ActiveVideo Networks To Show Benefits of CloudTV For Independent Operators at Upcoming Show

ActiveVideo Networks To Show Benefits of CloudTV For Independent Operators at
                                Upcoming Show

PR Newswire

SAN JOSE, Calif., July 20, 2012

SAN JOSE, Calif., July 20, 2012 /PRNewswire/ -- ActiveVideo Networks™ will
demonstrate next week how small and mid-size television service providers can
harness the power of the cloud to cost-effectively deliver a state-of-the-art
television user experience including on-demand search, navigation,
personalization and HTML5-based web applications to all set top boxes. 
ActiveVideo's CloudTV™ platform employs an advanced HTML5 application engine
running entirely in remote servers to execute and render the most advanced
applications and user experiences.

At the Independent Show July 22-25 in Orlando, ActiveVideo will show how
operators serving local and regional markets can exponentially extend the
capabilities of existing STBs and seamlessly support next-generation devices
at a fraction of the cost of other solutions. Using CloudTV, operators of any
size can deliver compelling Web-based services and applications from the
network cloud -- including advanced search and discovery, games, advanced
advertising and Web-to-TV content -- that differentiate their offerings from
satellite and other competing services, even on the oldest STBs in the
operator's footprint.

"It's extremely difficult for operators serving smaller markets to amortize
the capital and operational costs of replacing existing set-tops and
infrastructure, as well as the cost of authoring new applications," said Jeff
Miller, president and CEO of ActiveVideo Networks.  "CloudTV transforms the
equation: it enables content creation by typical web developers using standard
web tools, streams the entire content experience from the cloud and allows
operators to quickly deliver the most diverse, competitive mix of programming
and applications, without the expense of new STBs or truck rolls."

The scalable, enterprise-class CloudTV H5™ platform utilizes highly-optimized
HTML5 browser technology running in remote servers to execute and render
complete user experiences in the cloud.  The fully-formed experiences are
streamed to consumers' devices via MPEG-2 or H.264. Key presses on consumers'
existing remote controls are sent to the remote server, controlling the
application and the user experience.  The latency between a consumer key press
and the application response is so minimal that users do not perceive that the
application is coming from miles away. 

This innovative, patented technology makes it possible to create and deliver
pixel-accurate applications and navigation user experiences across any digital
set-top box or connected device.  Because the application is fully executed
and rendered on the cloud-based server, application designers can create
complex animations and functionality without worrying about device
capability. 

Designed to interface seamlessly with existing cable operator network
infrastructure and with no addition to or replacement of consumer premises
devices, the "total cloud" approach can be completely deployed at low cost and
with unparalleled service velocity.  As television operators move more and
more to a unicast distribution network, they can take advantage of the CloudTV
platform to drive personalized, on-demand video to every customer. 

CloudTV is available on approximately 10 million screens in the United States
and abroad with Cablevision Systems, Oceanic Time Warner Cable and other
operators, as well as on Philips-brand NetTVs. Earlier this year, ActiveVideo
also announced that Comcast is using CloudTV in an enhanced video-on-demand
(VOD) user experience trial.

About ActiveVideo Networks
ActiveVideo Networks™ has created CloudTV™, a universal television app and
navigation platform, based entirely in the network cloud.  CloudTV enables the
fast and flexible development and deployment of navigation user interfaces,
applications, advanced advertising, games and other services via unicast
streams to any set-top box, CI+ enabled television, mobile device, and
broadband-connected CE device. ActiveVideo Networks is based in San Jose, CA,
with offices in Los Angeles and Hilversum, the Netherlands. For more
information, visit www.activevideo.com; find us at
www.facebook.com/ActiveVideoNetworks; follow us at
www.twitter.com/activevideo; view our videos at www.youtube.com/AVCloudTV.

SOURCE ActiveVideo Networks

Website: http://www.activevideo.com
Contact: Paul Schneider, PSPR, Inc. for ActiveVideo Networks, +1-215-702-9784
(Office), or +1-215-817-4384 (mobile), pspr@att.net