JCDecaux wins landmark court case in Germany

  JCDecaux wins landmark court case in Germany

Hamburg court orders all billboards on public ground in Hamburg to be operated
                                 by JCDecaux

                   Right of pre-emption by Ströer unlawful

Business Wire

PARIS -- July 05, 2012

Regulatory News:

JCDecaux SA (Paris:DEC) (Euronext Paris: DEC), the world’s number one outdoor
advertising company, announces that in its decision made on 29 June 2012 and
enforceable with immediate effect, the Regional Court of Hamburg has fully
sustained the action filed by JCDecaux against the split of back-lit scrolling
9m² billboard locations on public ground in Hamburg between JCDecaux and
Ströer. In 2007, following the tender of advertising rights, JCDecaux had been
awarded the right to exclusively operate up to 140 back-lit scrolling 9m²
billboards (up to 840 advertising spaces) in Germany's second largest
out-of-home advertising market. After the completion of this agreement on
advertising rights between JCDecaux and the Free and Hanseatic City of
Hamburg, Ströer enforced a split of the advertising locations based on a
so-called right of pre-emption or pre-emptive lease right contained in
previous contracts. As a result, only 55 locations remained with JCDecaux,
with the remaining 85 locations being attributed to Ströer. Following the
recent decision of the Regional Court of Hamburg, all advertising units
operated by Ströer must now be dismantled and the locations must be fully
transferred to JCDecaux.

The decision taken by the Regional Court of Hamburg follows the view given by
the German Federal Cartel Office (Bundeskartellamt) in a detailed statement
brought forward in the proceedings, which established the unlawfulness under
cartel law, and thus the nullity, of pre-emption rights in general. These
pre-emption rights had been agreed not only in the previous contracts in
Hamburg, but also with almost all the cities where DSM Deutsche Städte Medien
GmbH, acquired by Ströer in 2004, had been incumbent.

Jean-Francois Decaux, Co-CEO of JCDecaux, said: "We are very pleased that the
court has followed the legal view held by us and by the German Federal Cartel
Office and we look forward to being able to provide an exclusive network with
the best back-lit scrolling billboard locations in Hamburg. Apart from the
present case at hand, the decision will mark the end of the application of
pre-emptive clauses in Germany. This will benefit competition in tender
procedures. In the future, the bidder with the most attractive offer will
always win."

Key Figures for the Group:

  * 2011 revenues: €2,463m; Q1 2012 revenues: €569.0m
  * JCDecaux is listed on the Eurolist of Euronext Paris and is part of the
    Euronext 100 and Dow Jones Sustainability indexes
  * No.1 worldwide in street furniture (426,200 advertising panels)
  * No.1 worldwide in transport advertising with 175 airports and 280
    contracts in metros, buses, trains and tramways (367,800 advertising
    panels)
  * No.1 in Europe for billboards (208,500 advertising panels)
  * No.1 in outdoor advertising in the Asia-Pacific region (202,200
    advertising panels)
  * No.1 worldwide for self-service bicycle hire
  * 1,013,500 advertising panels in more than 55 countries
  * Present in 3,700 cities with more than 10,000 inhabitants
  * 10,300 employees

Contact:

JCDecaux SA
Communications Department:
Agathe Albertini, +33 (0) 1 30 79 34 99
agathe.albertini@jcdecaux.fr
or
Investor Relations:
Nicolas Buron, +33 (0) 1 30 79 79 93
nicolas.buron@jcdecaux.fr