Montblanc Announces Facebook Application in Partnership With Texas Children's Cancer Center

Montblanc Announces Facebook Application in Partnership With Texas Children's
                                Cancer Center

PR Newswire

NEW YORK, July 10, 2012

NEW YORK, July 10, 2012 /PRNewswire/ --Montblanc announced today the new
Texas Children's Hospital "Wish Lantern" application on the official Montblanc
Facebook. The "Wish Lantern" application acts as a microsite within
Montblanc's Facebook page. In several simple clicks, fans can purchase the
bracelet, showcase their support with "share" features and create personal
messages with the "Wish Lantern" feature. The "Wish Lantern" messages can then
be sent to friends via email or shared on their personal wall. To find the
"Wish Lantern" application, look for the bracelet image, titled "Join to
Care," located beneath the cover image. Montblanc is proud to have the very
first lantern lit by Laurel, a young patient of the Cancer Center, who was
diagnosed with a rare tumor. After surgery, radiation, and chemotherapy,
Laurel is now cancer free.

The partnership with Texas Children's Hospital began in February 2012 with the
launch of specially created woven bracelets featuring a silver clasp adorned
with the distinctive Texas Children's Hospital logo with $50 of each bracelet
purchased donated to the hospital. Facebook users will have the opportunity to
purchase this specially created woven bracelet through the Montblanc website
once a wish lantern is shared. Texas Children's Cancer Center - located in the
Texas Medical Center in Houston - is internationally renowned and is the
largest pediatric cancer center in the United States. Founded in 1954, Texas
Children's Hospital has cared for more than 17.5 million children from every
corner of the world.

Social commitment is an integral part of Montblanc's brand philosophy.
Charitable partnerships in previous years include UNICEF, for which Montblanc
contributed over $4 million to education and literacy programs for children
worldwide, along with Best Buddies International, a global non-profit
organization that creates opportunities for friendship, employment and
leadership development for people with intellectual and developmental
disabilities. Most recently, Montblanc joined forces with the Princess Grace
Foundation-USA, offering charitable support to programs dedicated to
identifying and assisting emerging talent in theatre, dance, and film by
awarding grants in the form of scholarships, apprenticeships and fellowships.

About Montblanc:

Established in 1906, Montblanc has built an unrivaled reputation for precision
in design, materials and craftsmanship and today is one of the leading
worldwide, diversified luxury brands, owned by the Swiss-based Richemont
group. For more information about Montblanc, visit http://www.montblanc.com.

About Texas Children's Cancer Center

As an international leader in pediatric cancer research and treatment, Texas
Children's Cancer Center is dedicated to providing novel therapies and
family-centered care to children from infancy through young adulthood with
cancer and blood disorders - from the most common to rare. Texas Children's
Cancer Center is a joint program of Texas Children's Hospital and Baylor
College of Medicine and is the pediatric program of BCM's NCI-designated Dan
L. Duncan Cancer Center. Ranked 4th in the nation by U.S. News & World Report,
making the Center #1 outside the northeast United States as well as #1 in
Texas, Texas Children's Cancer Center treats more childhood cancer and
hematology patients than any other program in the U.S., with patients coming
from 35 states and 26 countries around the world. Learn more at
http://www.txch.org.

Media Contact

Max McCormack

212.219.2787

Max@Thisismission.com

This press release was issued through eReleases® Press Release Distribution.
For more information, visit http://www.ereleases.com.

SOURCE Montblanc

Website: http://www.montblanc.com
 
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