Major League Baseball Greats Nick Swisher, Ivan Rodriguez and Dennis Eckersley Compete in Head & Shoulders Mane Man Competition

  Major League Baseball Greats Nick Swisher, Ivan Rodriguez and Dennis
  Eckersley Compete in Head & Shoulders Mane Man Competition

   Baseball’s Elite Go Head-To-Head in Hair-Raising Series of Online Video
                                 Competitions

Business Wire

CINCINNATI -- July 09, 2012

Head & Shoulders®, the official shampoo of Major League Baseball (MLB), today
announced the kick-off of the “Mane Man Challenge,” a virtual competition
amongst a line-up of MLB All Stars. Nick Swisher, Ivan “Pudge” Rodriguez and
Dennis Eckersley will prove that a healthy hair and scalp really does equal
great performance thanks to the new Active Sport shampoo. Current mane man,
Minnesota Twins’ catcher Joe Mauer, is leading the charge this season to see
if these three challengers have both the hair and unorthodox off-the-field
skills to join the ranks of the Head & Shoulders hair elite.

Ivan "Pudge" Rodriguez gets his game face ready for the Head & Shoulders Mane
Man Challenge, an onli ...

Ivan "Pudge" Rodriguez gets his game face ready for the Head & Shoulders Mane
Man Challenge, an online competition involving hilarious videos where Pudge
will be competing against Nick Swisher and Dennis Eckersley in hair-raising
challenges for the title of "Mane Man." Check out the videos on YouTube and
vote for your favorite All-Star on the Head & Shoulders for Men Facebook Page.
(Photo: Business Wire)

Starting today, Head & Shoulders is giving fans front-row access via the Head
& Shoulders for Men Facebook page to watch All-Stars Swisher, Rodriguez and
Hall-of-Famer Eckersley compete in hilarious, hair-raising challenges – from
their outrageous batting skills to their off-the-cuff verbal antics – and vote
for their favorite competitor to win the Head & Shoulders Mane Man title. To
help prep for the task ahead, the challengers went to great lengths to provide
fans with pre-competition stats to help sway the vote:

  *Nick Swisher – Nickname: “Swish;” Favorite Hairstyle: “Swish-hawk”
  *Ivan Rodriguez – Nickname: “Pudge;” Favorite Hairstyle: Smooth and sleek
  *Dennis Eckersley – Nickname: “Eck;” Favorite Hairstyle: Long and lean
    (plus signature moustache, of course)

Furthermore, fans can see how they match up against the All Stars by uploading
their own videos to the Head & Shoulders for Men Facebook page to showcase
their attempt at these record-breaking stunts for a chance to win a walk-on
role in an online video with the Mane Man Challenge winner.

“It takes more than athleticism and personality to be a Head & Shoulders Mane
Man,” says Joe Mauer. “What’s important is having great looking hair and a
healthy scalp because as a second-year Mane Man, I’ve found that I play better
when I don’t have to worry about how I look. In fact, Head & Shoulders gives
me the confidence to excel both on and off the field.”

“It’s not surprising that 64% of athletes say that ‘when they look good, they
play good’ because, as we’ve seen at Head & Shoulders, looks can truly affect
confidence,” states Michael Sabbia, North America Brand Manager of Head &
Shoulders at Procter & Gamble. “And as the official shampoo sponsor of Major
League Baseball, we are proud to provide players and fans with the tools
needed to ensure healthy scalps and great looking hair for that added
confidence and performance no matter the challenge.”

With 50 years of proven scalp care technology and success, Head & Shoulders
continues to be a trusted daily grooming staple of professional athletes as
the official shampoo of MLB and the National Football League. To learn more
about the Head & Shoulders For Men line-up, which includes four formulations –
NEW Active Sport, Deep Clean, Hair Endurance and Refresh – visit the Head &
Shoulders for Men Facebook page.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Pringles®, Charmin®, Downy®,
Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in about 80 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth information about P&G
and its brands.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP)
in 1966 as the Clubs’ agent for marketing and trademark licensing and
protection. Major League Baseball Properties is responsible for managing
consumer licensing activities, developing national advertising campaigns,
cultivating sponsorship opportunities with major consumer brands and
corporations, growing the game and the business of baseball outside the United
States and creating national marketing programs in conjunction with Clubs,
broadcast rights holders and national sponsors. MLBP also operates a
full-service video and audio production unit (Major League Baseball
Productions), a publishing division and stock photo licensing agency, and
manages logistics for the All-Star Game and World Series as well as all other
special events. For more information on Major League Baseball, log on to
www.MLB.com.

Photos/MultimediaGallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50326772&lang=en

This press release has an accompanying Smart Marketing Page providing further
details about the organization, products and services introduced above. You
can access the Smart Marketing Page via the following link:
https://smp.newshq.businesswire.com/pages/major-league-baseball-greats-nick-swisher-ivan-rodriguez-and-dennis-eckersley-compete-head-sho

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50326772&lang=en

Contact:

Marina Maher Communications
Alexandra Kahrer, 212-485-6835
akahrer@mahercomm.com
 
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