NYC Mobile Tech Startup bMobilized Launches Industry's Most Advanced DIY Web-to-Mobile Conversion Service

   NYC Mobile Tech Startup bMobilized Launches Industry's Most Advanced DIY
                       Web-to-Mobile Conversion Service

Small Business Tool Instantly Converts Any Website to a Feature-Rich HTML5
Mobile Site Optimized to Any Mobile Device, OS and Browser

PR Newswire

NEW YORK, July 6, 2012

NEW YORK, July 6, 2012 /PRNewswire/ -- Mobile technology startup bMobilized
(http://bMobilized.com) today introduced the industry's most advanced
do-it-yourself tool that instantly converts any website into a full-featured
HTML5-enabled mobile site, optimized to any mobile device, OS or browser. The
New York City-based company offers small and medium-sized businesses an
inexpensive, automatic and customizable way to mobilize their websites - in
any of eight languages.

Using more than 300 proprietary algorithms, bMobilized's Automatic Content
Identification (ACI) technology captures all of a website's editorial, sales
and marketing assets. It then converts them, in under 30 seconds, to fully
functional and graphically identical elements, e.g., menu, content, header,
footer, articles, social tools, advertising, transactional, and more. In
addition, the new mobile site automatically syncs up any changes to the
website eliminating the need to maintain two separate sites.

"We have spent more than two years developing our state-of-the-art mobile
conversion technology, and are pleased by both its ease of use and ability to
scale to meet users' specific requirements," commented bMobilized CEO Ben
Seslija. "The nine in ten small businesses that still do not have optimized
mobile sites because of technical or financial restraints now have the means
to build their own professional-looking, brand-identical mobile site to engage
their increasingly mobile customers."

The business case for this new service is clear when one considers that
consumers now spend more time in mobile apps than they do online. By 2015,
Americans are projected to transact an estimated $115 billion in goods and
services via their mobile devices.

bMobilized's patent-pending, cloud-based technology produces a mobile
experience that better reflects the original website's graphic look and feel
and offers greater functionality than any other mobile conversion technology
available today. The technology includes more than 30 individually
customizable features that enhance mobile engagement, and make it easy for
companies to promote and market their products and services via Google
AdWords, QR Codes, and in-app ads.

Select Customizable Features:

  o Design:

       o Menus: Edit, create or replace menus and submenus, or adjust menu
         color schemes and designs.
       o Logos Adjustment: Create a unique mobile logo, color scheme, or style
         sheet (CSS).
       o Headers/Footers: Customize mobile headers and footers. Simple
         customizations can be completed in just a few minutes.

  o Templates: Choose different layouts that fit your business needs
  o Contact Options: Click To Call, Click To Email, Click To SMS, Social Bars
  o Promotion Options: Personalized Ads, Sharing Functions, QR Codes
  o Advanced Features: Create New Page, Analytics, E-Commerce Integration,
    etc.
  o Code Editors: HTML, Java & CSS

The mobile engine can detect more than 14,000 combinations of handsets, OS's
and browsers, including iPhone, Android, Blackberry, Nokia, Motorola, and Sony
Ericsson. The engine combines the real-time dexterity of SalesForce's robust
database with the highly scalable cloud-based infrastructure of Amazon
WebServices™ to offer companies greater flexibility and very low operating
costs. bMobilized's fees are only $5/month, including setup, or $9/month with
full ongoing customer support. 

About bMobilized

Headquartered at 670 Broadway in New York City, bMobilized
(http://bMobilized.com) pioneered DIY website-to-mobile conversion that offers
small and medium businesses advanced, easy-to-use and cost-effective mobile
site creation tools. The cloud-based technology lets companies automatically
convert their existing website to an industry-standard HTML 5 mobile
experience that is supported on all devices, browsers and OS's. 

The company, a wholly owned subsidiary of Oslo, Norway-based bMenu, relocated
to New York City in 2010 where it currently has 14 full-time employees. In
May, it accepted $1.5 million in Series A funding from two established
European venture capital firms - Alliance Venture and Investinor.

Logo: http://www.ereleases.com/pic/2012-bMobilized-logo.png

Contact:         

Peter Himler
Flatiron Communications LLC (for bMobilized)
phimler@flatironcomm.com
Google Voice: 516-308-1120

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SOURCE bMobilized

Website: http://www.bmobilized.com