Teva® Defies Convention By Changing the Shoe Instead of the Stride

      Teva® Defies Convention By Changing the Shoe Instead of the Stride

Action Outdoor Brand Delivers Trailblazing Technology For Outdoor Terrain

PR Newswire

GOLETA, Calif., July 10, 2012

GOLETA, Calif., July 10, 2012 /PRNewswire/ -- Teva®, a leading action outdoor
brand and division of Deckers Outdoor Corporation (NASDAQGS: DECK), announced
today the launch of the TevaSphere collection designed to meet the performance
needs of the outdoor athlete. With a first-of-its-kind spherical heel and
pod-arch system, the TevaSphere technology delivers a more natural point of
impact, efficient transition and superior stability on varied terrain.

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"Teva has been providing innovative footwear for the outdoors since pioneering
the sport-sandal category almost thirty years ago," said Teva Brand President
Joel Heath. "We are, once again, putting our stake in the ground; with
TevaSphere we are delivering a technology-based solution that addresses the
shortcomings of both minimalist and over-supportive athletic shoes."

Participation in non-traditional outdoor sports such as adventure racing,
obstacle courses and mud runs is steadily on the rise.  In an effort to meet
the demands of this growing group of consumers, Teva spent more than four
years developing the TevaSphere technology that solves a real problem for
outdoor athletes who face a diverse range of terrain and obstacles in their
outdoor pursuits.

The brand's product and design team collaborated with leading sports science
and human performance institute P3 (Peak Performance Project) to create the
first outdoor cross-trainer offering a spherical heel and pod-based arch
support system. P3 proved through extensive testing that the spherical heel
lowers the user's point of contact with terrain for a more natural point of
impact and more efficient transition.  The pod-arch system provides specific
support only where needed, offering phenomenal stability without restricting
freedom of movement or adding unnecessary weight to the shoe.

"We took our testing beyond the traditional flat environments of a lab and
developed a way to test both uphill and downhill movements, mimicking the
various terrains of the outdoors," said Geoffrey Gray, Doctor of Physical
Therapy at P3.  "Our extensive data showed that the TevaSphere represents the
best combination of performance and stability of any hiking, walking or
running shoe we tested."

The TevaSphere design stands in stark contrast to bulkier, squared-off heels
and over-cushioned insoles of other athletic shoes. It also addresses the poor
support found in "minimalist" footwear that encourages consumers to change
their stride to adapt.

"The majority of consumers continue to land on their heels whether running or
walking," said Chris Hillyer, Innovation Manager at Teva. "We felt compelled
to create a technology that allows people to transition through their stride
in a natural way without expecting the consumer to change."

Teva also incorporates proven technology from its other footwear lines in the
TevaSphere collection. The TevaSphere outsole is composed of Spider365 Rubber
that provides supreme traction on various terrains. In addition, the
TevaSphere footwear collection offers a welcome aesthetic which transitions
easily from the trail to the sidewalk.  Structural minimalism, non-sew
synthetics, flexible mesh and vibrant color define the versatile looks for the
Spring 2013 line.

TevaSphere product offerings will debut in February 2013 in styles for men and
women, including:

  o TevaSphere Speed features quick-dry materials and lightweight design. The
    Speed is available in two colors for men and women with a MSRP of $120.00
    (U.S.).
  o TevaSphere Trail eVent® features eVent® breathable waterproof membrane,
    sturdy design and toe bumper for added protection. The TevaSphere Trail
    eVent is available in three colors for men and two for women with an MSRP
    of $140.00 (U.S.).
  o TevaSphere Trail is built for women who prefer the benefits of a sturdy
    trail shoe and can forgo waterproof features. The TevaSphere Trail is
    available for women only, in three colors with an MSRP of $120.00 (U.S.).
  o TevaSphere Trail Mid eVent® is available only in selected international
    markets. Featuring all the benefits of the TevaSphere Trail eVent® but
    adding the extra protection of a mid-cut height. Available in one color
    for men and women.

TevaSphere has received nomination for the 2012 Outdoor Industry Award from
the OutDoor show in Friedrichshafen, Germany. Winners will be announced on
July 12^th and the resulting seal of quality will help consumers identify
functional, innovative and durable products within the industry.

Teva is owned by Deckers Outdoor Corporation
Teva is a division of Deckers Outdoor Corporation, a public company traded on
the NASDAQ at DECK. Deckers Outdoor Corporation strives to be a premier
lifestyle marketer that builds niche brands into global market leaders by
designing and marketing innovative, functional and fashion-oriented footwear
developed for both high performance outdoor activities and everyday casual
lifestyle use. Teva®, UGG® Australia, Sanuk®, Ahnu®, Mozo® and TSUBO®, are
registered trademarks of Deckers Outdoor Corporation. See www.deckers.com for
more information.

SOURCE Deckers Outdoor Corporation

Website: http://www.deckers.com
Contact: Jaime Eschette, PR Manager, +1-805-967-7611 x1178,
jeschette@deckers.com