McAfee Boosts Channel Partner Profitability with Comprehensive Set of Global
New Profitability Stack Delivers Maximum Partner Profit
SANTA CLARA, Calif. -- July 11, 2012
As part of its continued effort to invest in, grow with, and optimize for its
channel partners, McAfee today announced the McAfee Profitability Stack which
integrates the company’s richest profitability programs from around the world
into one comprehensive global offering. Designed to deliver maximum partner
profitability to accelerate sales, the McAfee Profitability Stack includes
deal registration, incumbency advantage, tiered pricing, teaming plans,
rewards, and rebates.
“McAfee is committed to delivering new ways to help our partners be more
profitable,” said Gavin Struthers, senior vice president of worldwide channels
at McAfee. “Today we made a huge leap forward by setting a new profitability
standard in the security industry. We will continue to listen to our partners
and aggressively evolve our channel programs as part of our relentless pursuit
to deliver unprecedented value to them.”
The profitability stack allows McAfee SecurityAlliance partners to earn
additional front end margin, back end rebates or sales incentives for new or
existing business, upselling and cross selling, as well as for delivering
pre-sales business or technical value add activities. The extensive set of
programs that were either enhanced or made available globally include:
*Deal Registration: McAfee’s largest investment in partner profitability,
offers deal protection as well as up to 25% of additional margin on top of
standard channel margin for partners who secure incremental new business
and additional margin for suite upgrades.
*Incumbency Advantage: Provides the incumbent partner with additional
margin on the first renewal to help them build loyalty through customer
retention and to provide competitive advantage when renewing.
*Rebates: McAfee pays out millions of dollars each year in the form of
rebates to its top channel partners. Partners can now track their earnings
potential via a weekly rebate tracking report, allowing partners to make
educated business decisions. Also, the Accredited Channel Engineer
incentive rebate is now available globally – allowing eligible partners to
earn a rebate.
*Rewards: Partner sales representatives and engineers can earn cash and
prizes for selling McAfee. New rewards include; $25,000 in quarterly SMB
Endpoint “Top Performer” payouts and $35,000 in Commercial Endpoint “Top
Performer” payouts. Current McAfee rewards participants can now earn up to
$500 in referral bonuses for referring their sales colleagues to register
and start participating in McAfee rewards.
*Teaming Plan: Gives partners deal protection and additional margin for
helping to work and close McAfee-found opportunities. Enhancements
include, the removal of a Teaming Plan threshold to drive additional
growth in the commercial market and a streamlined approval process.
*Tiered Pricing: Recognizes and rewards Elite and Premier Partners’
investment in McAfee and as a result these partners earn pricing
advantages based on their McAfee SecurityAlliance program level. A new
automated pricing process allows distributors to make tiered pricing
available to authorized resellers. Additionally McAfee has introduced
discounted (non-standard) tiered pricing worldwide.
To learn more about the McAfee Profitability Stack go to
www.mcafee.com/thestack. Additionally the latest channels news and information
can be found on the McAfee Channels blog or on Twitter @MFEChannelChief.
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the
world's largest dedicated security technology company. McAfee delivers
proactive and proven solutions and services that help secure systems,
networks, and mobile devices around the world, allowing users to safely
connect to the Internet, browse and shop the Web more securely. Backed by its
unrivaled Global Threat Intelligence, McAfee creates innovative products that
empower home users, businesses, the public sector and service providers by
enabling them to prove compliance with regulations, protect data, prevent
disruptions, identify vulnerabilities, and continuously monitor and improve
their security. McAfee is relentlessly focused on constantly finding new ways
to keep our customers safe. http://www.mcafee.com
Note: McAfee is a trademark or registered trademark of McAfee, Inc. in the
United States and other countries. Other names and brands may be claimed as
the property of others.
Erica Coleman, 408-346-5624
Heather Edell, 415-618-8814
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