EA & World Series of Poker Team Up and Launch Authentic Poker Game for iPhone, iPad and iPod Touch

  EA & World Series of Poker Team Up and Launch Authentic Poker Game for
  iPhone, iPad and iPod Touch

     World Series of Poker Presented by EA Available Now in the App Store

Business Wire

LAS VEGAS -- July 10, 2012

Poker players, prepare for some serious action. EA Mobile™, a division of
Electronic Arts, Inc. (Nasdaq:EA) and the world’s leading mobile games
publisher, along with Caesars Interactive Entertainment, Inc. (CIE), one of
the largest online, mobile and social gaming company focused on casino-style
entertainment, today announced the launch of World Series of Poker® Presented
by EA. The new, true-to-life, play-for-fun poker app brings one of the most
trusted names in poker to iPad, iPhone and iPod touch devices worldwide.

With features and functions pulled straight from live action, World Series of
Poker deals fans the thrill of playing in the World Series of Poker (WSOP)
tournament, all from their iPhone, iPad or iPod Touch. The app is designed to
appeal to novices and pro players alike with the challenge of going after
virtual bracelets and rings, VIP rooms and Pro status levels that can only be
earned with skill.

“EA and Caesars have teamed up to bring the most authentic poker game to the
App Store," said Bernard Kim, Senior Vice President of Social and Mobile
Publishing at EA. “We’ve taken the adrenaline rush of playing at the table and
combined it with stats to help you anticipate your opponents’ moves for a
truly fun and competitive game that fans can play anytime. No other app
captures the true poker experience like World Series of Poker."

World Series of Poker is packed with features that give fans the ability to:

  * Enjoy multiple game modes including two different styles of poker with
    Texas Hold’em and Omaha Poker.
  * Play with friends and people around the world at any time via Facebook
    with anonymous login options coming soon.
  * Participate in tournaments to collect virtual WSOP rings and bracelets
    just like the pros.
  * Become a VIP player to track and analyze over 25 statistics including the
    frequency of raises and the percentage of folds pre-flop.
  * Chat in real time with other players and send virtual gifts like energy
    drinks, sunglasses or even pets like pandas and cobras to friends in-game.
  * Earn Pro status to play in exclusive high-stakes tables with other gamers
    that play like the pros. Higher bets mean a better return on investment
    for the hardcore player.
  * Purchase additional chip stacks and gold in game in addition to winning at
    tables and through tournaments

“We are excited to partner with EA and bring a fun and authentic poker
experience to your phone or tablet,” said CIE Chief Financial Officer Craig
Abrahams. “The WSOP defines the ultimate poker experience and now EA is
helping bring the virtual Vegas experience to our customers across multiple
mobile devices worldwide.”

EA and CIE, the interactive arm of Caesars Entertainment Corporation joined
forces on game design and concept to develop World Series of Poker to appeal
to both the casual and experienced gaming and poker enthusiast. World Series
of Poker is now available for free worldwide on the iPad, iPhone, iPod touch
on the iTunes App Store and coming this month to Google Play. For more
information on the game, please visit www.WSOPMobile.com or
www.facebook.com/WorldSeriesOfPokerbyEA. To view the launch trailer for World
Series of Poker please visit this link

About Electronic Arts, Inc.

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones, tablets and
social networks. EA has more than 220 million registered players and operates
in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in
Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA
Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about
EA is available at http://info.ea.com.

About Caesars Interactive Entertainment, Inc. CIE)

Caesars Interactive Entertainment is one of the largest online, mobile and
social gaming company focused on casino-style entertainment (a subsidiary of
Caesars Entertainment Corporation, the world’s most diversified gaming
company). CIE owns the World Series of Poker, Playtika, a social games
developer of popular titles including Slotomania and Caesars Casino, and also
licenses its brands in legal real money gaming jurisdictions including the
United Kingdom, France and Italy. CIE is actively pursuing further expansion
and acquisitions to build upon its capabilities and product portfolio.

About the World Series of Poker (WSOP)

The World Series of Poker (WSOP) is the largest, richest and most prestigious
gaming event in the world awarding millions of dollars in prize money and the
prestigious gold bracelet, globally recognized as the sport's top prize.
Featuring a comprehensive slate of tournaments in every major poker variation,
the WSOP is poker's longest running tournament in the world, dating back to
1970. In 2011, the event attracted 75,672 entrants from 105 different
countries to the Rio in Las Vegas and awarded over $192 million in prize
money. The WSOP has formed groundbreaking alliances in broadcasting, digital
media and corporate sponsorships, while successfully expanding the brand
internationally with the advent in 2007 of the World Series of Poker Europe.
For more information on the World Series of Poker, please visit our website at
www.WSOP.com, join us on Facebook at www.facebook.com/WorldSeriesofPoker or
follow us on Twitter at www.twitter.com/WSOP.

EA, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass
Effect is a trademark of EA International (Studio and Publishing) Ltd.
Battlefield is a trademark of EA Digital Illusions CE AB. John Madden, NFL and
FIFA are the property of their respective owners and used with permission.
World Series of Poker ®, WSOP® and related designs are trademarks of Caesars
Interactive Entertainment, Inc. iPhone, iPod touch and iPad are trademarks of
Apple Inc. App Store is a service mark of Apple Inc. Android is a trademark of
Google Inc. All other trademarks are the property of their respective owners.

Contact:

Electronic Arts
Alexis McDowel, 650-628-7703
amcdowel@ea.com
or
Caesars Interactive Entertainment, Inc.
Seth Palansky, 702-407-6344
spalansky@caesars.com