Samsung’s MV900F Camera Delivers Beautiful Portraits from Any Angle, Plus Built-In Wi-Fi Sharing On-the-Go Easy

  Samsung’s MV900F Camera Delivers Beautiful Portraits from Any Angle, Plus
  Built-In Wi-Fi Sharing On-the-Go Easy

 Stylish Design with MultiView Display, 3.3-inch Touch Screen Make Capturing
     High-Quality Images a Snap, or Thanks to New Gesture Control, a Wave

Business Wire

RIDGEFIELD PARK, N.J. -- July 18, 2012

Samsung Electronics America Inc., a market leader and award-winning innovator
in consumer electronics, today announced the availability of the MV900F, the
latest digital camera to join the company’s Wi-Fi enabled SMART line-up.
Following the success of Samsung’s MV800, the MV900F also features Samsung’s
innovative 180-degree MultiView display, making it easy to capture and share
creative self-portraits from any angle. The MV900F’s shooting flexibility does
not end with its rotating display. With Samsung’s unique Gesture Shot, which
uses motion-sensing technology, users can zoom and snap a photo with simple
hand motions from across the room.

Featuring advanced creative functionality and Samsung’s Wi-Fi connectivity,
the MV900F is a leader in the compact camera category. With an F2.5 bright
lens to capture crisp, detailed photos even in low-lit environments, a
powerful 16.3M pixels BSI CMOS sensor that produces high-quality photos and
video, and a wider 25mm lens for fully framed images, the MV900F is a
high-performing and versatile camera. The 5x optical zoom also makes it easy
to shoot distance subjects.

“The MV900F’s stylish design and incredibly bright and fast lens, makes it the
ideal camera for a night out on the town – as it will capture fantastic videos
and photos, even in dimly-lit places. Now more than ever, we want to share
these experiences instantly with friends and family, so the MV900 will take
images consumers will be proud to share using the camera’s SMART Wi-Fi
features,” said Reid Sullivan, Senior Vice President of Mobile Entertainment,
Samsung Electronics America. “The unique MultiView display, intuitive touch
screen and cutting-edge SMART camera technology means that superior quality
images can be captured from any angle and shared at any time.”

Creatively Capture Group and Self-Portraits

The innovative 3.3-inch, 180-degree flip-out display on the MV900F helps
shutterbugs easily capture and frame images from any angle, whether it’s a
large group of friends or a full-body self-portrait. Additionally, taking
self-portraits or group shots are easy thanks to Samsung’s unique Gesture
Shot, which applies motion-sensing technology so that users can control the
camera remotely using hand gestures alone. By simply making a circular hand
motion, users can control the camera’s zoom functions. When the shot is
properly framed, users move their hand up and down to snap the photo.

Even when subjects aren’t ready for their close-up, the MV900F has a range of
functions to easily create professional beauty shots. With Samsung’s new
Beauty Palette feature, users can choose from ten different make-up options to
smooth, brighten and add color to profile shots directly in the camera. No
computer needed – all the editing is done using the intuitive touch screen
display.

Designed for All Lighting Conditions

The 16.3-megapixel BSI CMOS sensor and brighter F2.5 lens help deliver
top-notch image quality even in low-light situations without the typical
bleaching effect of artificial light. The Low Light Shot mode automatically
selects the camera’s best setting when shooting in low light conditions. By
taking three continuous shots and merging them together into one, this feature
helps to create an image without the blurs and noise. In addition to low-light
settings, the MV900F is also designed for ease of use in the brightest
sunlight. The upgraded display boasts a 3.3-inch WVGA AMOLED touch display for
seeing clearer images even in intense light.

Instant Sharing without Compromise

The first camera in the MultiView line to incorporate Wi-Fi technology, the
MV900F instantly connects with Facebook, Picasa, Photobucket and YouTube and
devices without the need for pesky wires or cables. At the touch of the SMART
LINK button, or through the easily navigated touch screen, it is easier than
ever to instantly share and securely store pictures. The MV900F seamlessly
interfaces with Samsung’s line of SMART televisions, Blu-ray players, mobile
PCs and smartphones for a truly unique and integrated ecosystem with painless
sharing and synching across all devices.

Create, Play and Share with Added Creative Options

Boasting 1920x1080 Full HD video recording at 30fps, the MV900F creates
high-quality movies that users would be proud to share. Combining the best of
still photography with dynamic videos, the Motion Photo feature cleverly
brings subjects to life while everything else in the background appears at a
standstill. Thanks to Wi-Fi connectivity, video masterpieces can be uploaded
to YouTube in no time.

Pricing and Availability

Available in sophisticated white and black models, the MV900F will be
available in late August from authorized Samsung retailers for $349.99 MSRP.
For more information on the MV900F, please visit www.samsung.com.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA),
a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad
range of award-winning, digital consumer electronics and home appliance
products, including HDTVs, home theater systems, MP3 players, digital imaging
products, refrigerators and washing machines. A recognized innovation leader
in consumer electronics design and technology, Samsung is the HDTV market
leader in the U.S. Please visit www.samsung.com for more information.

*The Remote Viewfinder and MobileLink apps are compatible with GALAXY S
smartphones with Android 2.2 OS or higher and 7-inch or 10.1-inch Galaxy Tabs.

Contact:

Allison+Partners on behalf of:
Samsung Electronics. America, Inc.
Frank Filiatrault, 646-428-0617
samsungdi@allisonpr.com