WMS Brings Popular Casino Slot Content to Facebook® with Launch of Jackpot Party® Social Casino

  WMS Brings Popular Casino Slot Content to Facebook® with Launch of Jackpot
  Party® Social Casino

Fans and New Audiences Alike Can Enjoy Six Authentic WMS Slot Games in Social
     Media Setting with Additional Classic Games to be Continually Added

Business Wire

WAUKEGAN, Ill -- July 18, 2012

Williams Interactive LLC, a designer and developer of interactive games and
gaming content for the online, social, casual and mobile gaming mediums, and a
wholly owned subsidiary of WMS Industries Inc. (NYSE:WMS), today announced the
launch of Jackpot Party social casino on Facebook. Incorporating gaming
content from WMS’ fan-favorite casino slot games, the Jackpot Party social
casino uniquely offers a library of exclusively authentic, classic Las
Vegas-style casino slot entertainment on Facebook.

Orrin J. Edidin, President and CEO of Williams Interactive, commented, “Online
social casinos are among the most popular games on Facebook and we are
extremely pleased to follow the success of our initial Facebook social casino,
Lucky Cruise™, with the launch of a unique, new social casino that exclusively
features content from player-popular, classic WMS slot games that fans and new
audiences alike can enjoy on Facebook as they interact with their friends.
Just as these games have proven themselves appealing to players at casinos
around the world, we believe the Facebook platform is an excellent showcase to
extend that appeal and reach new audiences. Williams Interactive can also
offer casino operators new customized play-for-fun solutions that will enable
their players to enjoy exciting gaming experiences beyond the four walls of
the casino across a wide range of play-for-fun mediums and/or wagering games
when legally permitted – from online social casinos and online poker through
our alliance with 888 Holdings, as well as through our Player’s Life® Web
Services, which enhances the in-casino game experience.”

The beta launch of the Jackpot Party social casino includes six of WMS’ most
popular slot themes – Zeus™ II, Invaders from the Planet Moolah®, Brazilian
Beauty®, Reel Rich Devil®, Jungle Wild® and Fortunes of the Caribbean™ – that
utilize gaming action featured in several of the Company’s player-favorite
game families – G+®, Hot Hot Super Respin™, Cascading Reels™, Spinning Streak®
and Money Burst®. Many more of WMS’ most exciting game themes are scheduled to
be added to the Jackpot Party social casino to extend players’ enjoyment.

In addition to the authentic WMS content, a unique game mechanic featured on
the Jackpot Party social casino is the ability for players to choose which
game they play first from among three themes. As players progress through the
game enjoying the bonus rounds and building up credits, they also earn the
opportunity to unlock the second and third games. Once players unlock each of
the first three games, players may then select from three additional slot
games, again choosing which of the new games they wish to play first.

Aaron Schurman, CEO of Phantom EFX, a WMS company, noted, “Our team was
totally enthused as we transformed the authenticity of WMS’ great casino slot
mechanics and content into a similarly energetic, fun-filled online social
gaming experience. Through the unique game mechanic that allows players to
choose their own path and our team’s focus on great graphics, players are
virtually transported to the glamour and excitement of Las Vegas from wherever
they are and whenever they wish with this new Facebook app.”

For over a half century, WMS has been a leading innovator and developer of
consumer-focused game content spanning the pinball, arcade, home video game
and casino game channels. The Company’s industry-leading focus on innovation,
research and understanding players has been the key driver of its long-term
record of success.

“Launching Jackpot Party social casino, following the success of the Lucky
Cruise social casino on Facebook, demonstrates our ability to adapt our proven
slot content to the social gaming space, which we believe will be an important
driver in further engaging our land-based customers’ current players and
attracting new players to their facilities,” Edidin added. “As the Jackpot
Party social casino grows and evolves based on player analytics and feedback,
we gain important insights into the social gaming space and the next
generation of players. That experience is expected to translate into further
innovation and new game mechanics and enablers for our land-based casino
customers, as well as provide exciting new gaming experiences online.”

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and
marketing games, video and mechanical reel-spinning gaming machines, video
lottery terminals and in gaming operations, which places leased participation
gaming machines in legal gaming venues. The Company’s iGaming business
develops and markets digital content, products, services and end-to-end
solutions that address global online wagering and interactive social, casual
and mobile gaming opportunities. WMS is proactively addressing the next stage
of casino gaming floor evolution with its WAGE-NET^® networked gaming
solution, a suite of systems technologies and applications designed to
increase customers’ revenue generating capabilities and operational
efficiency. More information on WMS can be found at www.wms.com or visit the
Company on Facebook, Twitter® or YouTube®.

This press release contains forward-looking statements concerning our future
business performance, strategy, outlook, plans, products and liquidity.
Forward-looking statements may be typically identified by such words as “may,”
“will,” “should,” “expect,” “anticipate,” “plan,” “likely,” “believe,”
“estimate,” “project,” and “intend,” among others. These forward-looking
statements are subject to risks and uncertainties that could cause our actual
results to differ materially from the expectations expressed in the
forward-looking statements. Although we believe that the expectations
reflected in our forward-looking statements are reasonable, any or all of our
forward-looking statements may prove to be incorrect. Consequently, no
forward-looking statements may be guaranteed. Factors which could cause our
actual results to differ from expectations include (1) delay or refusal by
regulators to approve our new gaming platforms, cabinet designs, game themes
and related hardware and software; (2) changes in regulations or regulatory
interpretations that may adversely affect existing product placements or
future placements; (3) an inability to introduce in a timely manner new games
and gaming machines that achieve and maintain market acceptance; (4) a
decrease in the desire of casino customers to upgrade gaming machines or allot
floor space to leased or participation games, resulting in reduced demand for
our products; (5) a reduction in capital spending or interruption in payments
by casino customers associated with business weakness or economic uncertainty
that adversely affects our customers' ability to make purchases or pay; (6) a
greater-than-expected demand for operating leases by customers over outright
product sales or sales financing leases that shift revenue recognition from a
single period to the term of such operating leases; (7) future costs relating
to our planned restructuring and other charges that may be higher than
currently estimated, including additional charges related to actions at a
later time not presently contemplated; (8) ability to realize in full, or
part, the anticipated savings and expense reductions from restructuring and
lower staffing; (9) adverse affects on product development, innovation and the
ability to retain and attract key personnel following the restructuring and
reorganization actions; (10) a reduction in play levels of our participation
games by casino patrons, whether due to economic conditions or increased
placements of competitive product; (11) inability of suppliers of key
components to timely meet our requirements to fulfill customer orders; (12)
increased pricing or promotional competitive activity that adversely affects
our average selling price or product revenues; (13) a failure to obtain and
maintain our gaming licenses and regulatory approvals; (14) failure of
customers or players to adapt to the new technologies that we introduce in new
product concepts; (15) a software anomaly or fraudulent manipulation of our
gaming machines and software; (16) a failure to obtain the right to use or an
inability to adapt to rapid development of new technologies; (17) an
infringement claim seeking to restrict our use of material technologies; (18)
risks of doing business in international markets, including political and
economic instability, terrorist activity and foreign currency fluctuations;
and (19) the unfavorable outcome of any legal proceedings in which we may be
involved from time to time. These factors and other factors that could cause
actual results to differ from expectations are more fully described under
“Item 1. Business”, “Item 1A. Risk Factors” and “Legal Proceedings” in our
Annual Report on Form 10-K for the year ended June 30, 2011, and our more
recent reports filed with the U.S. Securities and Exchange Commission.

Contact:

WMS
William H. Pfund, 847-785-3167
VP Investor Relations
bpfund@wms.com
or
J C I R
Joseph N. Jaffoni or Richard Land, 212-835-8500
wms@jcir.com