Six Small-Batch Beers from Budweiser Brewmasters, Named for the ZIP Codes Where They're Brewed, Being Sampled Nationwide This

  Six Small-Batch Beers from Budweiser Brewmasters, Named for the ZIP Codes
          Where They're Brewed, Being Sampled Nationwide This Summer

Consumer Feedback Will Determine Three Beers for Fall Sampler Pack

PR Newswire

ST. LOUIS, July 19, 2012

ST. LOUIS, July 19, 2012 /PRNewswire/ -- Call it a friendly competition, one
best argued over a bottle or pint.  Its name is "Project 12." Twelve
Anheuser-Busch brewmasters at Budweiser's 12 geographically dispersed
breweries worked together to create their own "tribute" beers to fit the
Budweiser brand's reputation for quality and consistency. The assignment pays
homage to Budweiser's "clean and crisp" taste by using the proprietary yeast
directly descended from the original Budweiser yeast culture used by Adolphus
Busch in 1876 and still used by Budweiser today.

Through internal tasting and analysis, the 12 small-batch beers – each a lager
using all-natural ingredients – were pared to six to take part in a
summer-long, nationwide sampling effort. Consumer feedback will help Budweiser
narrow the six beers to three for inclusion in a limited-edition sampler pack,
available for purchase this fall.

"We asked our Budweiser brewmasters to each submit a beer idea in styles that
consumers have shown interest in," said Rob McCarthy, vice president of
Budweiser. "From those 12 ideas, we narrowed it to the six best. Our
brewmasters have been working in small teams this spring and early summer to
perfect these six and now it's time for consumers to let us know what they
think."

To launch the six sampler beers, private events with brewmasters are scheduled
to take place in August in all 12 A-B brewery cities:  St. Louis, Mo.;
Merrimack, N.H.; Baldwinsville, N.Y.; Newark, N.J.; Williamsburg, Va.;
Cartersville, Ga.; Jacksonville, Fla.; Columbus, Ohio; Houston, Texas; Fort
Collins, Colo.; Fairfield, Calif.; and Los Angeles, Calif.  

Each small batch Budweiser is distinguished by the ZIP code where the beer is
brewed. Among the six beers being sampled this summer and the brewmasters
behind them:

  o Budweiser Small Batch 91406 (Los Angeles):  A deep-amber lager with 6
    percent ABV that uses four different types of hops. The beer is brewed by
    brewmaster Bryan Sullivan in Los Angeles and was developed in
    collaboration with Scott Ungermann in Fairfield and Dave Cohen in Houston.
  o Budweiser Small Batch 63118 (St. Louis):  A deep-gold 5 percent ABV
    American lager that uses the same types of hops (Hallertau and Tettnang)
    commonly used at the St. Louis brewery during  the 19th century.  The beer
    is brewed in St. Louis by brewmaster Jim Bicklein and was developed in
    collaboration with Katie Rippel from Fort Collins.
  o Budweiser Small Batch 43229 (Ohio): A light-amber lager using eight
    different types of hops with 6 percent ABV.  The beer is brewed in
    Columbus, Ohio, and was the brainchild of the brewery's general manager,
    Kevin Lee and developed with assistant brewmasters Travis Burge and Tyler
    Hunter.
  o Budweiser Small Batch 23185 (Virginia): A light-amber all-malt bourbon
    cask lager aged on bourbon staves and vanilla beans and with an ABV of 5.5
    percent. The beer is brewed by Daniel Westmoreland in Williamsburg and was
    developed in collaboration with Mike Anderson in Jacksonville and Dan Kahn
    in Cartersville.
  o Budweiser Small Batch 13027 (New York): A bright-golden lager brewed with
    six imported and domestic hops and with an ABV of 7 percent.  The beer is
    brewed in Baldwinsville, N.Y., by brewmaster Nick Mills in consult with
    general manager Steve McCormick.
  o Budweiser Small Batch 80524 (Colorado): A deep-gold, filtered wheat beer
    with 5.2 percent ABV using lemon peel, orange peel and coriander.  The
    beer is brewed by Katie Rippel in Fort Collins and was developed by Nick
    Mills in Baldwinsville, Otto Kuhn in Merrimack and Tiago Darocha in
    Newark.

 

"The key to this project was the common yeast – which is a very important and
often under-appreciated contributor to the flavor and aroma of beer," said
Jane Killebrew-Galeski, director of brewing, quality and innovation for
Anheuser-Busch. "We are proud of all these beers – the variety and the quality
– but we want consumer feedback. So, we're looking forward to what we hear
when we sample this summer. Our objective is to allow our brewmasters to show
some creativity, but the beers must fit the hallmarks the Budweiser brand is
respected for, such as quality and consistency, and have a very crisp and
clean taste."

Anheuser-Busch's commitment to quality and spirit of innovation are at the
foundation of the company's history and continue to be it defining
characteristics.  This passion helped the company expand from a local St.
Louis brewery to a leader in the industry.  Today, Budweiser's recipe for
success brings together its proud heritage and talented teams to brew, package
and sell some of the most popular beers in the world.

The six sampler beers also will be sampled during "Budweiser Made in America"
over Labor Day weekend in Philadelphia. The two-day music festival benefits
United Way and will culminate following a summer of music parties in cities
all across America in which Budweiser will invite its Facebook fans to
experience talented local bands and artists and sample some of these news
beers along with local food in Los Angeles, Phoenix, Denver, Dallas, St.
Louis, Chicago, Cincinnati, Nashville, Miami, Boston and New York City.

For more information on Budweiser's Project 12, visit
www.anheuser-busch.com/Project12.

About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company
founder Adolphus Busch set out to create the United States' first truly
national beer brand – brewed to be universally popular and transcend regional
tastes. Each batch of Budweiser follows the same family recipe used by five
generations of Busch family brewmasters.  Budweiser is a medium-bodied,
flavorful, crisp and pure beer with blended layers of premium American and
European hop aromas, brewed for the perfect balance of flavor and refreshment.
 Budweiser is made using time-honored methods including "kraeusening" for
natural carbonation and Beechwood aging, which results in unparalleled balance
and character.  The brand celebrates great times and has used the phrase "Grab
Some Buds" in advertising since 2010.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a
47.7 percent share of U.S. beer sales to retailers.  The company brews
Budweiser and Bud Light, two of the world's largest-selling beers. 
Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading
aluminum recycler for more than 30 years.  The company is a wholly-owned
subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues
to operate under the Anheuser-Busch name and logo.  For more information,
visit www.anheuser-busch.com.

For more information, contact:
Joe Muehlenkamp, 314-577-7528
Joseph.Muehlenkamp@anheuser-busch.com

SOURCE Anheuser-Busch

Website: http://www.anheuser-busch.com