Standard Life encourages organizations to measure prevention and health promotion programs

Standard Life encourages organizations to measure prevention and health 
promotion programs 
Recent study by the Conference Board of Canada provides measuring tools to 
help organizations 
MONTREAL, July 16, 2012 /CNW Telbec/ - Standard Life sponsored a report 
recently published by the Conference Board of Canada that indicates that 
Canadian organizations intuitively understand the benefits of investing in 
prevention and health promotion programs for their employees, but struggle to 
demonstrate the positive return on investment (ROI) of such programs. 
The report, Making the Business Case for Investments in Workplace Health and 
Wellness, was released in June. A summary of this report is also available. 
Its primary goal is to help organizations make the case for investing in 
prevention and health promotion programs, while providing advice and tools for 
more rigorous measurement of their direct financial returns. Given the trend 
towards stricter corporate governance and accountability, these measures will 
allow organizations to better determine the financial benefits of their 
investments and justify the cost of maintaining such programs in the face of 
competing organizational priorities. 
According to the study, few Canadian employers systematically analyze the ROI 
of their prevention and health promotion programs - although roughly one-third 
do measure program outcomes in some form. They are currently more focused on 
demonstrating the positive impacts and outcomes of their programs, such as a 
reduced number of short-term disability claims, or increases in employee 
engagement, than on their positive ROI. The study's findings show that 
employers struggle to measure the ROI for many reasons, including difficulties 
in integrating data from a range of sources and the lack of resources or 
"As an expert in disability prevention and management services for employers, 
Standard Life supports the findings of this study, which confirm, once again, 
the importance of workplace prevention and health promotion programs. Most 
importantly, this report provides practical tools to help employers justify 
this investment and better understand the best practices for setting up an 
effective program and measuring its positive outcomes", said Eric Pfeiffer, 
Senior Advisor, Prevention and Health Promotion, Health and Absence Management 
at Standard Life. "We have always strongly encouraged our clients to not only 
implement prevention and health promotion programs, but to measure their 
Beyond ROI measurement and corporate accountability, the report also 
highlights the fact that employers should invest in workplace prevention and 
health promotion programs because it simply makes financial sense to do so. 
Investing in such programs can lead to reduced benefits costs, reduced 
absenteeism, reduced presenteeism (circumstances in which an employee is 
physically at work, but not fully productive), and higher productivity. 
As a provider of disability management services to employers, Standard Life 
has for many years been a strong advocate of and a firm believer in promoting 
workplace prevention and health promotion programs. Various studies it has 
completed or participated in have consistently demonstrated that the single 
most important variable affecting health is lifestyle, and that disability and 
health care costs are directly related to employees' lifestyles and health 
risk factors. 
About Standard Life 
Standard Life plc is a leading long-term savings and investment company 
headquartered in Edinburgh, Scotland. Standard Life has around 6 million 
customers worldwide and operates in the United Kingdom, Europe, North America 
and Asia Pacific, and globally with Standard Life Investments Ltd.  
In Canada, Standard Life has been doing business for almost 180 years. 
Standard Life Financial Inc., which wholly owns The Standard Life Assurance 
Company of Canada and Standard Life Mutual Funds Ltd., is Standard Life plc's 
largest operation outside the UK. With about 2,000 employees, it provides 
long-term savings, investment and insurance solutions to more than 1.4 million 
Canadians, including group benefit and retirement plan members. 
As of March 31, 2012, Standard Life plc had C$330 billion in assets under 
administration, including C$42 billion in Canada through Standard Life 
Ann-Marie Gagné External Communications and Public Affairs Tel.: 
514-499-7999, ext. 4600 / 1-877-499-9555, ext. 4600 
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-0- Jul/16/2012 12:30 GMT
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