Advanced Bionics Makes a Splash with iPad App Launch and Freestyle Contest for the Swimmable Neptune Processor

  Advanced Bionics Makes a Splash with iPad App Launch and Freestyle Contest
  for the Swimmable Neptune Processor

– Interactive Build myNeptune Application for iPad Devices and Fun Freestyle
Contest for the Waterproof Neptune Sound Processor Make Big Waves at AG Bell
Convention –

Business Wire

VALENCIA, Calif. -- July 10, 2012

Advanced Bionics (AB), the global leader in cochlear implant technology and a
subsidiary of the Sonova Group, made a big splash at the recent AG Bell 2012
Convention in Scottsdale, AZ, with the launch of its iPad^® app for Neptune™,
the world’s first and only swimmable sound processor. AB also hosted a “Show
Us Your Freestyle” contest.

Neptune, the world's first and only swimmable sound processor, from Advanced
Bionics (Photo: Busines ...

Neptune, the world's first and only swimmable sound processor, from Advanced
Bionics (Photo: Business Wire)

Debuted on June 29, the Build myNeptune™ app for iPad devices is now available
as a free download from the App Store. The interactive app allows users to
create their ideal Neptune look by choosing from hundreds of fashion-forward
color combinations. Touch-friendly features include the ability to:

  *Mix and match colors and cables

  *Spin Neptune in a 360-degree rotation

  *Create their favorite swimmable configuration

  *Instantly share their custom Neptune look on Facebook and Twitter

  *Email their custom Neptune style to themselves, their clinician and
    friends

For the freestyle™contest, conference attendees drew colorful pictures
illustrating how they would customize and wear their Neptune processor.
Participants of all ages enjoyed showing how they are free to style their
Neptune. The winners will be announced on the Advanced Bionics page on
Facebook in July.

The freestyle™contest held at the AG Bell Convention will be followed by a
new online contest starting next month. Visitors are encouraged to submit
drawings, videos, and photographs of their own Neptune styles for a chance to
win one of the grand prizes. Check back at myABfreestyle.com for details.

The Neptune processor was a showstopper at the AG Bell 2012 Convention,
according to Dr. Gerhard Roehrlein, CEO and CTO of Advanced Bionics, LLC.

“Our Neptune sound processor is taking the industry by storm. We at Advanced
Bionics are proud to offer the only processor in the market that helps
recipients hear while swimming, bathing and showering,” said Dr. Roehrlein.
“Neptune has been in very high demand since it was introduced earlier this
year. Families continue to tell us all the time that this product is
life-changing.”

In addition to offering the industry’s only waterproof technology, Neptune
features the market’s only freestyle™ design for the most flexible wearing
styles ever. With the variety of convenient accessories, the Neptune processor
allows recipients to wear it anywhere and way they choose, such as in the
hair, on an arm, under a collar, in a pocket—a high level of flexibility not
available in the market until now. And for those who prefer a more discreet
look, it can also be tucked away easily.

Developed for hearing in and out of the water, Neptune also comes fully
compatible with the industry’s most advanced hearing technology, including
ClearVoice™*, HiRes Fidelity 120™*, and AutoSound™, also exclusively from
Advanced Bionics.

For more information about Neptune, contact a local Advanced Bionics
representative or visit AdvancedBionics.com.

About Advanced Bionics

Advanced Bionics is a global leader in developing the most advanced cochlear
implant systems in the world. Founded in 1993 and a subsidiary of the Sonova
Group since 2009, AB develops cutting-edge cochlear implant technology that
allows recipients to hear their best.

AB offers the most sophisticated cochlear implant system on the market, the
HiResolution™ Bionic Ear System, with five times more sound resolution than
its competitors, designed to help recipients hear in noisy settings and enjoy
the full dimensions of music.

With sales in over 50 countries and a proven track record for developing
high-performing, state-of-the-art products, AB’s talented group of
technologists and professionals from all over the world are driven to succeed,
work with integrity and stay firmly committed to quality.

To learn more about AB and its innovative cochlear implant technology, please
visit AdvancedBionics.com.

*Not approved for pediatric patients in the United States

iPad® is a registered trademark of Apple Inc.

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Contact:

Advanced Bionics, LLC
Cheryl Garma, 661-362-1400
MediaInquiries@AdvancedBionics.com