New Starbucks EarthSleeve™ Blends Performance with Environmental Sensibility

  New Starbucks EarthSleeve™ Blends Performance with Environmental Sensibility

  Material innovation developed by LBP Manufacturing and Henkel saves nearly
                                100,000 trees

Business Wire

SEATTLE -- July 19, 2012

Today, Starbucks Coffee Company (NASDAQ:SBUX), LBP Manufacturing and Henkel
announced the availability of EarthSleeve™, a new hot-cup sleeve that
integrates proprietary technology that enables a reduction in overall material
usage while at the same time increasing the post-consumer content. These
adjustments correlate to a savings of nearly 100,000 trees.

Manufactured in Cicero, Illinois by LBP Manufacturing for Starbucks with
Henkel adhesive solutions, this new products’ decrease of raw fiber material
by 34% and increase of post-consumer content by 25% does so without
sacrificing performance or function. With nearly three billion* hot cup
sleeves produced in the United States in 2011 and Starbucks representing
nearly half of the marketplace, this material evolution will have a
substantial impact on the packaging industry.

“At Starbucks we are constantly looking to innovate in ways that make our
world a better place,” said Cliff Burrows, president of the Americas for
Starbucks. “This product represents how the integration of our environmental
values and collaboration with like-minded organizations can create significant

The EarthSleeve™ is currently being introduced into Starbucks locations across
the United States and Canada and is being evaluated for global usage.

In addition to substantial decreases in raw material makeup and a new total
usage of 85% post-consumer fiber content, the EarthSleeve™ also allows for a
case cube and truckload yield improvement of 15%, reducing the overall
environmental impact of the transportation of the sleeves. The product has
also been deemed fully compostable by both ASTM and Cedar Grove requirements,
and has recently been approved for repulpability by Western Michigan

“We are very excited about the opportunities the combined vision and resources
of Starbucks, Henkel and LBP have proven what they together can deliver with
EarthSleeve™,” added Matthew Cook, President of LBP. “This product represents
a whole new level of innovation in packaging performance, sustainability and
corporate social responsibility we can expect in the future.”

"The introduction of the EarthSleeve™ represents an achievement in adhesive
formulation," said John Meccia, VP- Paper Converting for Henkel Corporation,
whose team collaborated on the development of the multi-functional adhesives
used in the project. "Creating a formula that would allow for user experience
on par with traditional sleeves, but effectively facilitate the removal of
fiber, framed every aspect of the cooperative effort. Successfully meeting the
technical objectives was truly a feat. The implication of our work on the
environment is what makes this a real accomplishment."

Note: *Data sourced from the 2012 Foodservice Disposable Packaging Assessment
and the Environmental impact estimates were made using the Environmental Paper
Network Paper Calculator. For more information visit
All raw material and post-consumer claims on the material makeup of
Earthsleeve™ have been validated by the paper suppliers, and their
compostability, repulpability and potential environmental benefits have been
researched and validated by Cedar Grove, Western Michigan University, and
Environmental Paper Network Paper Calculator.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest-quality arabica coffee in the world. Today, with
stores around the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to excellence
and our guiding principles, we bring the unique Starbucks Experience to life
for every customer through every cup. To share in the experience, please visit
us in our stores or online at

About LBP Manufacturing

For more than 20 years, Chicago-based LBP Manufacturing, Inc. has combined
innovation and performance to develop consumer-preferred, sustainable,
on-the-go packaging. LBP harnesses innovation in material science, equipment
and converting technology to meet the varying demand of consumer packages for
its customers. LBP is widely known for its hot beverage solutions such as the
original Coffee Clutch® hot cup sleeve, Beverage on the Move™ insulated
beverage to-go carrier and THERMO GRIP™ double-wall hot cups. For more
information, please visit

About Henkel

Henkel operates worldwide with leading brands and technologies in three
business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive
Technologies. Founded in 1876, Henkel holds globally leading market positions
both in the consumer and industrial businesses with well-known brands such as
Persil, Schwarzkopf and Loctite. Henkel employs more than 47,000 people and
reported sales of $21.7 billion and adjusted operating profit of $2.8 billion
in fiscal 2011. Henkel’s preferred shares are listed in the German stock index

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For more information about Starbucks:
Starbucks Coffee Company
Haley Drage
For more information about LBP Manufacturing:
LBP Manufacturing
Sherry Gorsich
For more information about Henkel:
Alexandria Symos
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