SONY FORMS TECHNOLOGY,SPONSORSHIP ALLIANCE WITH BARCLAYS CENTER
(The following is a reformatted version of a press release issued by Brooklyn Nets and received via electronic mail. The release was confirmed by the sender.)
SONY ELECTRONICS ENHANCES NEW BARCLAYS CENTER WITH HIGH-DEFINITION PRODUCTION & VIDEO TECHNOLOGY
Sony Professional HD Cameras, Switcher and Displays Combine with Consumer Products to Create High-Quality Entertainment Destination
- Sony Forms Technology and Sponsorship Alliance with Barclays Center and Brooklyn Nets -
PARK RIDGE, N.J. and BROOKLYN (July 11, 2012) - The new Barclays Center in Brooklyn will enhance its schedule of live events with a full high-definition experience. As part of a technology and sponsorship agreement with Barclays Center and the Brooklyn Nets, Sony Electronics is teaming with the state-of-the-art venue to provide professional HD production technology as the centerpiece of an HD broadcast control room. In addition, 600 Sony professional and consumer full HD 1080p displays throughout the arena will offer guests a great view of the action from every angle.
The alliance includes an extensive collaborative marketing effort between Sony, Barclays Center, and the Brooklyn Nets, including Sony branding throughout the venue and other media; as well as on-site consumer product demonstrations.
Barclays Center, which opens on Sept. 28 with a JAY Z concert, is the latest example of Sony’s ongoing efforts to provide complete solutions to the professional sports and live events markets. The arena’s new HD control room will feature Sony HDC-1400R studio cameras, with PMW-320 XDCAM camcorders used as mobile units to capture live and pre-recorded video elements. The control room will also use Sony’s MVS-7000x switcher.
The Sony equipment will capture and produce video for playback during events on Barclays Center’s LED screens and HD displays throughout the facility’s luxury suites, concourses, and concession areas. The Sony displays can show game and event content or advertising elements, and are networked for digital signage and other content delivery applications.
“Barclays Center and the Brooklyn Nets are delighted to work with Sony, the leading brand in consumer and professional electronics,” said Barclays Center and Brooklyn Nets CEO Brett Yormark. “Our high quality programming will be processed and displayed on the best equipment in the industry, offering a superior customer experience. Barclays Center will have the most state-of-the-art technology of any sports and entertainment venue in the world.”
In the past few years, Sony has played a key role in comprehensive A/V projects at stadiums and arenas across the United States. More than 20 properties across several major professional sports leagues have either upgraded to HD or built new facilities using Sony technology. Sony has also had similar success in professional minor leagues and college sports.
“Sports and live events are now complete entertainment destinations,” said Chris Sullivan, national sales manager for sports and public venues at Sony Electronics. “Offering the highest-quality video technology is just one element of what it takes to build the type of environment consumers expect when they enter an arena or stadium. Barclays Center is a perfect example of combining technology and the fan experience to create the modern sports and entertainment venue.”
About Barclays Center
Scheduled to open in September 2012, Barclays Center will be a major sports and entertainment venue in the heart of Brooklyn, New York. Developed by Brooklyn-based real estate developer Forest City Ratner Companies, and designed by the award-winning architectural firms AECOM (www.aecom.com/architecture) and SHoP Architects (www.shoparc.com), Barclays Center will have one of the most intimate seating configurations ever designed into a modern multi-purpose arena, with unparalleled sightlines and first-class amenities. Barclays Center will offer 18,200 seats for basketball and up to 19,000 seats for concerts, and will also have 100 luxury suites, four bars/lounges, three clubs, and a restaurant, The 40/40.
Barclays Center will host an extensive variety of events, including premier concerts, monthly major professional boxing cards, top college basketball, family shows, professional hockey, and the Brooklyn Nets. Some of the special programming that is already scheduled includes JAY Z, who will open the building on September 28 with the first of his multiple concerts, Barbra Streisand, Andrea Bocelli, Justin Bieber, Journey, Leonard Cohen, Neil Young & Crazy Horse, Rush,UB40, Maxi Priest, Hezekiah Walker, The King’s Men gospel concert with Kirk Franklin, Marvin Sapp, Donnie McClurkin, and Israel Houghton, 2012 Verizon’s How Sweet the Sound™, Russell Peters, the Barclays Center Classic men’s college basketball tournament, Atlantic 10 Men’s Basketball Championship, Coaches vs. Cancer Classic, Islanders vs. Devils game, Ringling Bros. and Barnum & Bailey Circus and Disney on Ice, Harlem Globetrotters, and the New York Masters equestrian show jumping. Current programming alliances with Barclays Center include Golden Boy Promotions, IMG, Feld Entertainment, Lagardère Unlimited, and the Brooklyn Academy of Music.
In addition to Barclays, the naming rights partner, Founding Partners for Barclays Center include Calvin Klein, Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, MetroPCS, Stolichnaya, and Ticketmaster. Other sponsors include: adidas, Anheuser-Busch, The Coca-Cola Company, Haier America, HighPoint Solutions, LIU Brooklyn, New York Marriott at the Brooklyn Bridge, Tyco, and Willis.
Located atop one of the largest transportation hubs in New York City, Barclays Center will be accessible by 11 subway lines, the Long Island Rail Road, and 11 bus lines.
For more information on Barclays Center, please visit www.barclayscenter.com and follow @BarclaysCenter on Twitter and Facebook (facebook.com/BarclaysCenter) for the latest updates and special pre-sale offers.
Barclays Center Contacts:
Sony Contact: Tom Di Nome, 201-930-6357, Thomas.DiNome@am.sony.com