternatives. HeidelbergCement anticipates that initial deployment
will capture detail on information technology (“IT”) infrastructure assets at
all of the data center facilities, with future plans to consider technology
commission and de-commission, consolidations, virtualization, and power
management for cost and efficiency optimization.

Mr. Volker Foerster, Head of global Data Centre Operations, HeidelbergCement
AG, commented, “Installation and deployment of Rackwise^® DCiM X™ will provide
HeidelbergCement with enhanced levels of insight and control over our IT
infrastructure and data center facilities globally. We look forward to
achieving immediate positive results in our IT asset inventory tracking and
management capabilities and are eager to expand utilization of the extensive
array of product features and functions enabling overall data center
facilities optimization and cost efficiencies.”

Mr. Guy A. Archbold, Rackwise, Inc. Chief Executive Officer, added, “We are
extremely pleased to announce that HeidelbergCement AG has selected our DCiM
X™ offering to manage their global network of data centers and computing
ecosystems. Our Rackwise^® solution was again chosen over other notable DCIM
offerings for our superior robust capabilities coupled with anticipated
accelerated return on investment and shorter time to value than our
competitors. This most recent announcement further validates our leadership
position as the DCIM solution provider of choice among data center managers
and information technology professionals around the world, enabling customers
and users to assure reliability, discover hidden capacity, and enable
efficiency in managing their global network of data centers and IT

About Rackwise, Inc.

Rackwise, Inc. (OTCBB:RACK) is a leader in software development and marketing
within the growing data center infrastructure management (“DCIM”) market for
IT infrastructure tracking, monitoring, modeling, and management. The
Company’s flagship product, Rackwise^® DCiM X™, incorporates open architecture
designs into a vendor agnostic platform affording IT professionals maximum
flexibility for efficient integration in any computing environment. The
Rackwise^® DCiM X™ offering  provides features and functionalities to assure
reliability, identify hidden capacity, and improve efficiencies resulting in
accelerated returns on investments through significantly optimized data center
facilities and IT infrastructures. DCiM X™ integrates device level, real-time
monitoring with advanced modeling, reporting, analytics and other critical
capabilities, enabling clients to more effectively manage today’s high density
computing configurations and virtualized data centers, mitigate risks
associated with cascading faults and other potential inefficiencies within the
infrastructure, and facilitate progress to more sustainable “green” data
centers. Rackwise^® products and services  are used by over 150 companies
worldwide. For more information, visit www.rackwise.com or call 888.818.2385.

Rackwise^®, DCiM™ and DCiM X™ are trademarks of Rackwise, Inc. Other
designated trademarks and brands mentioned herein are the property of their
respective owners.

Safe Harbor Statement

Any statements contained in this press release that do not describe historical
facts may constitute forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Any forward-looking
statements contained herein are based on current expectations, but are subject
to a number of risks and uncertainties. The factors that could cause actual
future results to differ materially from current expectations include, but are
not limited to, risks and uncertainties relating to the availability of
additional funding; and the Company’s business, product development, marketing
and distribution plans and strategies. These and other factors are identified
and described in more detail in the Company’s filings with the SEC, including,
the Company’s current reports on Form 8-K. The Company does not undertake to
update these forward-looking statements.


MKR Group, Inc.
Mr. Todd Kehrli, 323-468-2300
Porter, LeVay& Rose, Inc.
Mr. Michael Porter, 212-564-4700
Rackwise, Inc.
Mr. Jeff Winzeler, 916-984-6000
Chief Financial Officer
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