Brightside Group PLC BRT Brightside announces Asda partnership

  Brightside Group PLC (BRT) - Brightside announces Asda partnership

RNS Number : 2172H
Brightside Group PLC
09 July 2012

                                                                   9 July 2012


                             Brightside Group PLC

                        ("Brightside" or the "Group")


                  Brightside announces partnership with Asda

Brightside, the specialist insurance broker, announces a partnership with  the 
UK's favourite and lowest  priced supermarket Asda, to  manage its Asda  Money 
car and home insurance offering.

The partnership, which  sees Brightside delivering  fully serviced Asda  Money 
branded car and home  insurance, is founded on  the brands' shared culture  of 
providing customers with high levels of service and great value.

Customers will  be able  to buy  both insurance  products online  or over  the 
telephone and will also benefit from telephone support through Brightside's UK
based call centres.

Kirsty Ward, Head of Asda Money commented,  "At Asda Money we want to  deliver 
quality, straightforward products at great  prices and Brightside shares  this 
philosophy. Brightside is lowering  prices by reducing fraud  and at the  same 
time delivering added value products."

Martyn Holman, CEO of Brightside, added, "We are delighted to be working  with 
Asda - like  Brightside, Asda  is a  major player in  its industry  and has  a 
strong focus on customer  service and value for  money. We are confident  that 
this partnership will  be of long-term  benefit to Brightside,  Asda and  Asda 



Brightside Group plc

Martyn Holman/Paul Chase-Gardener +44 (0)1454 634 194

Cenkos Securities plc (Nominated Advisor and Joint Corporate Broker)

Bobbie Hilliam +44 (0)207 397 8900

finnCap (Joint Corporate Broker)

Tom Jenkins/Simon Johnson +44 (0)207 220 0500

Yellow Jersey PR Limited (Financial PR & IR)

Dominic Barretto +44 (0)77 685 37739

Harry Fielder +44 (0)77 477 88221

Notes to Editors:

About Brightside

Brightside Group  plc  (AIM:BRT)  is  a fast  growing  insurance  broking  and 
financial services group. We specialise in delivering market-leading insurance
solutions to individuals and  businesses. We are  focused on customer  service 
and operational excellence,  adding value for  our policyholders and  business 
partners alike across all classes of insurance.

Brightside and its associated businesses distribute insurance products through
UK based call centres and online. Our insurance activities are complemented by
our financial  services  businesses.  The diverse  portfolio  of  products  we 
manage, provide innovative collection  and repayment solutions that  guarantee 
an excellent  customer experience  and  maximise efficiencies  throughout  our 

For further information see -

About Asda

Founded in the 1960s, Asda today is one of Britain's leading retailers. It has
over 180,000 dedicated Asda colleagues serving customers from 542 stores,
including 32 Supercentres, 309 Superstores, 27 Asda Living stores, 174
Supermarkets, 25 depots and seven recycling centres across the UK. It has its
main home office in Leeds, Yorkshire and its George clothing division based in
Lutterworth, Leicestershire. Asda serves over 18 million shoppers a week in
store and its growing home shopping business at serves 98 per
cent of UK homes. Its Asda Price Guarantee, launched in 2011, gives customers
the reassurance that a basket of groceries will always be 10 per cent better
value than competitors. Powered by, the Asda Price
Guarantee is the only independent, transparent online grocery price-checker in
the world. Asda joined Walmart, the world's number one retailer, in 1999.

                     This information is provided by RNS
           The company news service from the London Stock Exchange


MSCZMGGNGLVGZZM -0- Jul/09/2012 10:31 GMT
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