GenerationOn Launches Summer Community Action Heroes Campaign

        GenerationOn Launches Summer Community Action Heroes Campaign

PR Newswire

NEW YORK, July 3, 2012

Kids and teens supercharge their summer and unleash their power to change the
world. The first 2,000 heroes to report back receive gifts and all are
eligible for one of ten $500 mini-grants.

NEW YORK, July 3, 2012 /PRNewswire-USNewswire/ --School's out and super
heroes are in! GenerationOn, Points of Light's youth service enterprise, is
empowering kids all over the country to use their summer to take action and
make their mark through their summer 2012 campaign,"The World Needs More
Community Action Heroes." With kids, young and old, flocking to movie theaters
for superhero blockbusters, generationOn is harnessing that excitement and
encouraging young people to join forces to do good this summer.

"During the summer, kids – and their parents – are looking for ways to have
fun and make a difference," said Concetta Bencivenga, executive director of
generationOn. According to the report, Growing to Greatness, 94 percent of
U.S. youth, age 8 to 21, report they want to be involved in making the world a
better place. By getting involved with this campaign, kids will have an
opportunity to become super-powered forces for good in their communities.

GenerationOn and its campaign sponsor, Hasbro, Inc., want to give kids the
opportunity to transform themselves and their communities through service.
Young people who volunteer just one hour a week are more likely to engage in
positive behavior (Search Institute). The World Needs More Community Action
Heroes campaign empowers young people to get involved in positive action.
Examples include real-life heroes like 13-year-old Cassandra Lin, who saved
the world from 1.6 million pounds of CO2 emissions, and 18-year-old Joe
Burgum, who collected 97 tons of food.

To become a Community Action Hero, kids can log on to the generationOn website
at They can select a project
that speaks to their inner hero in the issue area they care about such as:
animals, literacy, health, emergency preparedness, environment, homelessness,
hunger, the military or an issue of their choice. Kids empower each other by
sharing stories on the Action Heroes website. At the end of the campaign on
Aug. 20, 2012, generationOn will award grants to 10 heroes to continue to make
their mark on the world.

About generationOn
GenerationOn is the global youth service movement igniting the power of all
kids to make their mark on the world. As Points of Light's youth service
enterprise, generationOn inspires, equips, and mobilizes youth to take action
through generationOn service clubs, schools, youth organizations, campaigns
and youth leadership initiatives. It also provides tools and resources to
youth, families and educators to help kids change the world and themselves
through service. To learn more about how to get involved, visit

CONTACT: Carlos Munguia
310-496-4452 office
310-310-1643 mobile

SOURCE GenerationOn

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