COMEDY CENTRAL ESTABLISHES COMEDY CENTRAL ENTERPRISES
(The following press release from Comedy Central was received by e-mail and was reformatted. The sender verified the statement.)
COMEDY CENTRAL(r) ESTABLISHES COMEDY CENTRAL ENTERPRISES AND NAMES MITCH FRIED AS EXECUTIVE VICE PRESIDENT TO LEAD NEW DIVISION
COMEDY CENTRAL Enterprises Established To Spread The #1 Brand In Comedy Off The Network Through Consumer Products, Home Video, CDs And Digital Downloads, Publishing And Live Touring --------
NEW YORK, July 9, 2012 - COMEDY CENTRAL<http://www.cc.com>, the #1 brand in comedy, has created COMEDY CENTRAL Enterprises, a new business division that will focus on building upon COMEDY CENTRAL's leadership position in the industry through consumer products, home video, CDs and digital downloads, publishing, and live touring, it was announced today by Michele Ganeless, President, COMEDY CENTRAL. Mitch Fried<http://www.cc.com/press/images/executives/mitch-fried.jpg> has been promoted to the newly formed position of Executive Vice President, COMEDY CENTRAL Enterprises and will head up the new business division, reporting to Ganeless. Fried was formerly Senior Vice President, COMEDY CENTRAL Live Entertainment. "In the increasingly fractured world of content distribution, success today means reaching fans everywhere. The formation of COMEDY CENTRAL Enterprises strengthens our relationship with our fans. It's another example of the kind of extension that keeps COMEDY CENTRAL the #1 brand in comedy" said Ganeless. "Mitch Fried is an experienced and innovative executive with a long history at COMEDY CENTRAL. Respected and well-liked throughout the industry, he knows the brand intimately and is the perfect person to spearhead our efforts under the new Enterprises banner."
"By consolidating these brand extensions into a single business division with a common goal, we are in a better position to grow and strengthen the brand and provide our fans with what they want most, easily-accessible, high-quality comedy, both on screens and off," said Fried. "Forming the Enterprises division also provides benefits to our talent partners by offering them massive exposure to our fans and a multitude of opportunities and points of distribution to increase their own following and generate revenue by getting their content in front of an ever-widening consumer base."
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