Brightside Group PLC (BRT) - Brightside announces Asda partnership RNS Number : 2172H Brightside Group PLC 09 July 2012 9 July 2012 Brightside Group PLC ("Brightside" or the "Group") Brightside announces partnership with Asda Brightside, the specialist insurance broker, announces a partnership with the UK's favourite and lowest priced supermarket Asda, to manage its Asda Money car and home insurance offering. The partnership, which sees Brightside delivering fully serviced Asda Money branded car and home insurance, is founded on the brands' shared culture of providing customers with high levels of service and great value. Customers will be able to buy both insurance products online or over the telephone and will also benefit from telephone support through Brightside's UK based call centres. Kirsty Ward, Head of Asda Money commented, "At Asda Money we want to deliver quality, straightforward products at great prices and Brightside shares this philosophy. Brightside is lowering prices by reducing fraud and at the same time delivering added value products." Martyn Holman, CEO of Brightside, added, "We are delighted to be working with Asda - like Brightside, Asda is a major player in its industry and has a strong focus on customer service and value for money. We are confident that this partnership will be of long-term benefit to Brightside, Asda and Asda customers." ENDS Enquiries: Brightside Group plc Martyn Holman/Paul Chase-Gardener +44 (0)1454 634 194 Cenkos Securities plc (Nominated Advisor and Joint Corporate Broker) Bobbie Hilliam +44 (0)207 397 8900 finnCap (Joint Corporate Broker) Tom Jenkins/Simon Johnson +44 (0)207 220 0500 Yellow Jersey PR Limited (Financial PR & IR) Dominic Barretto +44 (0)77 685 37739 Harry Fielder +44 (0)77 477 88221 Notes to Editors: About Brightside Brightside Group plc (AIM:BRT) is a fast growing insurance broking and financial services group. We specialise in delivering market-leading insurance solutions to individuals and businesses. We are focused on customer service and operational excellence, adding value for our policyholders and business partners alike across all classes of insurance. Brightside and its associated businesses distribute insurance products through UK based call centres and online. Our insurance activities are complemented by our financial services businesses. The diverse portfolio of products we manage, provide innovative collection and repayment solutions that guarantee an excellent customer experience and maximise efficiencies throughout our business. For further information see - www.brightsidegroup.co.uk About Asda Founded in the 1960s, Asda today is one of Britain's leading retailers. It has over 180,000 dedicated Asda colleagues serving customers from 542 stores, including 32 Supercentres, 309 Superstores, 27 Asda Living stores, 174 Supermarkets, 25 depots and seven recycling centres across the UK. It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth, Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business at www.asda.com serves 98 per cent of UK homes. Its Asda Price Guarantee, launched in 2011, gives customers the reassurance that a basket of groceries will always be 10 per cent better value than competitors. Powered by MySupermarket.co.uk, the Asda Price Guarantee is the only independent, transparent online grocery price-checker in the world. Asda joined Walmart, the world's number one retailer, in 1999. This information is provided by RNS The company news service from the London Stock Exchange END MSCZMGGNGLVGZZM -0- Jul/09/2012 10:31 GMT
Brightside Group PLC BRT Brightside announces Asda partnership
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