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Sony Announces World's First Medical-Grade Monitor Utilizing Breakthrough OLED Technology

Sony Announces World's First Medical-Grade Monitor Utilizing Breakthrough OLED
                                  Technology

New Surgical Display Expected to Bring Significant Viewing Benefits for
Surgical Procedures

PR Newswire

PARK RIDGE, N.J., July 11, 2012

PARK RIDGE, N.J., July 11, 2012 /PRNewswire/ --Sony Electronics is announcing
the world's first medical-grade monitor, model PVM-2551MD, based on Organic
Light-Emitting Diode (OLED) technology. The new 25-inch monitor, which
recently received FDA 510(k) clearance, is expected to deliver significant
benefits for a variety of surgical procedures and combines all the noted
advantages of Sony's OLED technology -- true-to-life color reproduction, high
resolution, and virtually no motion blur.

(Photo: http://photos.prnewswire.com/prnh/20120711/NY38634)

"Already showing tremendous advantages for surgeons in other parts of the
world, the new Sony OLED monitor will now enhance surgical viewing in the
U.S., and become the 'must have' medical display," said George Santanello,
general manager, Sony Medical Systems Division. "A number of Sony's key
technology resellers and integrators have already evaluated the display and
noted the significant benefits of OLED versus traditional LCD, so we're
excited about getting the product into operating rooms across the country."

The majority of surgeons, both in and outside the U.S., who were asked to
evaluate Sony's OLED monitors, reported that they prefer OLED's advanced
technology for its stability of color imaging and high quality contrast. This
technology is expected to set a new standard for medical displays,
particularly for applications such as endoscopy, arthroscopy, laparoscopy, and
thoracoscopy, as well as general surgery procedures.

Sony's OLED technology is already extremely successful in a range of
commercial applications such as critical reference monitoring for video
production, with more than 10,000 units delivered worldwide. Now the company
expects to see the same rapid adoption by the medical industry.

With its much quicker response time than LCD, one of the greatest advantages
of the OLED monitor is its ability to display quick motion with virtually no
blur. Additionally, the monitor incorporates Sony's revolutionary TRIMASTER EL
technology (EL standing for electroluminescence), enabling it to achieve pure
black, faithful to the source signal. By providing superb color reproduction,
especially for dark images, surgeons can observe very subtle details such as
the faint color difference between various tissues and blood vessels. This
ability to achieve true-to-life color reproduction and reduced blur is
expected to support quicker, more confident decision making for surgeons which
is ultimately best for patients.

Other features and advantages of the OLED monitor include the following:

  oSelf-luminous, emitting no black when displaying images and displaying a
    high level of contrast
  o10-bit signal processing
  oExtremely slim and light-weight design
  oReduced power consumption requirements for increased energy efficiency.

The Sony OLED medical-grade monitor, PVM-2551MD, is currently available for
sale with pricing available upon request.

SOURCE Sony Electronics

Contact: Tom Di Nome, Sony Electronics, +1-201-930-6357,
Tom.dinome@am.sony.com; or Holly Jespersen, KNB Communications,
+1-203-504-8230 x132, hjespersen@knbpr.com
 
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