C-SAM Extends Mobile Transactions Expertise Into User Experience

  C-SAM Extends Mobile Transactions Expertise Into User Experience

Business Wire

OAKBROOK TERRACE, Ill. -- July 03, 2012

C-SAM, a leading-edge provider of mobile wallet infrastructure platforms,
software, tools and development services, today announced the appointment of
Barbara Ballard as Vice President of Customer Experience and Marketing. In
this new role, Ms. Ballard will expand and oversee C-SAM’s marketing, customer
experience, and user experience processes.

Ms. Ballard brings to C-SAM over ten years of innovation and leadership in
mobile user experience, drawing on her past engagements across the entire
mobile ecosystem. She has worked with mobile startups, mobile operators and
companies in numerous related verticals in between. She authored the book,
“Designing the Mobile User Experience” in 2007.

Felix Marx, CEO of C-SAM said, “With her extensive business experience and her
commitment to developing a mobile user experience that goes far beyond simple
screen design, Barbara will extend our thought leadership in crucial new
directions. She will lead and support C-SAM’s initiatives to simplify a
complex eco-system for the end-consumers through the leveraging of C-SAM’s
engagements with all the relevant industries and service providers.”

“I am honored to join the C-SAM team,” stated Ms. Ballard. “Not only are they
industry pioneers, but their expertise in all the component technologies,
processes, and partnerships is unmatched. I look forward to extending their
accomplishments to create an exceptional user experience for mobile payments
and transactions.”

Ms. Ballard held management positions at a variety of mobile commerce
companies, and has also helped majors like AT&T, Sprint, LG, The Weather
Channel, Hallmark, and Skyfire develop and deliver exceptional user
experiences. She has degrees in industrial engineering and business, as well
as significant graduate work in ergonomics, psychology, industrial design, and
industrial engineering.

About C-SAM:

C-SAM, Inc. is a leading-edge technology and solutions provider for secure
mobile transactions. The Company is based in the USA, with operations in the
Americas, Japan, EMEA and APAC. C-SAM licenses technology and provides
development services to carriers, banks, merchants, settlement networks,
healthcare providers, and infrastructure providers. The Company has deployed
more than 25 platforms worldwide, implementing over 20 different live services
ranging from payments, mobile prepaid top-up, money transfer, banking,
insurance, ticketing, coupons, loyalty, advertising and parking to
non-financial services such as secure health and clinical applications for
patients and providers. C-SAM has 12 issued patents and over 40 pending
applications covering the mobile wallet space as well as back end service
delivery, security and lifecycle management processes required by mobile
transaction based systems. C-SAM’s leadership position and the power of its
platform and offerings were confirmed by C-SAM’s selection over a year ago as
the wallet management platform provider for ISIS, a consortium formed by AT&T,
T-Mobile and Verizon, after a detailed world wide search and due diligence.

For more information, visit http://www.c-sam.com.


Media Relations:
Barbara Ballard, +1-630-928-0890
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