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LaCrosse Footwear Receives $29 Million Order for the United States Marine Corps

  LaCrosse Footwear Receives $29 Million Order for the United States Marine
  Corps

Danner’s Rugged All-Terrain (RAT) Hot Weather and Temperate Boots Continue to
              Demonstrate Outstanding Performance in Afghanistan

Business Wire

PORTLAND, Ore. -- July 18, 2012

LaCrosse Footwear, Inc. (Nasdaq:BOOT), a leading provider of premium, branded
footwear for work and outdoor users, today announced that it has received a
new $29 million delivery order for the United States Marine Corps for Danner’s
USMC Rugged All-Terrain (RAT) Hot weather and Temperate boots. The Company
anticipates fulfilling this order in multiple deliveries over the next several
quarters.

"Not only is the United States Marine Corps’ request for more RAT boots a
testament to the boots’ proven performance in the mountainous terrain of
Afghanistan, it speaks to our outstanding employees’ dedication to quality and
service excellence, ” said Joseph P. Schneider, President and CEO of LaCrosse
Footwear, Inc. “Danner continues to deliver what Marinesdemand in the field.
We’re very proud to work with the United States Marine Corps and do our part
to support these brave men and women in uniform.”

Danner provides premium performance footwear built to meet the demands and
specific requirements for multiple branches of the United States Armed Forces.
The USMC RAT Hot and Temperate boots, designed for the United States Marine
Corps, are constructed with full-grain leather and tear resistant 1000 Denier
nylon. A rugged Vibram^® 360 outsole integrated with Dri-Ice compound delivers
unrivaled flexibility and traction in mountainous terrain. The USMC RAT Hot
contains moisture wicking Sea Breeze^® lining with quick draining medial vent
holes for superior breathability while the RAT Temperate boot contains
GORE-TEX® lining for 100% waterproof protection. Durable polyurethane
impregnated leather surrounds the heel and toe to protect against abrasion and
damage from rock and scree. These boots are produced in the Company's
world-class manufacturing facility located in Portland, Ore.

Danner military products are available through retail and Exchange stores on
U.S. Army, Marine Corps, and Air Force bases, and on Danner's web site
http://www.danner.com.

About LaCrosse Footwear, Inc.

LaCrosse Footwear, Inc. is a leading developer and marketer of branded,
premium and innovative footwear for work and outdoor users. The Company's
trusted Danner^® and LaCrosse^® brands are sold to a network of specialty
retailers and distributors in the United States, Canada, Europe and Asia. Work
consumers include people in law enforcement, transportation, mining, oil and
gas exploration and extraction, construction, military services and other
occupations that require high-performance and protective footwear as a
critical tool for the job. Outdoor consumers include people active in hunting,
hiking and other outdoor recreational activities. For more information about
LaCrosse Footwear products, please visit our Internet websites at
http://www.lacrossefootwear.com and http://www.danner.com. For additional
investor information, see our corporate website at
www.lacrossefootwearinc.com.

Forward-Looking Statements

All statements, other than statements of historical facts, included in this
release, including without limitation statements concerning the anticipated
delivery dates for the order described in this release, are forward-looking
statements within the meaning of the Private Securities Litigation Reform Act
of 1995. Words such as "plan," "expect," "aim," "believe," "project,"
"target," "anticipate," "intend," "estimate," "will," "should," "could" and
other terms of similar meaning, typically identify such forward-looking
statements. The Company assumes no obligation to update or revise any
forward-looking statements to reflect the occurrence or non-occurrence of
future events or circumstances. Forward-looking statements are based on
certain assumptions and expectations of future events and trends that are
subject to risks and uncertainties, including without limitation the risk
factors set forth in the Company's most recent annual and quarterly reports on
Form 10-K and 10-Q.

Contact:

LaCrosse Footwear, Inc.
Executive Vice President and Chief Financial Officer
David Carlson, 503-262-0110 ext. 1331
or
StreetConnect, Inc.
Investor Relations
Michael Newman, 800-654-3517
BOOT@stct.com
 
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