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Fifth Third Ranks Second In 2011 Most Trusted Companies Study



  Fifth Third Ranks Second In 2011 Most Trusted Companies Study

Business Wire

CINCINNATI -- July 24, 2012

Fifth Third Bank (Nasdaq: FITB) was named the second most trusted bank by the
Ponemon Institute in its 2011 Privacy Trust study for Retail Banking.

This is the second time in the past three years that Fifth Third ranked among
the top five most trusted banks in the Ponemon Institute’s study.

“Protection of our customers’ data and assets is paramount to Fifth Third’s
commitment to delivering secure products and services,” said Lance Murray,
vice president and director of Security and Risk Services for Fifth Third
Bank. “The results of the Ponemon study are recognition of that commitment to
our customers and a reflection of the trust that we have earned with them.”

This is the ninth year Ponemon has measured consumer perceptions of
trustworthiness for retail banking institutions. The study examines how issues
related to consumer privacy and data security, and the ways in which retail
banks address those issues, translate to consumer opinion.

“Customer trust and loyalty in retail banks is dependent upon the perception
that the institution is taking every measure to protect their personal
information,” said Dr. Larry Ponemon, chairman and founder, Ponemon Institute.
“Clearly Fifth Third Bank is making an impact with its customers in this
regard.”

The 2011 Privacy and Trust Study for Retail Banking was conducted from
December 2011 to January 2012 and derived from a final sample of 5,571
respondents.

Fifth Third Bancorp is a diversified financial services company headquartered
in Cincinnati, Ohio. The Company has $118 billion in assets and operates 15
affiliates with 1,322 full-service Banking Centers, including 105 Bank Mart®
locations open seven days a week inside select grocery stores and 2,408 ATMs
in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West
Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third
operates four main businesses: Commercial Banking, Branch Banking, Consumer
Lending, and Investment Advisors. Fifth Third also has a 39% interest in
Vantiv Holding, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth
Third is among the largest money managers in the Midwest and, as of June 30,
2012, had $291 billion in assets under care, of which it managed $25 billion
for individuals, corporations and not-for-profit organizations. Investor
information and press releases can be viewed at www.53.com. Fifth Third's
common stock is traded on the NASDAQ® National Global Select Market under the
symbol "FITB." Fifth Third Bank. Member FDIC.

Contact:

Fifth Third Bank
Debra DeCourcy, APR, 513-534-4153
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